Fancy couple bloggers are becoming the sweet "meal substitute" for young people

This article explores the rise of couple bloggers on social media and their impact on young people. Couple bloggers have become a "sweet substitute" for young people by sharing their sweet daily lives, funny interactions and dating tips. The article analyzes different types of couple bloggers and their content characteristics, and explores the challenges and opportunities they face in the process of commercialization.

In recent times, a series of couple bloggers who show off their love in various ways have become the "meal substitute" for love for the majority of netizens. Some of them share their sweet daily life, some do abstract things, and some attract users' attention with their good looks.

From the innocent appearance of dependence on each other in campus to the steadfast companionship in the daily life after entering the society; from sharing the sweet and romantic dates to revealing the growth insights after quarrels and adjustments, the couple bloggers have woven a sweet web with various forms of love and shared it with the majority of users through the camera.

What are the mainstream types of couple bloggers active on screen at the moment? What are their content and business development prospects? What development challenges will they face in the future?

1. Fancy couple bloggers are becoming a sweet substitute for young people

In essence, the content of couple bloggers is similar to sweet movies and TV series and the popular love variety shows, which all provide users with intimate relationship texts. Young users like their works, on the one hand to satisfy their imagination of sweet love, and on the other hand to use them as emotional teaching to achieve self-intimate relationship growth.

At present, couple bloggers who focus on humor and wit are relatively popular. Their daily routine is full of jokes and carefully planned "pranks", or funny conversations between couples that make each other gnash their teeth. The humorous way of getting along and the sweet experience behind it are the secrets to increase the number of fans of this type of couple bloggers.

For example, @张八筒 and @阿颗一 are a couple who specialize in funny dialogues. Their videos start with daily couple topics and end with the boy making the girl angry. The first-person perspective of the boy can always capture the girl's expressions. In the comment section, many fans said that @张八筒 and @阿颗一 are their Douyin love partners, and only the two of them can make them happy.

Image source: TikTok

In addition to being funny, there is another type of couple bloggers who "play it straight", sharing tips on love and courtship, and showing it directly through the camera. For example, @左九九 focuses on practical love tips, allowing netizens to experience the sweet moments of love up close. Topics such as "Little tricks for Chinese Valentine's Day", "Must-haves for finding a boyfriend", "Girls' charming moments", "Little moves to seduce men", "Three little moves that boys like you, really accurate", etc. directly hit the interests of female users, making people feel like they are in a pink bubble.

For example, in the video "3 little actions that boys can't stand", she said that whispering in the ear, eye contact, and physical contact are three techniques to heat up a relationship. She further described this with specific scenes, giving users a strong sense of immersion. Finally, she said that if a boy likes you, no matter what action he does, it will be provocative, and this statement was recognized by many users.

In the field of couple bloggers, there is also a category that focuses on abstraction and implements the concept of "black and red are also red" to the end.

For example, the @黑马couple who became popular some time ago did everything they could to save money, even the most basic food and clothing issues were calculated to the extreme, and they could not feel the sweetness of a normal relationship, but instead felt suffocated. The most typical video is "How much can you spend in a month when you are in college?" In the video, the dark horse (male) proudly told netizens that the monthly expenses of the two of them were about 1,500 yuan, and food was the biggest expense. They wanted to spend every penny in half.

A careful netizen has calculated that the expenditure for two people in the morning does not exceed 5 yuan. At noon, two people have a duck leg rice for 11 yuan, and a bowl of noodles for about 6 yuan for dinner. They will add another bowl of noodles to eat together. Overall, the food expenses for two people a day are only about 25 yuan, and the total expenditure for a month is about 750.

Image source: TikTok

While satisfying the audience's diverse emotional and information demands, couple bloggers with different styles have gradually formed a unique content ecology, always maintaining a high level of popularity and fan stickiness.

2. Operating independent accounts is difficult to break through commercial limitations

Most couple bloggers use their daily interactions as their main creative inspiration. They are able to adapt to life-related content and brands from multiple categories, such as clothing, food, digital, and beauty, from a commercial perspective. Therefore, there is a relatively broad space for monetization, but the conversion effect is always unsatisfactory.

The product display window of the account @黑马情侣 has more than 100 items on sale, including snacks and specialties, grains and oils and seasonings, paper wipes, instant drinks, fashion accessories and other categories. Although the number of products is large, the sales are not ideal. There are only about 1,203 people who follow the buyer's lead, and only 1,402 items have been sold.

Perhaps in order to maximize their development ceiling, @黑马情侣 also opened their own personal accounts. Their individual accounts have relatively high sales, among which @苦练妆的晚樱 has 46,000 fans and 9,488 followers, with a 4.4-point reputation; @馋嘴贪吃的黑马 has 34,000 fans and 1,379 followers.

It is worth noting that in @馋嘴贪吃's dark horse videos, the couple often appear on screen. They point the camera at the product, trying to dilute netizens' attention on their relationship, but because their performance is too petty, they still cannot escape the criticism of netizens.

Image source: TikTok

@左九九 As a love blogger, her handsome boyfriend frequently appears in the video, which adds a bit of appeal to her videos and makes product promotion more natural, paving the way for her next video to sell products.

In many videos such as "It's really good...it smells good as soon as you open it", "Luxury underwear is really different, this price is really common", "If you have a partner, have an ambiguous partner, or like to eat something strong, you should prepare it", "This feeling is too addictive, remember to eat it secretly", she and her boyfriend bring out the product in daily interactions to attract users to place orders.

At present, men's underwear and mouth-clearing candies appear frequently in @左九九's videos. In addition, there are health products such as fish oil, white kidney beans, cranberry essence tablets, selenium supplement tablets, melatonin, etc., and most of the customer unit prices are less than 100 yuan. For example, in the video "Remember to eat secretly, don't tell him, it's really addictive...", she taught netizens kissing skills step by step, her "tool man" boyfriend cooperated with her performance, and with the help of a mouth-clearing candy, the atmosphere gradually heated up.

From the user portrait of @左九九, female users account for more than 80%, and the age group is concentrated between 18 and 23 years old, which is exactly the young group who yearns for sweet love but has little experience in love. And the spending power of this part of users is more in line with the lower average order value, which is also the reason why @左九九 can bring so much goods.

Image source: TikTok

Although couple bloggers can cooperate in a wide range of categories, there are certain risks. If there are problems in the relationship between the two and they are not resolved in time, the content creation will be affected, and the future operation of the account will be more uncertain. At the same time, as the number of couple bloggers increases, the phenomenon of content homogeneity gradually emerges. The content and format of many bloggers' videos are similar, lacking innovation and uniqueness, making it difficult to attract and retain audiences.

3. Final Thoughts

The awkward interactions between couples are the highlight, and the inner narration of the characters is the soul. The interaction of multiple factors makes the content of couple bloggers more distinctive and has more ways to present. They weave their own stories with love and creativity, and also bring joy, touching and enlightenment to countless followers.

Whether it is a couple who have gone through ups and downs together or a couple who have just started their sweet journey, they have left deep and shallow footprints on this unique development path. However, couple bloggers still need to find the most suitable commercial model for themselves and break through the current commercial dilemma.