In the 315 Gala, knowledge payment will be mentioned!

In the past year, many problems with paid knowledge have been exposed. It has become a disaster area for profiteering and also contains many scams. Will paid knowledge be mentioned in this 315 Gala?

Today is March 15th, and the news about March 15th this year feels a lot calmer than in previous years.

But I would like to make a bold prediction here. This year’s 315, the field of knowledge payment will probably be mentioned.

01 Li Yizhou was banned, and Haishangge’s account was banned from search

At the beginning of 2024, two incidents in the knowledge payment circle caused a lot of controversy.

One of them is Li Yizhou, an AI master comparable to Ultraman, who claimed to have annual revenue of over 100 million yuan from selling courses. However, he was finally banned after countless netizens rose up in rebellion.

The second is the new female business mentor DADA, whose rise has far exceeded that of Zhang Qi and Sea Cucumber. Her video style is also known as the female version of Sea Cucumber Brother, but her main account can no longer be found.

In addition, there was the Zhou Hongyi interview incident a few years ago, which made everyone question the abilities of the so-called internet celebrity knowledge bloggers.

As for Sea Cucumber Brother, who is known as the most powerful and stable person on Douyin and has earned over 100 million yuan, his matrix account on Douyin can no longer be directly searched today.

Some netizens were very happy that they couldn’t find Haican’s account, thinking that it had been banned by the authorities.

In the past few days, even Phoenix.com has personally stepped in and wrote an article about how internet celebrity bloggers are cutting leeks, in which it also focused on several of the current mainstream commercial bloggers on Douyin.

But I think this move by Haishangge is a good thing for both the platform and Haishangge. It also shows that relevant levels have intervened in this area. It is purely to avoid the wave of public opinion on March 15 and to create a wave of traffic for themselves.

02 315 mentioned that paying for knowledge is what netizens expect

With the rise of short videos in recent years, the spread of various pseudo-knowledge, pseudo-cognition, and fraud projects has indeed accelerated a lot.

Of course, there is also some real knowledge that allows ordinary people to access, understand and learn some knowledge more quickly and easily, including the opportunity to reach out to a larger circle.

However, the emergence of any tool has its pros and cons, just like Taobao and Pinduoduo, there are good products and fake products.

On the short video platform, some people spread real knowledge, while others rely on deception to make money.

There are countless internet celebrities with hundreds of thousands, millions or even tens of millions of dollars worth of business knowledge, such as Bo Shang, Tou Tou Tang, Zhang Qi, DADA, Da Lan, Hai Shen, He Lao Shi, Li Yizhou, Bo Bo and Cheng Qian, who are well-known to everyone. They monetize through interviews, lectures, communities and other means.

Many of them share pseudo-knowledge and engage in fraud, which has aroused the disgust of countless netizens.

03 Too many ordinary people are being taken advantage of

Why is it that the payment for knowledge is becoming increasingly distorted and out of shape, causing attacks from a large group of people?

Because a large number of bloggers, while creating anxiety and spreading pseudo-knowledge, are also promoting the idea that everyone can make a lot of money and easily reap the benefits.

1. Many bloggers always comment on and deny the efforts and achievements of others in an arrogant manner.

2. Often show off wealth, exaggerate, and deny ordinary people in videos.

3. Think that you are the God of Business, you know everything, you can comment on everything, and you can save everything.

On TikTok, many so-called business bloggers are very knowledgeable about anything they analyze.

He is prone to making comments on industries that he has never been involved in or industries that others have already made billions of dollars in.

4. Under the slogans of "get rich overnight" and "everyone can make money", they make a lot of money from the pockets of young mothers, students, the elderly, the debtors and small business owners.

For example, the AI ​​courses that are promoted as great, let me ask those who spent hundreds or thousands of dollars to learn the AI ​​courses, have they become AI masters now? Have they earned back their tuition fees through AI?

04 Knowledge payment for ordinary people will still be a good way to make money

Knowledge is good, and paying for it is right, but taking advantage of others is not.

Although everyone is very angry about the various monsters and demons that are rampant on the Internet, including various masters' so-called money-making courses, private meetings, etc.

However, it must be said that whether it is knowledge payment, paid communities, paid consulting, or private board meetings, these tracks are still good tracks for making money and will continue to exist.

1. There are too few people around us who are truly knowledgeable and experienced, and most people are ordinary people.

Just like there are only a few good students in a class, there are only a few good employees in a company.

Therefore, if the rest of the ordinary people want to change, improve, break out of their circle, find resources, channels and connections, they have to learn and pay.

2. The field of knowledge payment in the true sense is huge, and users have many needs, such as learning finance, learning how to make tables, make PPTs, do design, learning how to play tennis, how to give speeches, how to put on makeup, how to program, etc.

3. Many people think that paid communities are a way of cutting leeks, various so-called e-commerce clubs are a way of cutting leeks, and private board meetings are a way of cutting leeks.

Maybe for ordinary people, this is true.

Because when you don’t have any resources to exchange, you are of no use to others.

For example, if you are a company specialist, a young person who has just started a business, and you spend 30,000 or 50,000 to join a private board of directors, why would those business owners who really earn 500,000, 1 million or more a year pay attention to you? Why would they help you?

Just because you are in a private board meeting? Does that mean others are obliged to help you? Of course not!

Everyone who joins a private board meeting or paid community has a profit-seeking purpose.

They go in to look for channels, resources, connections, projects, etc. People who can earn hundreds of thousands or millions a year are not stupid. They will evaluate for themselves whether it is worth spending 30,000 to 50,000 to join.

But these are meaningless to ordinary people. Just like there are various exhibitions, product selection meetings, and training sessions around us every day, why do so many people still pay to go?

4. Regardless of the payment form, the most important thing is delivery.

The reason why users feel they are being exploited is that there is a gap between promotion and delivery, which is lower than the users' psychological benefit expectations.

As long as delivery is done well, although everyone has different preferences and judgment criteria, many communities are successful if they can achieve a renewal rate of more than 70% a year!

So everyone, no matter how you deny the business models of knowledge payment, paid communities, private board meetings or paid consulting, it is only a problem for individuals, and the entire industry will still exist.

So no matter whether it is Qun Xiang, Bo Shang, Hai Can Private Board, Sheng Cai You Shu, etc., they will still exist because there is a demand from a large number of bosses, people who want to make money, and want to find channels.

As I shared a long time ago, there are many communities that are engaged in resource and channel matchmaking. They have been doing this for seven or eight years and specialize in e-commerce channels and supply docking. They have a stable annual revenue of tens of millions.

Author: Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"