Why is Amazon's automatic advertising not exposed? What is the reason?

We have opened a store on Amazon, and we need to find a way to promote our Amazon store. There are certain skills to promote the store. Many merchants said that they did not get exposure after using automatic advertising. What is going on?

Why is Amazon's automatic advertising not exposed?

After we launch a new product, in order to get orders as soon as possible, we start to launch in-site advertising as soon as the product arrives at the Amazon FBA warehouse. In the early stage, we usually start with keyword automatic advertising, so that Amazon can automatically match advertising positions for you.

After launching the ad, many sellers will just sit and wait for orders. But sometimes they find that after a week or two, not only are there no orders, but even the set ad budget has not been spent. So they download the ad report for analysis, only to find that the ad has basically no exposure.

No exposure means no clicks; no clicks, of course, no conversions; no conversions, naturally, no sales.

But why does this lack of exposure occur?

There may be several reasons:

1. The ad has been running for too short a time and has not yet accumulated enough exposure;

2. The ad bid is too low and the ranking is too low;

3. The keyword settings are not good enough, and the keywords and ads do not match;

4. Listing optimization is not good. The title, description, and pictures are not optimized enough, and the weight given by Amazon A9 algorithm is very low;

5. The product is not very popular and the number of buyers searching for it is not large.

In view of the above reasons, we can take the following measures to solve them:

1. You can let the ad run for a while and then look at the data. Or you can create a new ad plan. Sometimes, even if the ad is exactly the same, the effect may be different;

2. Increase the ad bid. It is recommended not to be lower than the suggested price given by Amazon;

3. Analyze the keywords you set before, extract the ones with higher popularity and reorganize them to try again;

4. Optimize the listing to make the title, description and pictures more attractive, and also layout different product-related keywords in the copy;

5. When selecting products, it is best to do sufficient research and avoid choosing products that are too niche.

There are certain reasons why Amazon automatic advertising is not exposed, so Amazon merchants need to deal with the problem in a timely manner. If it is not dealt with in time, it may directly affect the traffic of the Amazon store.

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