After analyzing 1,000 popular articles on Xiaohongshu [June], we summarized these routines!

This article disassembles 1,000 popular articles on Xiaohongshu, takes you to explore the world of popular articles, master the secrets of popular articles, grab more traffic, and better monetize. I hope it can help you find inspiration and innovative ideas for creation. Recommended for friends who operate Xiaohongshu to read.

In fact, as long as you master the method, you can also produce 100 notes a day, or even more. So how do we do it?

Taking the hot articles in June as an example, I will take you to explore the world of hot articles. After reading this article, you can also master the codes of hot articles.

In June, we disassembled 16 popular Xiaohongshu notes on popular tracks, broke down the details of the hot products, analyzed from various aspects how the hot products were created, and understood what qualities are needed to create hot products. We hope that this can help everyone find creative inspiration and innovative ideas.

[Ranking of hot topics in the past 30 days]

According to Xinhong data, the topic with the highest number of views on Xiaohongshu in the past 30 days is "funny", which has received 5.822 billion views and 93.6303 million interactions; the topic closely following it is "note inspiration", which has received 4.867 billion views and 61.7057 million interactions; and the third one is "the content is too real", which has received 3.762 billion views and 71.2164 million interactions.

It can be seen that users recently like "funny" notes/videos, and the number of views and interactions are showing a continuous upward trend, but the relevant notes are not yet saturated, so there is huge traffic contained in it.

When brands and merchants sell products on Xiaohongshu, they can choose from a variety of selling methods, such as situational videos that most users are interested in, which can take advantage of this wave of popularity for free and increase the number of views of their notes.

【Xiaohongshu traffic support activities in the past 30 days】

With the arrival of the college entrance examination, hot topics such as what to do after the college entrance examination and how to fill in the college entrance examination application form have gradually emerged. Xiaohongshu officially has also given corresponding traffic support. At present, the number of people participating in the topic has increased by 774,000, the number of new views has increased by 2.791 billion, and the estimated number of new readings has increased by 2.811 billion.

The popularity of the college entrance examination is always high every year, and related topics are even more popular. If you want to increase account exposure, brands must seize this popularity.

Many brands have already started laying the groundwork, laying out keywords, and doing pre-production one month before the college entrance examination, waiting for the heat of the college entrance examination to rise and then amplify the note effect. Clothing trends, dressing, 3C digital and other brands can catch up with this wave of heat.

1. Xiaohongshu Hot Articles in the Beauty Category

Case 1: Share a little trick for photogenic makeup!

(Note data: 57,000 likes, 29,000 favorites, 800+ comments)

Xiaohongshu hot article title: The title here adopts: segmented population + numbers + solutions;

"Makeup" targets the target group, and I believe most girls will click to watch. "Photogenic" targets the user's segmented needs and highlights the practical value of notes. "Tips" expresses the simplicity of the video content, which is in line with the current popular lazy literature.

Xiaohongshu’s popular article cover: The video cover directly presents the effect and indicates the theme. The complete makeup attracts most female users to click and watch. Combined with the expression of the title "Little Tips", it further highlights the effect and increases the click-through rate of the note.

Xiaohongshu's popular content: The video content starts with showing the effect of makeup, combined with the expression "ordinary people appear on camera in a short time", first introducing the product, prompting everyone to prepare, attracting users to watch, and then introducing the specific makeup steps, which are linked together and cannot be skipped. In the middle of the video, screenshots of the steps are prompted, and the video ends with a finished film, which brings a visual impact.

Hot comments on Xiaohongshu articles: Experts in the comment section directly pin product information to the top, mostly discussing makeup application methods, sparking topic discussions, increasing note traffic, and experts actively responding to users asking about the same products.

Zhuang Jun teaches you how to copy homework: "Makeup" note content is a hot topic on Xiaohongshu. Correctly utilizing the hot topics and combining them with the expression of high-quality content can effectively increase the possibility of the notes becoming popular. Before posting a note, you can first understand the current hot topics and take advantage of the hot topics for free.

Case 2: Ideas for light complexion and bone contouring

(Note data: 81,000 likes, 53,000 favorites, 700+ comments)

The title of the popular article on Xiaohongshu: "Light complexion" segments the target group to attract girls with light complexion to click and watch; "Bone structure" is a hot topic now and has its own popularity; "Contouring ideas" proposes solutions and conveys the solutions to users, which is fascinating.

