[Revealing] How do top bosses attract fans with their personal stories?

We often see some top bosses share some exciting and fascinating stories. In fact, many of these stories are just for their own enjoyment. They just mastered the method of writing stories. In this article, the author shares three methods of writing such stories, hoping to help everyone.

I am Xuemei, IP Alchemist, the owner of IP Alchemy Workshop. I have 8 years of experience in the knowledge payment field and I am the first wave of operators who have accompanied the growth of knowledge payment in China.

In these 8 years, I have witnessed too many big guys go from 0 to 1 and reach the top of the industry. What makes them crazy about fans and traffic is not only because of their professionalism, but more importantly, they have mastered a set of secret skills of "crazy fans" and "gaining trust" . Of course...

This unique skill is not what people call "reselling antiques", but: story alchemy technology.

Yes, you may have heard about the charm of stories in IP construction, but what I want to tell you is: 99% of IP stories are self-contained.

If you haven't mastered this alchemy technique yet, I strongly recommend that you read this article carefully. I will teach you the most core and in-depth alchemy technique without reservation...

I’ll share this with you (let me tell you in secret that this set of alchemy technology consulting is openly charged), which includes the three major script-playing methods and techniques for IP stories.

Why are the top bosses telling stories? You will find that IP is the best carrier for creating personalities, conveying ideas, demonstrating professionalism, gaining trust, and sowing seeds (product placement) ...

The storytelling industry is huge. Hollywood is a storytelling industry. All movies and TV shows are stories. The big guys in short videos are also telling stories every day. In life, each of us is also telling stories…

If you meet a stranger outside and you say, "Hey, let me teach you a lesson"

What will the other person say: "Who are you? What are you trying to teach me?" He will have resistance in his mind...

But if you say, "Hey, let me tell you a story," he will be more receptive and convey your message through the story . Is it the same for you?

01 Everyone likes to listen to stories

In the high-end circle, everyone is telling stories

They won't directly say that they are awesome or great, nor will they directly praise themselves for having a god-like birth, perseverance, courage, and wide network of contacts.

Instead, through a story, let the listeners draw their own conclusions ...

And every dynasty in history was founded by a person who could tell stories…

Maybe you can’t wait to find out…

02 What is the secret of story alchemy?

Okay, my teacher summarized the top three scripts that are most efficient in delivering IPs and most likely to attract fans and gain trust :

Due to limited space, today we will tell you a script story that is most commonly used by top bosses, and tell you the secret to creating this script (I will share the next two later)…

Disney Cinderella script method, I summarized a 7-step script creation method for this script. By following these 7 steps, even a novice can write a touching and money-making story...

You must be very familiar with the story of Disney's "Cinderella", which is about Cinderella who had been suffering and in pain before, but one day she obtained magic and was finally liberated and gained light.

Doesn’t it look like a story that other people tell? The structure of the story is…

The past was bad + the process was hard = the result is good

But if you just write like this, at best you can only get 60 points. To really learn this script well, we still need...

Using the 7-step alchemy technique of the script, I will present this 7-step alchemy to you with one of my consulting cases . She is an IP in the field of aesthetics. She has won the appreciation of many bigwigs and the favor of investors by using her image.

Before we start story alchemy, we need to make preparations and collect IP story alchemy materials in 4 steps:

The next step is the 7-step alchemy. Each step contains a secret technique. If you master these techniques, even if you are a primary school student, you can write a touching story.

PART-01 Attracting attention

Steps and tricks: Let the customer feel that "you are the same as me, or even lower than me, and I can also achieve the results you have now"

Let customers believe that they can

If you are talented or lucky, how can customers believe that they can change by learning from you? Secondly, the beginning of the story is attraction, and the golden 3 seconds still apply here...

[Case study begins] Who else wants to know how I went from being an ordinary small town girl with 2,000 yuan in my pocket to a woman who was chased by capital and had noble people willing to give me everything I wanted, whether it was a high salary... equity...

PART-02 The process is very painful

Steps and tricks: After going through a lot of hardships, these hardships are presented with a sense of picture and detail, which also resonates with the audience and resonates with pain points :

[Case continues] Looking back on the time when I graduated from college, my parents persuaded me to stay in the small town, and kept telling me: "It's dangerous for girls to be outside", "Girls don't have to work so hard", "Girls are more suitable to find a stable job", "Stay close to home so your parents can take care of you".

But I didn’t listen to any of this. At that time, I had a strong desire that I should have a broader world and an infinite life waiting for me to create…

I was 1.62 meters tall, not very tall, and had only 2,000 yuan on me. I dragged a large suitcase with my spring, summer, autumn and winter clothes. I got on the train to Shanghai. You can imagine how much I yearned for the future.

Rent in Shanghai is very expensive. I live in a hotel that costs 128 yuan per night and is only 7 or 8 square meters. The room can only accommodate a bed and there is no window. I didn't even unpack my luggage. I sat on the bed and thought to myself:

The 2,000 yuan I have is only enough for 12 nights of accommodation. I also need to eat, drink and find a job. Can I find a job within 12 days? Can the job provide accommodation?

