What are the requirements for Amazon main image videos? What are the rules?

Amazon has entered the era of video marketing. Over the past period of time, many sellers have found that the main image of a competitor's product has suddenly become a video. This new feature launched by Amazon can increase the conversion rate of products! What are the requirements for Amazon's main image video?

1. The background of the main image must be pure white. The Amazon search and product details interface must also be pure white. The RGB value of pure white is 255*255*255, but sellers cannot cut out or edit the image.

2. The main image must be an actual image of the product. It cannot be a drawing or illustration, let alone a cartoon. In addition, the main image cannot have logos or watermarks, and it is best not to have accessories or props that are not included in the order, except for the product logo itself.

3. It is best if the product occupies about 85% of the image space and is clearly visible.

4. If there is a model, the model must be standing and must be a real person. The mannequins used in clothing stores cannot be used. The model must be standing facing forward. It cannot be the side, back, multi-angle combination, sitting, etc. The main picture model cannot have non-sale items on the body, and must not contain nude information.

5. For products with variations, both the parent and child products must have a main image. However, some categories such as Bags, Jewelry, and Shoes do not allow the use of models.

6. The main pictures of some home decoration items do not have to use a pure white background, such as bedding sets, mosquito nets, curtains, sofas, wall hangings, and lamps. The main pictures of these products can use scene pictures with non-pure white backgrounds.

7. It should be noted that the main picture of the socks must be a photo of a single shoe, preferably with the left foot facing left. The picture of the socks on the model's feet can only appear in the attached picture and not in the main picture.

8. The main picture of earrings should appear in pairs. Socks sold in pairs should be displayed in single and double main pictures. All socks in the set can appear in the main picture, but no cardboard.

9. The attached photos should also be on a pure white background, without logos or watermarks, and clearly visible. Also, no nudity and real models are allowed.

10. If the length/width of any side is greater than 1000 pixels and the shortest side of the image is less than 500 pixels, it will be directly rejected by the Amazon platform.

It is a good thing that Amazon product video function is open to all sellers. Amazon merchants need to understand the skills of uploading main picture video. The requirements have been introduced in the above content.

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