Xiaohongshu’s popular article cover: The video cover uses step-by-step actions, and the contrast effect picture is more novel, which arouses users’ curiosity, increases the click-through rate of notes, and attracts users to watch further.

Hot content on Xiaohongshu: The notes are published in the form of a video, which first shows the reshaping steps step by step. The real person appearance is more convincing, and the reshaping effect picture is shown at the end. The length of the video is just right, not dragged out, and the reshaping content is shown every second. The video is linked to the same product, which is convenient for users to buy after being attracted.

Comments on popular articles on Xiaohongshu: Many users submitted their homework in the comment section, which triggered discussions. Most users also asked about the same products, and comments from experts led to product information.

Zhuang Jun teaches you how to copy homework: "Beauty" notes are published in the form of videos, which is more conducive to clearly presenting the content of the notes. Hanging the same link in the notes can effectively achieve a closed-loop planting of grass, attracting users to directly click to place an order after planting the grass, thereby improving the revenue conversion rate.

2. Xiaohongshu Hot Articles on Fashion and Dressing

Case 3: The atmosphere is well grasped 🤏🏻!

(Note data: 149,000 likes, 25,000 favorites, 2k+ comments)

The title of the popular article on Xiaohongshu: "Hold it tightly" and "sense of atmosphere" are currently popular emotional words, which make the notes popular and attract users' attention.

The cover of the popular article on Xiaohongshu: The cover with real people attracts more users' attention, and the big words "so so beautiful" bring emotional value to users.

The hot article content on Xiaohongshu: The notes are released in the form of a video, with real people appearing in the video. The clothes are first shown in home clothes, and then the effect is shown on the body, creating a sense of contrast that is eye-catching. The video length is just right, and the clothes are clearly visible from every angle.

Comments on popular articles on Xiaohongshu: Users mostly discuss the details of the clothing and also ask about the same style in the comment section. Experts actively respond, lead out product information, and pin the product information to the top, making it easier to buy.

Zhuang Jun teaches you how to copy homework: embedding emotional words in the title can more easily attract users' attention and resonance, effectively increase the click-through rate of the notes, and use more video content with a high sense of contrast to bring visual impact to users and increase video views.

Case 4: Give this summer a little body shock!

(Note data: 49,000 likes, 16,000 favorites, 700+ comments)

The title of the popular article on Xiaohongshu: "Summer" is a seasonal word that fits the current hot topic, "figure" is in line with the popular topic of losing weight in summer and has its own popularity, and "shocking" is an emotional word that brings emotional value to users.

Xiaohongshu’s popular article cover: The cover made up of multiple pictures is more colorful, the appearance of real people increases credibility, and the large fonts highlight the content of the notes, attracting users to click and watch.

Hot content on Xiaohongshu: The content of the notes revolves around sharing good clothing items, displaying different items piece by piece, showing different combinations, and providing different choices for users with different needs. The videos feature real people and the display of different clothing, which increases the completeness of the videos.

Comments on popular articles on Xiaohongshu: Experts in the comment section directly pin product information to the top, making it easier for users to buy after being attracted by the product, but the comment section lacks interaction.

Zhuang Jun teaches you how to copy homework: Many keywords on Xiaohongshu are popular. You can appropriately implant keywords in your notes to increase the traffic of your notes. Sharing good things is in line with the tone of the Xiaohongshu platform. Sharing real content can attract users. After the notes are published, you can use a small account to comment and a large account to guide out product information.

3. Hot Articles on Xiaohongshu: Home Furnishings and Home Improvement

Case 5: Living alone in 65 square meters means freedom and happiness!

(Note data: 51,000 likes, 26,000 favorites, 3,000+ comments)

Xiaohongshu Hot Article Title: The title here uses: segmented population + numbers + results.

"65 square meters" segments the population, and the digital presentation makes the content clearer and more visible. "One person" positions the target group. It is believed that most users living alone will click to watch, and "freedom and happiness" brings emotional value to users.

Xiaohongshu’s popular article cover: The note cover directly uses home-related pictures, combined with the expression of specific scenes, to create an immersive feeling for users and attract users to click and watch.

