Latest! "Send Gifts" opens a super new entrance

The "Send Gifts" function in the WeChat ecosystem has recently undergone a major update, bringing a new interactive experience to users and merchants. This article will detail the latest adjustments to this function, including its new entry location in Apple's new version of WeChat, and the potential impact of this change on WeChat Stores.

If you update the new version of WeChat for Apple at this moment, you will find that "Send Gift" has appeared in a new entrance:

When you want to send pictures, make video or audio calls, send red envelopes, etc. to your friends during a chat, you need to click the "+" sign on the right side of the friend chat input box. Now, "Send Gift" also appears in this area.

Compared with previous versions, there was originally "Collect" in this area, but now "Collect" has been squeezed to the next page. Resources have given way to "Send Gifts".

This is the latest adjustment for “Send Gifts” as of now.

In the past, "Send Gifts" has not only completed gray testing and fully launched (January 6), but also continuously opened up many resource positions in the WeChat ecosystem. At the 2025 WeChat Open Class that just ended, many future plans were also centered around sending gifts and WeChat Stores (read more: Multi-picture warning: WeChat Store follow-up plans are coming).

This adjustment is currently only available in the new Apple version and is not yet available in the Android version.

And this adjustment was just experienced by the industry a few hours ago.

The newly added entrances are undoubtedly allowing WeChat Stores to enter the user relationship chain, social and chat scenarios in a silent manner, which is in line with the positioning of "atomized" components. Moreover, from any angle, you can feel the driving effect of this function on WeChat Stores and the degree of importance it has received. Not only users can clearly perceive it, but brands and merchants can also clearly perceive it.

According to the information released in the above-mentioned WeChat open class, before the Spring Festival, we may see the release and iteration of more functions, gameplay combinations, policies, etc. between WeChat stores themselves, as well as service accounts, mini-programs, offline stores, promoters and other products and scenarios.

By the way, the Jianshi team has just confirmed that the "Hardcore Growth: Private Domain Case Awards and Jianshi 2025 Opening Conference" will be held in Guangzhou from March 12th to 13th (click to learn about the meeting schedule: Scheduled! 2025 Private Domain Opening Conference March 12th-13th, in Guangzhou). We will do in-depth analysis and development around the latest gameplay and cases, and it is expected that many WeChat stores and the latest benchmark cases of gift giving will be invited to share on site. Welcome to join us.

What do you think about this new entrance adjustment? ↘Recommended reading: Scheduled! 2025 Private Domain Opening Conference March 12-13, in Guangzhou PPT from WeChat Open Class Warning: The new features of WeChat Stores you care about are here Exclusive: Luckin Coffee WeChat Stores received more than 10,000 "gifts" in one day WeChat Stores are emerging with new ways to "send gifts" There is an update to the service account, it's worth a look Don't wait, the store sharers will not be online