8 favorite sentences in July

This article selects 8 sentences from July, which not only show the charm of words, but also reflect the emotional connection between brands and consumers. From the Olympic spirit to the bits and pieces of daily life, these sentences, with their unique creativity and profound connotations, have become masterpieces worthy of our aftertaste and reflection.

With the arrival of the July heat wave, we usher in the most passionate season of the year. Sunshine, beaches, ice cream, and those heart-warming copywriting are all cool comforts under the scorching summer sun.

Today, let’s review the copywriting worth collecting in July (in no particular order).

1. Olympic anti-war public service film "Give Time to Another War"

Before the opening of the Paris Olympics, creative Ma Xiaobo and his team worked with director Fu Binbin to create a meaningful ceasefire advocacy short film "Give Time to Another War". This is not only an artistic declaration, but also a call for peace.

Ignite peace with the Olympic flame, and replace the trauma of war with the glory of medals. Inheriting the armistice spirit of the ancient Greek Olympics, we declare to the world: here, there is no gun smoke, only the glory of competition.

The Olympics is another kind of war. A competition in the name of peace, it inspires human potential, demonstrates the power of unity, and builds a spiritual home for all mankind.

We call for peace, dispel the shadow of war with the Olympic spirit, warm every cold corner with a peace-loving heart, and break the shackles of fear with actions that cherish peace.

Featured copy:

All those who carry weapons

All for their respective missions

Always ready to sacrifice your life

Also always ready to take another life

Please put down your gun.

Please stop the exchange of fire

Behind us

Nearly 200 countries, 8 billion people, and 43.5 million refugees

Stop your war today.

Please take time

Leave it to another war

It's going to be a fierce war.

There is sweat and muscle collision

No cold, bayonet-to-bayonet confrontation

Running like the wind and lightning

There is no escape between life and death

When oil paint is applied on the face, it is a blessing and a pride

Not hiding in the shadows, the killer's disguise

It would be a wonderful war.

The loser and the winner will hug each other

Show sincere respect to each other

In all the tears, there is excitement, joy, and pride

There will also be loss and frustration

But there will never be the pain of separation from family members, the despair of separation from life and death

It would be a magnificent war.

The flame will replace the gunfire

Colored smoke will replace gun smoke

Total medals will replace deaths

That should have been the only "war" for humans.

2,800 years ago, the forefathers of mankind

Wrote its rules

Let sports replace war, let the stadium replace the battlefield

Let human strength no longer be used for plunder and conquest

And used to prove the glory and greatness of human nature

2,800 years since the first Olympic Games

128 years since the first modern Olympic Games

3 days until 2024 Paris Olympics

Today, please stop all wars

Give time to another war

It's gonna be a great war.

Let glory belong to the motherland, and greatness belong to mankind

2. Golden Classic*Olympic "Organic Life, My Definition"

Also before the opening of the Paris Olympics, the Jindian brand launched a short film full of emotion. Track and field legend Liu Xiang and tennis superstar Li Na rarely appeared in the same frame, naturally expressing the brand proposition of "Organic life, my definition".

The integration of life and nature can be either people integrating elements of nature into their daily lives or infiltrating the breath of life into nature to seek a harmonious balance. The Jindian brand short film captures the Olympic spirit from a new perspective, moving away from the usual tension and intensity and embracing nature and tranquility.

The sun dances among the leaves, the sound of gurgling streams echoes through the depths of the forest, and the afterglow of the sunset illuminates the world. Against this refreshing background, the copy uses personification to contrast common natural elements with human behavior, reminding people to respect nature and face the power of nature with humility.

Jindian shifted its focus to the leisure life of athletes after retirement. Liu Xiang walked briskly through mountain streams and felt the nature, while Li Na explored the world of plants and appreciated nature with her children. While expressing the health and environmental protection characteristics of milk, it also emphasized the individual's control and right to choose their own lifestyle.

The poetic words are like a breeze in the wilderness in the film, blowing a natural and healthy life into the hearts of each of us.

Featured copywriting:

I like to move my life into nature.

