How to place soft advertisement notes on Xiaohongshu without risk of deduction of points

Xiaohongshu's new marketing strategy provides a new way to promote brands. Under the new consumption wave, how can we cleverly use the Xiaohongshu platform to place soft advertisements to increase brand awareness? This article will introduce a method of placing soft advertisement notes without the risk of deduction, helping you to effectively promote your products while complying with the platform rules!

Xiaohongshu is a place of decision-making value under the new consumption wave.

Sincere sharing is the community value of Xiaohongshu. More than 43 million users share their lives on Xiaohongshu. It is precisely because everyone loves to share and the community encourages sharing that tap water and amateur-level sharing notes have become an important part of boosting the brand's voice on Xiaohongshu.

These notes seem to be closer to the perspective of consumers, and are often easier to promote than the notes of top and middle-level influencers with many fans, and are extremely cost-effective. In this context, the notes of bottom-level influencers have naturally become the first choice for many brands to enter Xiaohongshu, commonly known as "spreading volume".

However, since the deduction mechanism of Xiaohongshu was launched, brands can no longer expand their sales in a savage manner. The community has begun to control "underwater transactions", forcing all advertising notes to be traded on the platform, and suppressing soft marketing notes with high pressure. If soft marketing notes are detected, the brand related to them will be deducted points. This also means that once the platform is found to have violated the regulations, the traffic of the entire brand may be affected.

But the problem is that not all low-level influencers meet the conditions for reporting. The prerequisite for reporting is that they must meet a certain number of fans and have high-quality content. Only then can they be opened as a brand partner and have the authority to report.

Therefore, this results in many high-quality amateurs and low-end accounts not being selected. Moreover, after reporting to the platform, Xiaohongshu will charge a 10% platform service fee. In the case of a premium in the quotation due to the reporting, an additional 10% fee is required, which makes the reported notes completely uncost-effective.

This is also an important reason why so many businesses and brands would rather take the risk of violating regulations and continue to do soft advertising.

Of course, as a content marketing agency of Xiaohongshu, we are also very troubled when facing this problem. On the one hand, we want to help brand customers avoid risks, and on the other hand, we also want to bring better grass-planting effects through the soft advertising notes of bottom influencers.

Fortunately, we have finally found a reasonable and compliant method to deliver soft advertising notes. We will definitely be the first to launch this method!

First of all, this method has a necessary condition, which is that you must open a brand mall or potato shop (obviously, this threshold is not high).

1. The first step is to put the products you want to sell on the brand mall or potato shop
2. Step 2: Add the order note function component
3. The third step is to let the bottom influencer you want to cooperate with complete the order through the product link (if it is a free order, remember to reimburse the influencer for the product cost)
4. Step 4: The bottom expert who places the order publishes the soft advertisement note through the [Order Note] in the order

Why is there no risk of violation when doing this? I will take a screenshot of the path that users follow and you will understand.

1) Discovery page is seeded

2) Open the product window

3) Click on the order note

4) Click on any order sharing note

5) You can clearly see a small window of purchased products appearing in the lower left corner of the note. Although the product price and description cannot be directly displayed, you can jump directly to the product link through the small window.

Please pay attention here, there is an important point.

If we leave the order posting notes on the e-commerce page, we can enter the account through the keywords in the note or the expert nickname and click on the note, the small product window will still appear.

In other words, this note not only achieves zero-risk soft advertising, but also provides reasonable and compliant accompanying product links, which can be said to kill two birds with one stone.

And this note will also get normal exposure traffic like normal notes.

Why is this method reasonable and compliant, with zero risk of violation?

This is because the influencer has a purchase record of the product, and then shares the product on Xiaohongshu. This action is encouraged by Xiaohongshu. No matter how many fans you have as an influencer, it is reasonable and compliant to post notes through this path.

For brands, this method can not only help product links increase sales, increase positive reviews, and increase weight, but also avoid the risk of soft advertising violations. It can be said that it kills two birds with one stone and combines product quality and effect.

This method will probably last for a while. As for whether the official will shut down this path after many people know about it, I have no way of knowing. So, while you can still do it, hurry up and put it into practice.