Alipay Entertainment Live Broadcast Policy in December: The guild share is generous, and high-quality anchors have an additional guaranteed minimum of 2,000 yuan

Alipay Entertainment Live launched a new guild cooperation policy in December 2024, aiming to attract more high-quality anchors and guilds to join. The new policy includes generous guild revenue sharing and additional guaranteed rewards for high-quality anchors, demonstrating Alipay's active layout in the field of entertainment live streaming and its emphasis on high-quality content.

At the end of October, Audiovisual Observation reported that Alipay has opened entertainment live streaming, which has also attracted a large number of guild friends to join. It has been more than a month. How are you doing on Alipay Entertainment? You can leave a message to interact. (ps: If you don’t know how to join, you can contact Liu Bugong shitingguancha for consultation)

Recently, a fan friend asked Audiovisual Observation about the latest policy of Alipay entertainment live broadcast. Because he has signed up for Alipay, but does not know the specific policy and how to settle, so he wants to consult.

Audio-visual observation spent some time to find relevant information, and here is a detailed interpretation of the "Alipay Live December Guild Cooperation Policy". This policy is divided into two parts: "Alipay Live-Guild Cooperation Policy Trial Operation Incentive Policy" and "Alipay Entertainment High-quality Anchor Incentive (December)".

1. Interpretation of the guild cooperation policy: reaching the target of 32%+ is very generous

Next, let us explain them one by one. The "Alipay Live-Guild Cooperation Policy Trial Operation Incentive Policy" is officially called: Guild Cooperation Policy Trial Operation Incentive Policy. Within December 2024, if the guild meets the broadcast time, effective days, number of effective anchors on the broadcast, and turnover, it can get cash incentives of corresponding levels.

The specific screenshots are as follows: We can see that the policy divides anchors into three types: new anchors, existing anchors, and full anchors. Each corresponding anchor type has different levels of incentive sharing.

But to be honest, I don't really understand how to calculate it, so I hope some readers who are proficient in interpretation can explain it. Here, we assume that all guilds can complete the task conditions, and we simply add up the highest values.

Let’s first talk about the definition of new anchors here: anchors who join the club in December are counted as new anchors, and anchors who joined the club before will participate in the existing anchor tasks.

First: 20% of the bonus will be given to new anchors who join the guild in December. So here we can see that it is very important for the guild to attract new members, and the commission for new anchors is higher than that of other sections;

Secondly: 10% of the effective broadcasting time of existing anchors + 10% of the number of effective anchors, the total of 20%. This task incentive is relatively easy to complete, and it tests the management ability of the guild. After all, as long as the live broadcast is completed normally, it is not difficult.

Again: All anchors should refer to all anchors, so the guild can get the highest reward here: 7% of the guild’s total turnover + 5% of the anchor’s personal turnover = 12% (assuming that all anchors’ personal turnover reaches more than 1W).

A simple calculation: Without taking into account new anchors, the share that the guild can get from normal operation is 20% + 12% = 32%. If the 20% of new anchors is added, it will be higher. Don’t underestimate this data, but this is the share that the guild gets after deducting the anchor’s commission. It is still very good. Compared with some large platforms in the industry, the share of the guild is between 10-15%, which is very generous.

2. Interpretation of the cooperation policy for high-quality anchors: a guaranteed minimum of 3,000 yuan for appearance and talent

Alipay Entertainment Live is open to cooperative guilds for the submission of "High-quality New Entertainment Anchors". For new entertainment anchors who start broadcasting in December 2024 and pass the platform's high-quality content review, cash and resource support will be provided. The scope of recruiting high-quality anchors is as follows: [Talent Master], [Appearance Master], [Content Master], [Bullet Screen Game Master]. The specific evaluation plan is in the policy. If you need it, you can consult Liu Bugong at shitingguancha.

Alipay Entertainment Live broadcasts an additional guaranteed reward on top of the 50% basic share for non-bullet screen anchors and the 42% basic share for bullet screen anchors. This is very interesting. Simply put, Alipay Entertainment Live broadcasts are willing to pay for high-quality content. Therefore, guilds that have settled in Alipay Entertainment Live broadcasts can apply for high-quality content for their anchors according to the following process, and they will receive an additional guaranteed reward.

3. Conclusion:

Alipay Entertainment Live and Taobao Live are not the same company, they are operated independently, with independent decision-making and operation capabilities. And currently, Alipay is the latecomer to the entertainment live track among the platforms with large traffic. Although it is a little late, it has a natural traffic advantage.

Alipay's requirements for entertainment live streaming are also very clear, hoping to have high-quality anchor content to keep users. Alipay's goal may not only be to be a payment tool that allows users to use it and leave. It is very likely that Alipay wants to increase the length of time users use it, and the longer users stay, the more business opportunities they have.

Obviously, entertainment live streaming is a good choice, and it can also bring significant cash flow. In terms of Internet business monetization, in addition to e-commerce and games, live streaming is the closest to money, so based on the massive number of Alipay users, live streaming must be a priority decision.

Although it seems a bit "out of bounds" for a wallet payment tool to do live broadcasting, as the saying goes: live broadcasting can be watched anywhere, as long as you have enough content to attract users and form user habits, it doesn't matter where the big brother is. It's nothing more than that the system culture of each platform is different, but as long as a live broadcast atmosphere is formed and users like to play, it's ok.