I patted my head and felt that I had come to Shanghai in a trance. But I asked myself, am I willing to go back like this? The answer is no.

If it were you, would you choose to go back?

Are there many people like me who don’t know how to do it? There are always more solutions than sufferings. I started looking for groups in Shanghai, found the girls’ profile pictures, took the initiative to add them, and asked for half a month’s accommodation, and I would definitely repay them in the future.

I showed my story to everyone, and many people rejected me, but a girl who was very similar to me agreed, and just like that, I got a 14-day stay, but I ended up staying for 2 months...

I have always been interested in fashion. After years of studying aesthetics, I have always been clear about where I want to go. I don't care about ordinary jobs at all. I want to work in "XXXX", which is located downstairs of its office building. I can't get in without an invitation. I can only follow the flow of people to get in...

Then I was outside the toilet, telling everyone who came out of the door that they could meet their HR for 5 minutes. Many employees of "XXXX" avoided me, thinking I was trying to sell something...

Finally, a young lady from the finance department introduced me and I got 5 minutes, but in the end I was rejected because my English was not fluent enough.

PART-03 Inner Awakening

Steps: Begin to realize the secret weapon to solve the current situation and eliminate pain , and desire to achieve transformation;

[Case continues] I realized that with my current knowledge, connections and resources, I could not touch these resources at all, so "connections" came to my mind. Yes, I was a girl from a small town, I received a scholarship for four years in college, and I was the only exchange student in the school who went to Hong Kong. What I relied on was my use of the "connections" card.

If someone in the circle is willing to guide me, will I have a higher vision, can I avoid many detours, will I have more opportunities, will I be able to gain a foothold in Shanghai faster...

PART-04 A turning point

Steps and Methods: It is impossible for a person to succeed without a reason. He must have met a teacher, read a top-secret book and had an epiphany, or experienced a shocking event... because... the human brain pursues completeness and causality ;

[Case study continued] I added more than 200 fashion bloggers on WeChat on Sina and public accounts. I sent WeChat messages to each of them, hoping to be appreciated. Finally, the first noble person on my career path appeared. He was Vlian, and I started to work in his MCN company. In this company...

I hang out in high-end circles every day. I’ve noticed that people in this circle are very good at dressing up, have their own style, and always shine when they appear. I began to pay attention to my own image. Combining my 20 years of professional experience in aesthetics, I began to constantly summarize and practice on myself. I found that I had more and more benefactors...

PART-05 Highlight Moment

Steps: Present your current achievements with visualization and granularity to enhance the sense of reality and win trust; the goal is to make customers believe in you;

[Case study continues] The secret to playing in the high-end circle and winning the active empowerment of noble people is... and every ordinary person can copy it

My life was like a cheat. First, my company was willing to set up a separate department for me. In less than a year, I became the visual director of this MCN company.

Then I met my first investor in life, who gave me shares and took me to start a business together, introduced me to different bigwigs, and showed me a different world...

Now I am starting my own business, and I have many big guys around me. They continue to provide me with resources. In just two years of practice, I have served 468 founders, helping them build their personal IP image and realize more than 5 million in revenue…

PART-06 Blueprint Implantation

Steps and tricks: Draw a blueprint for the audience, a dream world, a world of desire, so that the customer can implant the belief that he can also realize his dream;

[Case study continues] The person on the first floor will never see the scenery on the tenth floor. The resources, connections, information, opportunities, knowledge, and perspectives on the tenth floor are all not available on the first floor. Your height determines your life path, your height determines whether you take fewer detours, and your height determines your class. Recalling the path you have walked, the secret to your success in life is...

Image + circle = money ability

The secret is not your education or your current wealth, but whether you want to make it and whether you dare to make it. If you can tolerate the current mess and career bottlenecks, and have endured them for so many years, why don't you be brave and change your lifestyle...

PART-07 Inner sublimation

Steps: Find your life's mission , want to share and help more people, and call on more people to see it;

[Case study continues] This is the unspoken secret of the high-end circle. This is the secret of many successful women who have turned the tide and continuously jumped into the circle. This is also the secret weapon for my life to upgrade. I have summarized the rules. It has nothing to do with wealth or education. This method can be copied and applied by ordinary people, and it will be effective once you learn it...

I want to help more people who were once ordinary like me, who want to achieve breakthroughs, who want to have infinite possibilities in life, and empower such a group of people. The key to this circle should not belong to only a few people, but should be known by more people, so that more people can live out their own lives and bloom themselves...

How about it, dear friend, do you feel a little enlightened?

I believe you have opened up some new ideas. Are you ready to start writing? However... This is just one script. There are two other script structures, and the last one is the most powerful... Here, I can't wait to show you two mind maps... @IP Alchemist Xuemei Video Account, there is the entire knowledge system alchemy map...

How about it, dear friend, do you feel a little enlightened?

I believe you have opened up some new ideas. Are you ready to start writing ? However... This is just one way to write a script. There are two other script structures, and the last one is the most powerful...

Here, I can’t wait to reveal two mind maps to you…

That’s all for today~See you next time!