After reading this, you will be amazed! 99% of people don’t know about the management of Xiaohongshu

Although everyone knows that Xiaohongshu is a traffic depression, it doesn’t mean you can just do whatever you want. The content shared in this article may be helpful to you.

I had a late-night phone conversation with a friend for more than two hours some time ago. I was really shocked by his SOP. Through a set of systematic SOP processes and tools to complete all management, all employees can work part-time online, and the efficiency of online part-time work is infinitely close to offline full-time work...

So I’ll record the violent discussions on Xiaohongshu’s management during our discussion.

1. SOP is not necessarily a pure record of operation procedures, but rather the underlying logic + process links + key links + operation references. In addition to achieving fool-proof operation, partners know both the results and the reasons behind them. In this way, they only need to control the key links. After all, all detailed operations will change with some factors, and there may even be better solutions.
2. Xiaohongshu is still the simplest platform in the world today, without a doubt.

As long as you master any kind of logical link, you can get certain results with fool-proof operation, especially in categories that do not require real shooting, such as education.

Even if you have no content creation ability, or even don’t understand categories, it doesn’t matter, because there is still shallow content that can achieve conversion results, such as the so-called "fishing" and "evaluation", it’s just a matter of whether the actual effect is good or bad.

03. If you are going to build any platform today, please be sure to use accounting logic and business logic. There is very little possibility of making subsequent money now!

It must be a penny-for-penny approach. You must make money and survive first, then consider other things.

Of course, unless you are really rich 😂

04. If we look at Xiaohongshu's genres purely from the perspective of content production, there are only two genres of Xiaohongshu, one is simple synthetic content, and the other is complex real-shot content.

Synthetic content is simple, standardized, and can be replicated in batches because it has few and controllable variables. There are still many categories on Xiaohongshu that are not fully covered, so there is room for opportunity.

Real-life content is extremely complex because it involves people, aesthetics, etc. No one can truly conquer the world with one set of content templates. There are very few, and even if there are, they are only temporary. Therefore, content is difficult to create, and what is actually referred to is real-life content.

05. Most of the real-life content on Xiaohongshu is about atmosphere and ideal conditions, so lighting and scenery are crucial!!!

After all, what users buy is not the product, but the ideal state you create and the complete solution you create.

06. Let users focus on the product and let the traffic flow along the preset path!!!

For example, if your product is earrings, then you should not let the model wear heavy makeup or colored contact lenses, because products such as heavy makeup and colored contact lenses are much more intuitive and attractive than earrings!

Similarly, models should have faces that represent peace and prosperity, not those that bring disaster to the country; their costumes and makeup should be suitable, and they should not wear suspenders, etc. Although these can bring traffic, they are all fake color and have no conversions.

The same logic applies when putting together content for a collection.