Is Wish children's clothing easy to sell? How can I make it sell well?

Every family is willing to spend money on their children, especially in terms of clothing and dressing. Mothers always like to dress their children up beautifully and handsomely. Because of this, there are many sellers doing children's clothing business on Wish. So, is it easy to sell children's clothing on the Wish platform?

1. Is it easy to sell?

If you can master the methods and know how to analyze industry data, it is relatively easy to make children's clothing on Wish.

2. How to sell well?

1. Overview of Wish children's clothing industry

From the Wish data, we can see that the current number of children's clothing products, daily sales in the past seven days, and turnover rate in the past seven days are all on an upward trend, and the average price is approximately US$12.62.

1) Sales volume & sales amount

The highest sales volume and sales amount of children's clothing in the past 30 days appeared on March 2, and the two were in a positive proportional relationship, with sales volume and sales amount of 111099 and 609235 respectively. And the sales volume cannot maintain continuous growth for several days. After one day of growth, it will basically show a downward trend.

2) Number of products in overseas warehouses

For sellers who run Wish stores, the term overseas warehouse should be familiar to them. It means that domestic enterprises transport goods to the target market country by bulk transportation, set up warehouses there, store goods, and then respond immediately to the sales orders from the local area, sort, pack and deliver directly from the local warehouse in a timely manner.

Wish data shows that the highest number of children's clothing overseas warehouse products appeared on March 18, which was 2,694, and after March 5, it basically showed a stable trend with little change.

3) Buyer’s gender & age

As an emerging industry, cross-border e-commerce has the particularities of language communication and shopping operations. Many buyers cannot take action even if they want to buy. This is also a limitation of cross-border e-commerce compared to domestic e-commerce.

The proportion of women who buy children's clothing on Wish is much higher than that of men, accounting for 88.65%. Regarding the age of buyers, we can see that the largest number of people are between 20 and 30 years old and between 30 and 40 years old, and the two together account for the majority.

2. Product Analysis

Among the best-selling products, the first one is a beautiful skirt, with an average daily sales of 146 pieces in the past 7 days. So why can it become the best-selling product No. 1?

1) Product details

First, let’s take a look at the overall situation of this hot-selling product. It was put on the shelves on October 8, 2015. It has been quite a while, and both the sales volume and the number of collections are large. Moreover, its seller’s price is consistent with the Wish price.

2) Product label

For sellers on Taobao, keywords are undoubtedly a key point of their attention, while for sellers on Wish, tags are something they must pay attention to. Whether the tags are well written is directly related to the search volume and sales volume of the product. You can take a look at how the tags of this product are written, which may be a little inspiring.

Product labels are not static, but need to be constantly optimized. Only in this way can we accurately grasp the user's needs.

First of all, we need to know that the market for children's clothing is very broad. Some sellers cannot continue to do business because they have not mastered the right methods. We must know how to analyze data and formulate operational plans based on the data. Only when everything is supported by data can the children's clothing business become booming.