Or bring nature into your life.

Everything in nature,

No need to interpret.

The sun doesn't care about sweat, and clouds don't compete with water in height.

No one can predict his temper.

Nature is the best life teacher for human beings.

The best place to learn about grains and vegetables.

The most beautiful place to enjoy the sunset is when you feel the soil under your feet.

It’s right in front of you when you look up.

When you go into nature, you will find that every peak and valley is scenery.

When facing life, just let it take its course.

Organic life,

is to allow life to happen naturally,

Allow everything to happen naturally.

Organic life,

I define it.

3. RT-Mart x Taobao "Supermarket Cheerleading Team"

RT-Mart joins hands with Taobao to bring a themed Olympic carnival online and offline! Following the launch of the Fireworks Literature Olympic Special "Supermarket Cheerleading Team", the second series - "Taobao Sports Games x RT-Mart Supermarket Cheerleading Team" is now online.

The supermarket has been transformed into a sports field, and each product has been transformed into a young athlete, using anthropomorphic moves to show its unique attributes. Want to see how chicken legs run fast and how shampoo jumps lightly? Come to RT-Mart and find out.

Onion: As long as you are on the court, your opponents will cry.

Beef balls: There is no shortcut to fame, it is all earned through hard work.

Bamboo shoots: sharpening the head to win.

Live Fish: After a lifetime of training, I finally waited for the No Blink competition.

Chicken legs: Walking 20,000 steps a day is more than just a plate of chicken.

Old Duck Blood: Old, but still passionate.

Barbecue: How can you know your own worth if you have never burned your life?

Bitter melon: Admit that I am a greenhorn, so I practice hard.

Croissant: With great ability, there will always be a day when you will come to the fore.

Flowers: Rain or shine, the podium is waiting for you.

4. Where to Travel: Breaking the “Zero Update”

"Who is in Beijing?" This question full of curiosity not only inspired the creativity of cultural tourism short videos, but also brought new inspiration to Qunar. With the popularity of "The Story of Rose", Qunar announced that Lin Gengxin became the brand spokesperson, cleverly using Lin Gengxin's name as a stalk, and proposed the concept of "zero renewal", encouraging everyone to break away from the unchanging life and explore the infinite possibilities of travel.

It is not difficult to find that the little girl in the film is the actress who played Fang Taichu, the daughter of Fang Xiewen in "The Story of Rose". Qunar.com has firmly grasped this wave of popularity, and by constantly refreshing the word "update" in the copy, the language is deeply rooted in the minds of consumers. Coupled with Lin Gengxin's handsome face and the switching of different scenes, the boring daily life is contrasted with the comfortable and happy travel, which makes people unconsciously excited: When can I break the "zero update" of travel this month?

Featured copy:

If the canteen menu is not updated, then change the city and update the taste

If your mental state is not updated, then scream wildly to update your dopamine

The sweetness index is zero, so create romance and make your heart beat faster

Superman has zero battery life, so just lie down in the hotel and let the relaxation feel renewed

5. Idle Fish has made a small profit in the past ten years

Time flies, and Xianyu has ushered in its first decade. This platform is not only a place for transactions, but also a community for shaping personality and role. What users buy and sell here are not only goods, but also unique stories. The term "small profit" adds a bit of lightness and humor to this process, implying that users can make a small profit or some extra income from buying and selling.

As a brand image that advocates a platform for buying and selling second-hand goods in a friendly community-driven environment, Xianyu uses short texts to explain the stories between buyers and sellers from different perspectives and events in its copywriting. These may be a senior student’s notes, a gift from an ex, a FamilyMart membership card... On Xianyu, we can sell old and unused items, and also find unexpected treasures. It may be the sacrifice of love, but it is also the journey of acquaintance for every pair of people who get along well.

Perhaps for everyone, every item not only conveys its commercial value, but more importantly, it contains the youth and dreams, which are packaged and sold to the next dreamer in every Xianyu auction.

Random notes

Full of useful information

And the encouragement from my senior

Although the house is rented

But half of the family

All of them are bought from Xianyu

The ex is no longer the one you are meant to be with.