Hot articles on Xiaohongshu: published in the form of notes and pictures, with multiple pictures showing home furnishings from different angles, centered around the title to create a "simple, stylish, and atmospheric" feel. Products are also featured in the notes so that users can see the products directly.

Comments on popular articles on Xiaohongshu: Most of the comments section is about users marveling at the charm of the house, and the vast majority of users are asking about the same model. Experts also actively respond to various comments, effectively increasing the weight of the notes and improving fan stickiness.

Zhuang Jun teaches you how to copy homework: Xiaohongshu is a community platform for sharing good things. Sharing real content can attract users and increase click-through rate. When publishing content, you should pay attention to the practical value of the content. You can use a small account to post real feedback in the comment area to increase the rate of grass planting. Operate a Xiaohongshu store so that users can place an order directly after planting grass, ensure product quality, and increase conversion rate.

Case 6: The renovation of the upper bunk in the freshman dormitory is super practical

(Note data: 25,000 likes, 10,000 favorites, 400+ comments)

Xiaohongshu Hot Article Title: The title here adopts: segmented population + results + solutions.

The target group of "freshmen" is the hottest time after the college entrance examination and is the code for a new wave of traffic. "Dormitory renovation" is a topic that every college student pays attention to and it has its own popularity. The "super practical" solution proposes a solution that attracts users in need to click and watch.

The cover of the popular article on Xiaohongshu: The cover of the note directly displays the picture of the renovation results, combined with large fonts, indicating "Freshman Dormitory Renovation", which matches the title and attracts users with needs to click and watch.

The hot article on Xiaohongshu: A real person appears in the video, taking users through an immersive transformation of the upper bunk in the dormitory. The segmented target group is clearly visible. In just a few tens of seconds, the details of the dormitory transformation are fully expressed, the product is highlighted, and the video's watchability is increased.

Comments on the popular article on Xiaohongshu: The comment section was active and sparked discussion among many users. Many users also expressed their desire to buy the same product, but the influencers rarely responded.

Zhuang Jun teaches you how to copy homework: After publishing the Xiaohongshu notes, you should pay attention to monitoring various data and actively interact in the comment area, which can effectively increase the weight of the notes. Guiding in the comment area can improve the accuracy of users. Operating the Xiaohongshu store well can effectively increase the user's purchase rate and form a closed-loop planting.

4. Xiaohongshu Hot Articles Travel and Tourism

Case 7: 🆘Why didn’t anyone tell me these 10 things when I traveled to Hong Kong for the first time? !

(Note data: 67,000 likes, 38,000 favorites, 2k+ comments)

Xiaohongshu Hot Article Title: The title here uses: segmented population + numbers + results.

The regional word "Hong Kong" is used to locate the target population. It is believed that those who need to travel will click to view the "first time" segmented population, which arouses the user's curiosity. The expression of "no one told me these 10 things" with numbers + emotional words creates a panic mood for users and uses information gap to increase the click rate of the note.

Xiaohongshu’s popular article cover: The note cover uses Hong Kong as the background, with real people appearing in the scene, and the words “information gap” and “essential items” are marked to attract users to click and watch.

Hot content on Xiaohongshu: The note was published in the form of a video, which begins with "Don't do these 10 things when you go to Hong Kong", creating an information gap and attracting users to continue watching. The content revolves around Hong Kong, helping users understand the information gap, avoid pitfalls, trigger topic discussions, and increase the number of note readers.

Comments on the popular article on Xiaohongshu: The comment section generated discussions on the content of the note, which effectively increased the weight of the note. Some users also expressed doubts about the content of the video.

Zhuang Jun teaches you how to copy homework: Selecting controversial topics for the note content can trigger user discussions and bring traffic to the notes. Presenting them in the form of videos will make users' memories more profound, but it is necessary to increase the interaction between the comment area and users, starting from one's own perspective, so that users have an immersive feeling.

Case 8: Dali reverse strategy‼ ️Save money by avoiding pitfalls

(Note data: 90,000 likes, 58,000 favorites, 1.2k+ comments)

Xiaohongshu Hot Article Title: The title here uses: segmented population + solution + result.

