The 6 most popular hot topics in Xiaohongshu’s health track

On the Xiaohongshu platform, health and wellness content has always been one of the hot topics for users. This article analyzes recent popular titles and reveals six health and wellness content directions that can attract users' attention for your reference.

How to write health and wellness articles to make them more popular? After analyzing 30 popular titles in 2 months, I found 6 directions.

1. Diet therapy is popular

Among the health-preserving methods, “what to eat” is currently more popular. Among the 30 popular titles, 4 are related to diet therapy and health-preserving.

After all, it is difficult to stick to exercising and going to bed early and getting up early, but it is much easier to do if you have something to eat.

This type of content has another advantage: it is easier to monetize. Diet therapy requires ingredients, kitchen utensils, and tableware, which naturally have advertising space, so it is very suitable for either advertising or selling goods.

Hot headlines:

• You can make progesterone powder at home to nourish your period and ovaries!
• Girls should drink this more!! Especially after summer
• I just realized that dampness comes from what we eat❗️❗️
• There are so many benefits of apple water, but 99% of people don’t know it!

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Tips:

Diet therapy and health care, combined with qi, blood, dampness, spleen and stomach, will be better;

Different foods have different potential for explosion, so you can observe more.

2. IP piggybacking is enduring

The method of piggybacking on IP has been very popular since the time of Huangdi Neijing. Huangdi Neijing was not written by Huangdi, but using his name makes it appear authoritative, orthodox, and persuasive. When we write, quoting "famous sayings" also serves the same purpose.

So, what are the health and wellness IPs that have their own traffic recently?

Just look at these hits and you’ll know:

• Sun Simiao's 13 health-preserving methods 🔥 are simple but very effective
• ✅After learning Chinese medicine - health preservation during the dog days, Sanfu plaster, moxibustion, and sunbathing
• Traditional Chinese Medicine: This year’s dog days are a “super version”!
• Traditional Chinese Medicine: People with insufficient Qi and blood should live like kittens
• Traditional Chinese medicine says: During the dog days of summer, soaking your feet in reverse will make you feel weaker and weaker!
• Health tips for the dog days of summer from my mother, a traditional Chinese medicine practitioner! ! !

3. Everyone wants a “just do it” approach

Researching health preservation is quite complicated, but if someone can write down clearly what to do, people in need will feel it is helpful and will like or collect it.

Therefore, most of the popular health and wellness content includes "methods that can be followed", and even many contents make the 21-day check-in items clearer.

For example, these hits:

• Starting from July 1st, keep a regular schedule and restore your health
• Check in for 21 days to easily improve your Qi and blood🌷
• 🔥Keep healthy during the dog days, the order cannot be messed up❗️❗️
• The dog days are here❗Remember 6 things to eat✔️6 things not to eat❌
• Emotional stability can be achieved through eating🍚"
• Girls who often stay up late/have a dull complexion must boil more apple juice

In addition, we can see that there are three relatively urgent needs in terms of health care in the near future. It is easier to start with these subdivided angles:

4. Replenish Qi and Blood

for example:

• Sufficient Qi and Blood Make You Beautiful! Seize these three best blood replenishment time periods
• Check in for 21 days to easily improve your Qi and blood🌷
• Traditional Chinese Medicine: People with insufficient Qi and blood should live like kittens‍

5. Increase energy

for example:

• 🔥10 ways to replenish energy, for you who are very tired❗️
• If you feel out of breath in the morning, you will feel particularly tired all day!

6. Nourish the spleen and stomach

for example:

• Stretch your muscles regularly and develop these 5 habits, and it will be difficult to block your spleen and stomach!
• Traditional Chinese Medicine | There are only two ways to truly restore the spleen and stomach