How to modify the title in Amazon backend? How to write the title?

Whether Amazon products can attract the attention of many consumers is inseparable from the quality of the product title. A good title can get a better ranking and more clicks. If the title is not well written, how can I modify it?

1. How to modify the title?

Amazon requires you to provide product pictures with UPC to modify the title, and then send them to Amazon customer service, and they will help you modify it.

2. How to write a title?

The most important part of an Amazon title is the keywords, so when setting a good title, the selection of keywords is of utmost importance. Although everyone seems to know the concept of keywords, not every seller can grasp and use them well. Often, the keywords are either misplaced or the core keywords are not grasped.

This situation is often caused by word usage habits. For example, you are used to calling someone "Jin Pang". After calling him that many times, you may forget that his real name is Zheng En. Or the keyword selection is too single. For example, for the case of an iPhone, you may set up Case for iPhone, but ignore Cover. Skin is also used and searched by many people.

In the title setting, the keywords must be selected accurately. As for how to select, sellers who know how to use data analysis may wish to use data analysis as an additional dimension of reference. If you do not understand data analysis, you may wish to use the titles of multiple competitors as a reference and filter them layer by layer. In addition to accurate keywords, in order to cover more searches, you may wish to add broad keywords and long-tail keywords with high relevance to the title.

After the keywords are determined, the next thing to consider is the scope of application and characteristics of the product (color, material, size, etc.). As mentioned above, a good title can guide customers to make the right purchase behavior, so the scope of application and characteristics of the product are an accurate guide to the purchase behavior. The scope of application should not be exaggerated or too narrow. Exaggeration can easily lead to customer dissatisfaction after purchase, while too narrow will lead to the loss of potential transactions.

3. Notes

1. The first letter of each word should be capitalized, but the first letter of some words should not be capitalized: conjunctions: and, or, for; articles: the, a, an; prepositions with less than 5 letters: in, on, over, with.

2. Use numbers instead of words whenever possible (for example, try to use 2 instead of Two).

3. Spell out the measurements, and don't use symbols (for example, "inches" instead of "").

4. Only information related to the product itself needs to be included (product promotion information, product inventory quantity and other information that has nothing to do with the product itself should be excluded as much as possible).

5. Be careful not to make the title too long. Just keep it within the range specified by the specific product category.

6. Keep it brief, but include the key information of your product.

The steps to modify the product title are very simple, but it is not easy to come up with a good title. We need to find the keywords and choose keywords that match the product attributes. After modifying the keywords, we must also do a good job in product promotion and marketing.