This small product sold 4 million units!

The author of this article uses a popular product on Douyin as an analysis case, analyzes the reasons for its success, and summarizes the key points of e-commerce product sales.

This account is worth a look. From beginning to end, it only sold one product and sold more than 4 million orders.

When some people hear about such cases, their first reaction is that they must be fake, that the orders must be fake, etc., but I hope everyone will look at these cases on Douyin with a learning eye.

To think about why others have achieved this level and are still continuing to sell is the significance of our case study.

1. Home use, everyone needs it

The case we are going to share today is about an account selling peelers on Douyin, which are used to peel apples, potatoes and other fruits and vegetables.

So from the perspective of product selection alone, this product has a very good entry point.

On the one hand, this kind of product requires almost no education, and everyone knows where to use it.

On the other hand, whether it is housing or renting a house for work, most people have such needs, which ensures the broad audience of the product.

As long as there is demand for the product and there are users, there will be no problem selling it.

2. Obvious pain points and smooth effects

When we use peelers in our daily life, the pain points are also very obvious.

One is that the cutting is not fast or smooth.

The second is that it has a single function, and the third is that it is easy to break.

The products sold by this merchant just happen to solve these three pain points.

A peeler that can not only peel but also shred food has greatly aroused users' desire to buy through video demonstration.

3. Lots of benefits, no need to worry about pitfalls

How much does such a useful product cost?

For only 9.9 yuan, you get more than just a peeler, you also get a fruit peeler, a pair of tongs, and 100 disposable gloves.

So this price is still quite attractive to many people.

Anyway, you get a lot for 9.9 yuan, and you can get a refund if you are not satisfied.

4. Live broadcast every day to gain traffic

Selling goods through live streaming is just like opening an offline store. You open today and close tomorrow. Customers have no idea and will not trust you.

This account broadcasts live every day, for as short as three to five hours and as long as more than seven to eight hours.

The biggest advantage of live streaming is that it can directly display the effects to users, and you can interact with customers at any time and answer their questions on the spot.

This is also why the conversion rate of live streaming transactions is very high, because it restores the offline sales scene.

5. Diligent update and investment coordination

Many people want to sell products through short videos, but they cannot keep updating the short videos.

In the current red ocean of short video sales, one update a day is the bottom line, and three or five updates a day are the norm.

On the one hand, it is to grab the official free traffic, and on the other hand, it is to achieve good conversion.

However, it is very difficult to sell products through natural flow now, so the purpose of shooting short video updates is still to cooperate with the flow.

By investing in traffic, customers are brought into short videos and live broadcast rooms.

6. Collaborate with experts to promote the product

Another very important reason why this product has become such a hot seller is the cooperation of nearly a thousand influencers.

One is initiated by the expert, and the other is by special invitation.

Of course, if you want to find an influencer to promote your products, two conditions must be met: either the sales volume is high and the price is low, or the product commission is high and the price is low.

You can go and see that for every popular item, there are videos of experts promoting the products.

7. Choose the right product to get a big hit

I hope to share this single product operation case to let everyone know that as long as you choose the right product, there is a possibility of explosive sales.

For example, if you look at products like garbage bags, slippers, and disposable storage bags, they are in wide demand, consumed quickly, are low in price, and come in large quantities. They are also typical white-label products.

Although the competition is fierce, there are opportunities to make money.

Then everyone can think about what other products are worth exploring. For example, I see many people selling various school supplies, or socks, rubber bands, etc. These are all opportunities to make money.

Author: Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"