What was Amazon’s Singles’ Day sales volume in 2020? How to increase sales?

Now, in addition to Taobao, Tmall, JD.com, and Pinduoduo, these platforms will also carry out Taobao's Double Eleven promotions, Amazon, AliExpress, and other cross-border platforms will also launch Double Eleven promotions. So many friends are curious about what Amazon's Double Eleven sales will be in 2020, and whether it will be more than Taobao and Tmall.

Judging from the sales of Amazon Global Shopping during the 11.11 promotion, the top ten best-selling categories are nutritional supplements, beauty products, clothing, food, shoes and boots, personal care and small appliances, office supplies, mother and baby, home furnishings, and kitchenware.

It is also understood that starting from November 13, "Black Friday", "Cyber ​​Monday" and the global shopping spree will take over Amazon's "Overseas Shopping Festival", and will usher in the "Peak Six Days" shopping climax from November 28 to December 3. Amazon Overseas Shopping will gather offers and exclusive discounts from Amazon's four major overseas sites in the United States, the United Kingdom, Japan and Germany.

In addition, from December 4 to December 31, Amazon Global Shopping will also launch the first "China Month" promotion created for the Chinese market, covering major promotions in different stages such as 12.12, Christmas and New Year's Eve.

Compared with other local e-commerce companies, Amazon China has the advantage of global resources. Basically, all international brands in various categories can be bought in Central Asia. From a series of "10th Anniversary Activities" a few months ago, we can see that Central Asia is determined to continue to expand the types and quantities of overseas products. In the face of "Double 11", Central Asia will launch a big promotion on November 3. It is expected that more than 300 international brands and millions of products will participate in discounts as low as 30% off, and some of them are exclusive to Central Asia. In addition, there will be 7 24-hour "11.11 Discount Learning" promotions, as well as a "48-hour flash sale storm". Our discount channel will pay attention to the presentation at that time, so stay tuned.

Amazon's direct mail service to China has been in operation for more than two months since it significantly expanded its product categories and lowered its shipping rates in late August this year. I believe many value friends have experienced the convenience of direct mail. Today, Niu Yinghua, Vice President of Amazon China, announced on the spot that direct mail services to China from six overseas sites, including Amazon's United States, Germany, Spain, France, the United Kingdom, and Italy, are now available. Official data show that a total of more than 80 million international selections support direct mail, including 25 million in the United States, 12 million in Germany, 12 million in West Asia, 10 million in France, 10 million in the United Kingdom, and more than 8 million in Italy. The total number is huge. Value friends who have not tried it yet are strongly recommended to go to our overseas shopping navigation channel to refer to relevant strategies and experience the fun of overseas shopping for themselves.

The third point announced the trial operation of the "Overseas Purchase" overseas shopping store, which is a new service of Central Asia. It selects the most popular products on Amazon for Chinese overseas shoppers, including clothing, shoes, mother and baby, beauty, nutrition, personal care, outdoor and sports, etc., and provides Chinese version pages, local after-sales support, and prices synchronized with Amazon. This is definitely good news for value friends who want to shop overseas but are troubled by language and process. It is understood that the trial operation of Central Asia's "Overseas Purchase" will be open to some consumers. If there are value friends who are lucky enough to get the experience, be sure to share the trial experience with everyone.

For Amazon sellers, the annual Double 11 is just a way to join in the fun, because the foreigners’ Thanksgiving, Black Friday, Cyber ​​Monday, and Christmas are the main occasions. At the end of the year, Amazon will inevitably see a huge surge in traffic due to these large shopping festivals in Western countries.

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