But the gift he gave

I can always find someone I'm destined to meet

Full-price membership card for 9.9

The beauty of life lies in

This little bit of cleverness

The love of youth will be out of print

But on Xianyu

I can always wait until Bai Yueguang returns

I followed the trend and fell into many traps

No more love

You can get back your blood after quitting the game

Because a CCD

People who talk while hacking

Can also become a friend with whom you can talk freely

What big cities can’t take away

Youth and dreams,

Package it for the next dream chaser

6. Keep sports short film "Heart Fire Burns"

In this hot summer, Keep, as a leading sports service app, released a new brand film, capturing the wonderful moment when the flow comes. The short film specially invited three Olympic athletes, Zhang Deshun, Fei Liwei and Liu Qingyi, who represented Keep's new sports concept with their real sports attitude and spirit, aiming to strengthen interaction and emotional connection with users.

In the minds of people who love sports, sports are like candy on the road of life. Therefore, when we are determined to practice long-termism in the journey of sports, external fame and fortune cannot be the real motivation. On the contrary, it will make us feel more and more heavy. The short film Keep uses the contrast of picture tones, the interweaving of opera tunes and modern pop music. In the state of "flow", the protagonists imagine running on an airplane, or becoming anime characters full of power, or wandering in space...

Only the moments of flow that come from within during exercise can allow us to enjoy time, experience exercise, and comprehend life, making exercise truly integrated into our lives and become an indispensable part.

Self-discipline is freedom, burning passion illuminates dreams!

Featured copy:

You will leave the runway and fly to a height of 100 meters.

Where you go is the direction of the wind

You will say goodbye to yesterday and the familiar swimming pool

Become a child of the sea

You will use your body in the Milky Way

Raise a flag for yourself

You will be more motivated than ever before

Joining forces with idols on the field, unleashing endless potential

Treat the big guy on the other side as a ladder to victory

You will constantly have new inspiration

Let childhood dreams

Blooming for the world on the highest stage

…

The fire in my heart is burning

Keep, self-discipline gives me freedom

7. Fresh Taro’s new brand video “Everything is sweet”

In this unusually hot summer, Fresh Taro has released a new brand video, using the texture of an art film to freshly interpret the "sweetness of all things" in nature.

The sweetness of July comes from the natural gift of Xian Yu Xian. We carefully select each ingredient and pass the natural sweetness of the fields to every customer through bowls of desserts. This is not only a bowl of dessert, but also a sweet journey, from nature to the tip of the tongue, from the heart to life.

Featured copy:

When I grew up, I often wondered how much sweet memories I could still feel.

Waiting for the wind to blow the rice fields and wheat waves to watch the natural harvest colors

The clouds roll in and out, and everything becomes sweet

I see sweetness blooming in colors

Look for a rain, find the traces of mountains and rivers, and listen to the whispers of nature

One is still and the other is moving, refreshing and rich

I hear the sweetness coming out of my ears

When I see a leaf, I see the greenness of the forest and touch the cohesion of nature.

Up and down, I feel the sweetness flowing through my fingertips

Chasing a fog and smelling the breath of natural fireworks

With every breath I take, I smell the indescribable sweetness at the tip of my nose

The sweetness of nature is hidden in this bowl

8. Luckin Coffee: City or not?

Luckin Coffee follows the trend and uses the traffic of the "City" theme to release a series of interesting city homophonic posters to guide everyone to check in at stores in various cities. This month, Luckin's place name homophonic posters have been updated again, adding creative content from nine cities including Dalian, Wuhu, Qingdao, and Yinchuan.

Let’s follow Luckin’s footsteps and explore the unique charm of these cities.

Long so Dalian

I have never been to Dalian.

Yinchuan Ten

Ten people tell a hundred people

Finish this cup

This is Wuhan in my life

Wuhu!

This cup is really delicious

Even if it rains heavily

The city of Qingdao

I will give you a hug

After opening

Please consume as soon as possible

To solve the problem

People from Jilin

Please keep your

Guizhou Items