How to promote on Amazon? What are the methods?

If we open a store on Amazon, we have to promote the products so that we can get more exposure. We can divide the promotion into on-site promotion and off-site promotion. The following content will introduce to you how to do a good job of on-site promotion on Amazon.

1. The Amazon website itself. The main site + various event pages.

2. Search engine advertising. For example, when we search for some product keywords, we can basically find that the top rankings are some web pages based on Amazon, Ebay and Alibaba. Such a large website will definitely purchase corresponding traffic from Google, the world's number one traffic king.

3. Through SNS, you can see many Amazon-related homepages on SNS channels such as Facebook, Twitter, Linkedin, etc.

4. Advertising on various commercial websites.

5. EDM email promotion. As long as you register an Amazon buyer account, you can see various Amazon push emails, including Deal, Giveway, etc., in your Amazon buyer account.

6. Advertisements on commercial websites obtain their own traffic in areas where other people’s traffic is concentrated.

So as a seller on Amazon, we can actually understand it as a small webpage in the big website of Amazon. What if our web link can get more traffic? More traffic means more orders.

1. Free traffic from Amazon. You don’t have to pay for it. Amazon will naturally expose you to the site, such as natural rankings. Amazon will automatically promote you because of your price cuts or price increases.

2. Paid advertising traffic, such as SP advertising, headline advertising, etc.

3. Create purchase discounts, or buy one get one free, to boost overall store traffic.

4. Make coupons. Coupons should be considered a new feature that I launched in 2017 when I just started working at Amazon. (It is to replace the previously free unlimited discount code with a button. Because there is an additional fee item, buyers will be charged a fee of $0.6 for each coupon they use. With more coupons, Amazon also has a lot of income)

The tutorial "Teaching You How to Use Various Amazon On-site Promotional Activities Step by Step" will systematically explain coupons, social media promo codes, free shipping, Giveaway and other on-site promotion conversion methods to increase store sales.

5. Amazon's flash sales, LD, friends with investment managers can apply for BD, which is a variety of limited-time discounts. However, the LD fee on the US site is too expensive, 150 US dollars, and the Canadian site is only 20 pounds. However, after communicating with a friend who has worked on Amazon in 2015, it turns out that they applied for a Slick Deal at that time, which was said to be able to get thousands of orders a day, but it was only 10 US dollars. It can only be said that traffic costs are getting more and more expensive.

6. Amazon lucky draw activities actually means that you change from a seller to an Amazon buyer, buy your own products, and let Amazon set up lucky draw activities. Sometimes you often receive emails from Giveway. So as long as Giveway is set up, you will see the purchase record on your own product side. I found that Amazon's setting is also very good. People who have bought can easily see the purchase record. If the product is good, it will increase the repurchase rate.

7. Social media promotional codes, which are actually derived from unlimited discount codes, can only be set for one month at most. If you find a store with brand registration, you can also directly check Amazon influencers and alliances in the background. If you check this, Amazon will actively help promote it.

8. Amazon's early reviewer program is actually Amazon's proactive help to urge reviews. After discovering the fees of other review channels, you can start the Amazon review program whenever you have a new product. It costs $60, and the reviews you get in return basically won't drop, which is still very good.

In the above content, we have introduced the methods of doing a good job of promotion on Amazon. In fact, the effect of doing a good job of promotion is still quite good. After all, traffic is really important for merchants, and traffic is directly linked to the sales of the store. Now everyone should be clear.

Recommended reading:

Can I change the price during an Amazon flash sale?

What is the appropriate profit margin for Amazon? Is it high?

How to delete Amazon videos? Can I delete negative reviews?