Amazon is also an e-commerce company, just like domestic e-commerce platforms such as Taobao and JD.com. However, Amazon is open to the whole world and has a much larger profit margin. What we are going to talk about today is, does Amazon distribute goods every day? Amazon doesn’t need to ship products every day. Is Amazon going to sell more? unnecessary There are not only distribution models but also boutique models in Amazon. Let’s first take a brief look at these two models. 1. Distribution The so-called distribution of products is to continuously upload products without doing any operations. If too many products are uploaded, there will always be some products that are lucky enough to get orders. It depends more on luck. 2. Boutique The so-called high-quality products focus on product selection and operation, and only operate a small number of products. How to optimize and polish all aspects from the sales page (pictures, titles, descriptions...) to promotion (keyword rankings, PPC advertising), and finally make these products into hot-sellers, depends more on methods. It is already 2021, and Amazon has been open to investment for 7 years. There are more sellers on Amazon now, the competition is fierce, and traffic is becoming more and more difficult to obtain. This is the current situation of Amazon! If you want to be a wholesale seller, it is basically difficult to get traffic What is traffic? Traffic can be simply understood as how many people can see your product. When users purchase products, they usually search for product keywords. For example, if I want to buy an air fryer, I will go to Amazon and search for the keyword air fryer. After the search, many products will appear. The closer the product is to the front, the easier it is to be seen. Therefore, the best part of getting a product is to find a way to rank your product on search keywords. The higher the ranking, the greater the traffic. If you want to improve the product keyword ranking and get more traffic, you have to do the following points 1. Keywords (the more relevant the words users search for are to your product title, the easier it is for Amazon to crawl it) 2. Number of reviews (the more reviews your product has, the higher it will rank) 3. Star rating (it’s not enough to have many reviews, you also have to ensure good reviews, and the star rating is also an important ranking factor) 4. Price (lower priced products will help improve rankings) 5. FBA (Using FBA logistics will help improve the product's search ranking) 6. Recent sales (sales in the last week will also affect the product's keyword ranking) If you don’t do the above optimization and just upload products, you will basically be killed by those boutique sellers. Your products cannot be searched by customers at all, so there will be no exposure. How can there be orders without exposure? Therefore, from the perspective of development, high-quality products are the ones that conform to the platform model and can generate stable income. In general, Amazon does not need to distribute goods every day, nor does it need to distribute goods in large quantities, and it does not need to stock up goods. There are two distribution modes: distribution and precision distribution, and the advantages of precision distribution are greater. |
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