"Dali" is a regional word that targets the target group. We believe that users with such needs will click to watch. "Guidelines" are popular travel words and are naturally popular. They are content that everyone will watch, and "Avoid Pitfalls" proposes solutions.

Xiaohongshu’s popular article cover: The note uses a collage picture as the cover, which is fascinating and attracts most users to watch. It is combined with large characters to highlight the "Dali Guide", which is simple and direct and shows the content of the note.

The content of the popular article on Xiaohongshu: The pen is expressed in the form of video, with real people appearing throughout the process, which increases the credibility. The notes are presented in two parts, first expressing the view of "Why do we need to make a guide for Dali", and then gradually presenting the "Dali Guide", which is linked together around "avoiding pitfalls" and cannot be skipped.

Comments on popular articles on Xiaohongshu: The comment section generates discussions on the content of the notes, which effectively increases the weight of the notes, and most users express the same experience.

Zhuang Jun teaches you how to copy homework: Every hot topic and every popular article on Xiaohongshu is inseparable from users. Publishing real content will give users a sense of empathy, and a sincere attitude will impress users. The implantation of emotional words such as "don't step into the trap" will bring emotional value to users and bring traffic to the notes.

5. Xiaohongshu Hot Articles: Mother and Baby Care

Case 9: What shoes can a baby wear before the age of one?

(Note data: 93,000 likes, 16,000 favorites, 700+ comments)

The title of the popular article on Xiaohongshu: "One-year-old babies" is the target group. I believe most mothers will click to watch it. It raises the question "what shoes to wear" and simply and directly summarizes the content of the video.

Xiaohongshu’s popular article cover: The video cover uses large fonts to highlight the video content “Shoes are too hard to buy” which corresponds to the title, attracting mothers to click and watch.

The hottest content on Xiaohongshu: The video starts with showing the feet of a one-year-old baby, attracting the mother to continue watching, and then introduces the production process in detail. The style changes later to show the baby wearing adult shoes, which creates a huge contrast and triggers discussion among users.

Comments on popular articles on Xiaohongshu: Most of the comments are users discussing the contrast of the video. Experts actively interact with users, increase the discussion of the topic, and effectively improve the weight of the notes.

Zhuang Jun teaches you how to copy homework: the style changes before and after the video, forming a contrast, creating a contrasting account personality for users. This type of note is likely to trigger user discussions, and the contrast with the title makes users' eyes light up, increasing the possibility of a viral post.

Case 10: I envy you so much😭You have your own farm at such a young age

(Note data: 10,000+ likes, 10,000+ favorites, 100+ comments)

The title of the popular article on Xiaohongshu: "Young Age" is the target group. Most mothers want to know about the situation of other babies. The emotional words "I envy you so much" attract users to click and watch.

The cover of the popular article on Xiaohongshu: The cute cover with cute kids corresponds to the title content, and the colorful and bright farm is very eye-catching and attracts people to click.

Hot content on Xiaohongshu: The video attracts more attention from mothers and attracts more attention and understanding by showing the baby farm and the production process of the farm. The cute baby’s bright smile brings emotional value to people. The length of the video is just right, which not only shows rich content but also does not make people feel bored.

Comments on the popular article on Xiaohongshu: Most of the comments on the video are positive. Most of the comments praise the cute looks and lively movements of the cute babies, and praise the mothers for their strong hands-on ability. Some users also hand in their homework, and experts will also interact with the comments to strengthen resonance with the crowd and discuss parenting experiences together.

Zhuang Jun teaches you to copy homework: Xiaohongshu is a user community for sharing life and recommending good things. The content published by Xiaohongshu should be authentic, interactive, and emotionally valuable to users.

By sharing the daily life of cute babies, the target audience can be attracted. Mothers will resonate with them and associate them with themselves. Other users will get the emotional value brought by cute babies by watching their bright smiles. The comment area should be actively maintained after the content is released.

6. Xiaohongshu Hot Articles in Food Category

Case 11: Children's Day snack Wangzai jelly bag handmade tutorial

(Note data: 56,000 likes, 22,000 favorites, 13,000 comments)

The title of the popular article on Xiaohongshu: "June 1st" is the target group. I believe that most mothers and even a small number of girls will click to watch it. "Wangzai Jelly" directly highlights the product and also attracts some users to click.

