The "solution" you choose determines how expensive your product can be sold!

This article raises a question: There are countless products or solutions on the market that meet the same needs of customers, why should customers choose you? It leads to the following text and finally summarizes the argument that choice is more important than effort. It is recommended to novices in market operations, let's learn together.

1. Market demand and price

The essence of marketing is nothing more than:

1. Discover user needs;
2. Satisfy user needs;
3. Get rewards;

If you can connect these three points into a line, a surface will naturally appear! So, if you are struggling with not having a product yet, or even don’t know what product you want to sell, it means that you don’t know how to tap into user needs. I suggest you review my previous articles first.

However, suppose you find that customers have a certain need, but the problem is that there are countless products or solutions on the market that meet the same needs. Why should customers choose you?

At this point, some experts will give you two "solutions":

1. I have what others do not;
2. I am better than others.

Unfortunately, we are all small players. If we can have what others don’t, it is equivalent to resource monopoly. If we can have such resources, do we still need to worry about competition?

If we can achieve “I am better than others” , it is equivalent to upgrading and updating. If we have such ability, do we still need to worry about technology?

After all, for most individuals, manpower, funds and resources are very limited, so how can they have “have” and “better”?

So, the solution that Mr. Fox gives you is: choose a solution or product that customers are willing to pay a higher price for!

There are two reasons:

First, most of the customers who are willing to pay are "high-quality" customers.

Would you rather serve high-priced and high-quality customers, or low-priced and low-quality customers? I think most people would choose the former!

The second is the demand for being willing to pay higher fees, which is mostly "pain point" demand

The emergence of pain points means the emergence of industry "gaps" or "information gaps".

When people encounter pain points and difficulties, it is the time to blindly seek solutions and look for help. This is the best time to establish a "connection point" between you and your customers!

It's like when you encounter a legal problem and you just remember a lawyer friend. At this time, you will not think twice about what the other party says, what they ask you to do, and how much they ask you to pay. After all, the problem is imminent, and solving the problem at hand is the most important thing!

Similarly, when you go to the hospital for treatment, you won’t bargain with the doctor, and the same goes for...

2. Choose the right solution

As mentioned earlier, once you discover customer needs, it is very important to choose what kind of solution to sell to the customer!

It’s like there are many channels in front of you to connect with customers. Which channel you choose to open is as important as which major you chose in high school! Because your solution determines how much customers are willing to pay for your product, and determines whether your work is easy or hard...

So when you find the demand point, you should at least think about two points first!

1. What solutions are there on the market for this demand?

List all the solutions you can think of, and then combine them with information you can find on the Internet to form a summary table.

ps: If you don’t know how to find it, you can refer to some of the methods introduced in the previous article "Fox: Leading You to Discover High-Profit Products and Projects (Practical Operations with Case Studies)"!

For example, the demand for "premature graying of hair";

Of course, what I have listed here is not comprehensive enough. It is just an example. You need to dig deeper based on your understanding of your own industry. Open your mind and let your imagination run wild. No matter what you think of, write it down for future use!

2. For which form of solution are customers willing to pay more?

Once you have sorted out these solutions, you need to think about which solution among the many solutions, customers are willing to pay a higher price for?

For example, products like "shampoo". In our minds, there is basically a fixed price range, which can be a few dozen yuan or a hundred yuan a bottle. But if you are asked to buy shampoo for 500 yuan or even more, most people probably can't accept it, right? But what if it is replaced with products like "essential oil" or "nutrient solution"? If it is sold for 500 yuan or even more, more people can accept it.

If you think that physical products require funds and resources, and you want to make virtual products for free, what should you do? You can package yourself as a nutrition expert, sell corresponding "recipe customization" through IP, and directly attract traffic through pre-placed "nutrition test" products...

Similarly, some people who are too lazy to have gray hair at an early age may have tried many methods but still cannot get rid of it, and have lost confidence in treatment. But they want to be cooler and more individual, so they will choose to design a matching hairstyle directly, and even need a professional stylist to help design a clothing combination that suits their style... This is also a personalized demand, and it is also the hidden demand of many "gray hair at an early age". After all, gray hair at an early age is already very special, so why not be more individual!

You can also package yourself as such an expert and take on such business. If you don’t have the ability, you can connect with a capable upstream supplier. You only need to be responsible for taking orders and making money... Based on your height, body shape, face shape, hairstyle design, clothing style, bag and accessory style... If you have the ability and take on the entire dressing style business, 8,000 to 20,000+ for one order should not be excessive, right?

Well, the above is just a case for your reference, I hope it can inspire you. In fact, there are many more solutions that can be extended, so use your own ideas!

Conclusion

You need to think about which solution, among the many solutions under the same demand, customers are more willing to pay more for. Some products are naturally low-priced, and it is difficult to charge a high price.

The solution you choose determines whether you will have an easy or hard time in the future, and determines the path you take.

Always remember: choice is more important than effort!