Where can I check the traffic of my Amazon store? What are the sources?

After the cross-border e-commerce Amazon launched its new product, it started advertising, and the traffic increased rapidly, with high exposure and click-through rates. Merchants all want to know about the traffic and want to check the traffic of their own stores. So where can they check the traffic of Amazon stores?

Where can I check the traffic of my Amazon store?

Open the backend homepage, find the data report at the top of the menu at the top of the backend, and click to open the business report. In the business report in the left menu bar, select Sales and Visits on the sub-product details page.

You can view the number of visits by buyers within a period of time. The default is usually 30 days. You can adjust the time range from the top. Note: The default time is 30 days, and you can only see data before the previous day.

One thing everyone knows is that the homepage's traffic and sales conversion rate can reach 70%, and the products on the second page and countless pages behind will not evenly distribute the remaining 30% of traffic. In fact, sellers can pay attention to the secondary calculation of the platform. For example, after entering the keyword, assuming that the data displayed on the first page is 10,000, then the data will be magnified when it reaches the sixth or seventh.

What are the sources?

1. Keyword search. We need to think about and optimize the matching of keywords from three perspectives. We need to analyze the products we sell, find the differences between similar products, and fully explore the selling points of Amazon products from the aspects of raw materials, design, function, service, channel, etc. From the perspective of buyers, we can combine our own shopping experience and the shopping experience of people around us to infer good product keywords.

2. Category search. In addition to keyword search, category search is also a common search method, which brings more traffic than spending money on advertising promotion. First, set the correct classification nodes: first concentrate and then disperse. Then optimize the category browsing attributes: when uploading products, you need to fill in the product attributes accurately.

3. Ranking traffic. There are mainly best-selling rankings, new product rankings, and buyer rating rankings. From these aspects, grabbing the top position will also bring us huge improvement.

4. Associated recommended traffic. Amazon will also recommend corresponding products to buyers based on consumer shopping habits and purchasing behaviors. Optimize product selection through the idea of ​​associated traffic.

In-site traffic is generally very accurate. There are two ways to drive in-site traffic: promoting products through CPC advertising and promotional activities. There are more ways to drive off-site traffic, such as social platforms, picture sharing, video sharing, shopping sharing, soft article marketing, blog marketing, etc.