Video accounts have been blocked too frequently recently! Yesterday, I saw a video account with 170,000 followers was blocked. As you can imagine, getting traffic is no longer the key now, and understanding operations and being able to survive is the key. You must know that the higher the number of fans, the higher the account weight. Even accounts with such a high number of fans are blocked, so wouldn’t it be even more difficult for ordinary accounts with thousands of fans? It’s not easy to master some traffic methods, but in the end, I fell into the pit of not understanding operations. It is very likely that I will spend a lot of energy and end up with traffic restrictions or even face the loss of account blocking, so below I will share 10 common violations of traffic restrictions on video accounts. 1. Violation of the rules of a single workIf a work violates the rules, it will be deleted directly without appeal, especially if it is content that carries goods or promotions. It should be hidden first and then deleted to avoid affecting the account. 2. Private message traffic diversion violationsThe most common question I'm asked is how to reply to private messages without violating regulations? When sending private messages, don't send QR codes directly, don't use sensitive WeChat words, and don't leave your WeChat ID directly. Chat with the user first to confirm that they really need it before leaving WeChat, which is safer. You can first send a WeChat logo picture, then send your WeChat ID, without Chinese characters, and then talk about in-depth communication. 3. Cancellation of original rightsAccording to the platform notification, publish high-quality original content to prove yourself. Stick to the same track, ensure the originality of the script, shooting, editing, and add subtitles to avoid using illegal words. 4. Fewer account recommendationsWhen content recommendations decrease, it indicates that the content may not meet the platform requirements. Delete the non-compliant videos, republish 10 high-quality original works, keep the same track, and then appeal. If the appeal is invalid, you can feedback on the problem feedback page of the creator center. 5. Homogeneous content violationsIf your video account is banned for posting homogeneous content, this is actually the platform's crackdown on repeated content. Once violated, not only will the number of recommendations decrease, but also the Golden Star Award, short video product sharing rights, small task video rights, etc. will be affected. Steps for rectification: Step one: immediately delete all homogenized content. Step 2: Start publishing differentiated video content. Step 3: Prepare appeal materials, file an appeal, and lift restrictions. 6. Identity verification of the person appearing on camera is not completedComplete identity verification as required by the platform, and have the person appearing on camera record a video of several tens of seconds and upload it according to the prompts. After verification, the system will automatically enter the review process, which will usually be passed within one or two days. 7. No relevant qualification certificateIf the platform issues a notice requesting specific qualification certificates, provide and upload them in a timely manner. Generally, they will be approved within 48 hours. If you do not have the qualifications, your account may continue to be restricted. Consider canceling and starting over. 8. Illegal use of information provided in the introductionI was also very curious when I heard that the profile could be blocked for 30 days. After checking the violation notice, I found that it was mainly because of the use of false, exaggerated or superstitious content to attract traffic. Pay attention to two points: first, avoid using superstitious information as bait in the profile, because the platform is very sensitive to this; second, ensure that the promised information is released to users in a timely manner, maintain integrity, and avoid being reported. It does not mean that the profile cannot contain any information, but it must be true and sincere, and avoid being too exaggerated. IX. Short-term account restrictionsWhen faced with a 7-day, 30-day or 180-day account restriction, it is difficult to lift it immediately even if you appeal. Delete the offending video and wait for the time to expire and it will be automatically restored. During this period, you do not need to publish any more works. 10. Invisible current limiting problem Some people did not receive a violation notification but found that the video traffic dropped abnormally. It is very likely that there was an invisible traffic limit. Check the ten videos before the affected video to see which one cannot be heated up. First check whether there are any banned words, and then confirm whether there is a qualification violation. If there is a violation, delete the relevant video and make corrections to the avatar, personal profile and cover. After the correction, publish 10 high-quality original content and feedback to the platform to seek a solution. Many bosses only know that traffic is important, but because they are using video accounts for the first time and are not familiar with the platform rules, they have finally accumulated a certain number of fans, but their accounts are often restricted and blocked. For example, the firewood stove manufacturer who came to consult the day before yesterday had 500,000 fans and more than 100,000 high-quality works. The account weight is very high, but it was still restricted. Therefore, all bosses should know: understanding traffic determines the amount of traffic, and understanding operations determines whether there is traffic. |
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