The cover of Xiaohongshu’s popular article: The cover directly uses the successful “snack package” to correspond to the title, stimulating users’ curiosity, and the large font highlights “learn how to make it if you’re not good at it” to attract users to continue watching.

Comments on the popular article on Xiaohongshu: The video uses the contrast between "the teacher does it" and "do it yourself", which will attract users to continue watching, directly display the results, and use large fonts to highlight the practicality of the content, increasing the number of video views. The length of the video is just right, which fully displays the content without appearing dragged out.

Comments on popular articles on Xiaohongshu: Most of the comments are users’ “homework”, and some users are praising the content.

Zhuang Jun teaches you how to copy homework: The video uses text + tutorial to show the production process, which is simple and clear, bringing practical value content to users, and also brings emotional value to users.

Xiaohongshu covers many areas of life. The content of notes can be divided into practical value or emotional value. Focusing on altruism, if both can be taken into account, the notes will easily become popular and increase traffic.

Case 12: Challenge yourself to eat only blue foods for one day

(Note data: 224,000 likes, 103,000 favorites, 20,000+ comments)

Xiaohongshu Hot Article Title: The title here uses: segmented population + numbers + results.

Most users will click on the emotional word "challenge", and the "blue food" indicates the content of the video, allowing users to see it at a glance. The number of times "one day" allows users to clearly understand the content and effect of the video.

Xiaohongshu’s popular article cover: The video cover directly states “Challenge to only eat blue foods for a day”, which stimulates users’ curiosity and encourages interested users to continue watching.

Hot content on Xiaohongshu: The video starts with a sentence to attract users to watch. It first shows the process of selecting blue foods, which is fascinating and attracts users to continue watching. Then they eat the blue foods one by one to make the video more complete.

Comments on the popular article on Xiaohongshu: The comments section is mostly for users to express what other color food challenges they would like to see next time, and there are fewer replies from experts.

Zhuang Jun teaches you how to copy homework: This type of "challenge" video is easy to form a collection. Collection videos will attract more users to watch while ensuring the quality of the content. It will increase users' curiosity about the video and continue to watch other videos, making this note form a closed loop. The user experience will be very good and it is easy to produce a hit.

7. Xiaohongshu Hot Articles in the Beauty and Personal Care Category

Case 13: The secret recipe of hair washing in a hair treatment shop is revealed! No more oil in five days!

(Note data: 199,000 likes, 128,000 favorites, 16,000 comments)

Xiaohongshu Hot Article Title: The title here adopts: segmented population + numbers + solutions.

"Shampooing hair" positions the target population and attracts clicks from users in need. "Head treatment" echoes "no oil in five days" and is presented in numbers, directly telling users the effect. Most female users will click on it, indicating that this is a practical video that attracts users to click and repost.

The cover of the popular article on Xiaohongshu: The large font on the cover highlights the theme of the video content, and uses pictures of the hair care process to highlight the effect of hair care, reflecting the visibility of the video content and attracting people to click.

Hot content on Xiaohongshu: The video starts by showing the hair washing process directly, attracting people to continue watching, and then introduces hair care methods. Combining video and text, it clearly shows the hair care process. The step-by-step expression makes the content interconnected, attracting people to continue watching and not making users bored.

Comments on the popular article on Xiaohongshu: Most of the comments section are users discussing the feasibility of "washing hair with salt water", which sparked a topic of discussion.

Zhuang Jun teaches you how to copy homework: The video provides users with practical information. The use of video + text makes the entire video clearer. The video content is also a hot topic that female users are currently paying more attention to. While the topic selection is popular in itself, the video full of practical information can make the notes a hit.

Case 14: You can still look beautiful even when your bangs are awkward❗️1️⃣Tricks to get S-shaped bangs

(Note data: 20w likes+10w favorites+1k comments)

Xiaohongshu Hot Article Title: The title here uses: segmented population + emotional words + results.

"The awkward period of bangs" targets the audience, and I believe most girls will be interested in it. "S-shaped bangs" increases the exposure of the video, and "1 trick" directly explains the content of the video. The title is concise and clear, and clearly tells users with needs about the content of the video.

The cover of the popular article on Xiaohongshu: The cover shows a curling iron and hair, which is related to the title and attracts most girls to click and read on to see how to operate it.

