When is Amazon's Black Friday Cyber ​​Monday? What can you do to prepare?

Amazon is a relatively well-developed cross-border e-commerce platform. If you want to open a store here, you must choose a suitable site. For example, the US site is quite good. This platform will have a Black Friday and Cyber ​​Monday event. Do you know when this event will be held?

When is Amazon US Black Friday Cyber ​​Monday?

It will start from November 24th to November 28th, local time in the United States. Sellers should pay special attention. If you have products participating in the Black Friday and Cyber ​​Monday event, you must check whether your goods have been warehoused in time. The deadline for FBA warehouse entry is November 2nd. The latest time to submit Prime exclusive discounts is 1 day before the event starts, and the latest time to submit coupons is also 1 day before the event starts. Before the event starts, it is also very important to think about what discount activities to do. Sellers, don’t forget the deadline for submission!

What preparations can be made?

Optimize the listing and be prepared to prevent copycat sales. Optimize the listing before the big sale. The quality and protection of the listing are very important. A good listing can increase customers' shopping desire and increase sales. Optimize the main picture, optimize the store pictures, and create a big sale atmosphere. Find the best keywords and consider the relevance of keywords to products. It can not only describe the products more accurately and reasonably, but also conduct certain research and data analysis on the search volume of keywords. These can be effectively optimized. In addition, preventing copycat sales is also very important. Participate in Amazon's "Transparency Program" in a timely manner and keep a close eye on your listing.

There are some tips for setting prices in peak seasons to increase the success rate of activity submissions. Black Friday Network has set strict requirements for price submissions.

1. The lowest price of the year: refers to the lowest price so far this year, including various promotional activities.

2. The lowest price in the past 30 days:

1) Deal promotion: 20% off based on the lowest product price within 30 days before the event (excluding the price of the product after participating in the deal promotion or coupon discount)

2) Prime Exclusive Discount: 20% off the current price (non-member price), the discounted price cannot be higher than the lowest product price in the 30 days before the start of the campaign (including all promotional and discounted prices)

Therefore, when setting peak season prices, you need to strictly abide by the price setting requirements to efficiently pass the submission success rate.

Make good preparations for traffic in the early stage and fight a prepared battle. Before the big promotion, make a good advertising strategy to help save advertising costs. At the same time, pay attention to off-site promotion to increase exposure and reduce the overall exposure cost, so as to obtain more transactions. After the big promotion, do not stop advertising for products with good sales. Putting in advertisements for four weeks after Black Friday and Cyber ​​Monday will also help repeat purchases!

Regarding the question raised at the beginning, the above content provides an answer. This event is held every year, and many products will be reduced in price during the event. Therefore, consumers can buy the products they want during the event.

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