Hot content on Xiaohongshu: The video directly displays the content and tells users the four ways to curl their hair in a simple and clear manner. Combined with cheerful music, it will not make users feel bored. The video has a good rhythm and clearly and completely shows the process and results of curling hair without making users feel dragged out.

Comments on the popular article on Xiaohongshu: Most of the comments on the video are "self-deprecating" comments comparing themselves with the video after watching it, which keeps the discussion topic hot. Some users said they wanted the link to the curling iron shown in the video, and most of them were positive comments.

Zhuang Jun teaches you how to copy homework: the content of the video not only fits the tone of Xiaohongshu, but also promotes the products in the video to users. Currently, Xiaohongshu is developing towards commercialization. After understanding user needs, product links should be listed in Xiaohongshu stores to facilitate user purchases, forming a closed loop where users can directly purchase after being encouraged.

8. Xiaohongshu Hot Articles: Cute Pets

Case 15: My cat always has to wait for me to praise it after drinking water

(Note data: 246,000 likes, 16,000 favorites, 4k+ comments)

The title of the popular article on Xiaohongshu: "Cat" is the target audience. I believe most girls will be interested in it, and some users of this type will click to watch it. The emotional word "praise" when put together with the cat will arouse users' curiosity and attract more users to click to watch.

The cover of the popular article on Xiaohongshu: Using a picture of a kitten as the cover, the vivid and cute image catches the eye and attracts most users to click and watch. Combined with the expression of the article, the kitten's movements are made clearer and more visible, which captures the user's curiosity and increases the click-through rate of the note.

Hot content on Xiaohongshu: Notes are expressed in the form of videos, getting straight to the point, expressing the actions of the kitten, the contrast between the kitten's cute image and its special actions, and grasping the current traffic code. Combined with cheerful music, the video effect is enhanced, and the perfect length leaves users wanting more.

Comments on the popular article on Xiaohongshu: The comments on the video mainly revolve around the title, with many users commenting on the cuteness of the kittens, and some users also sharing their own kittens.

Zhuang Jun teaches you how to copy homework: The video attracts the attention of the target group by sharing cute pets. Most users will be moved by the cuteness of the pets when watching the video. A small number of users will comment under the video and share their own kittens. The cat bowl shown in the video will also attract the attention of users who also have pets, thereby bringing traffic.

Case 16: Who says raising a cat is expensive? Let the cat king teach you

(Note data: 136,000 likes, 117,000 favorites, 500+ comments)

Xiaohongshu Hot Article Title: The title here uses: Segmented Population + Solution + Result

"Raising a cat" positions the target group, "Cat Raiser" makes users curious, and the title "Teach you" directly states the content, which is memorable and eye-catching.

The cover of the popular article on Xiaohongshu: The cover uses a contrast picture to create a strong contrast, and directly states "affordable and good things for cat owners" to attract cat-owning users to click; "don't waste your money" captures the user's curiosity and increases the click-through rate of the note.

Hot content on Xiaohongshu: The video goes straight to the point and uses comparison to highlight "affordable and good stuff", comparing a variety of cat-raising essentials to add substance to the video. The video length is just right to better guide users to watch the video in its entirety.

Comments on popular articles on Xiaohongshu: Most of the comments on the videos are users expressing their experiences of raising cats and sharing good things, and there are fewer replies from experts.

Zhuang Jun teaches you how to copy homework: Xiaohongshu is a platform for recording life and sharing daily life, which also includes sharing of good things. Although good things were shared in the video, the influencer did not actively maintain it in the comment area and interact with users.

Therefore, after publishing the content, you should actively interact with user comments to increase fan stickiness, and then promote the product at the right time, carry out good recommendations, and bring profits to the brand.

IX. Conclusion

This article explains how to create popular notes on Xiaohongshu from 8 categories, takes everyone to explore the routines of popular articles, helps everyone mass-produce popular articles on Xiaohongshu, and master the password for traffic;

We have deeply analyzed every detail of Xiaohongshu's popular notes, from analyzing hot topics, to studying user needs, to which topics the official provides traffic support for.

If you want to create a popular note on Xiaohongshu, you need to keep an eye on the latest trends and hot topics on Xiaohongshu, continue to gain a deeper understanding of users' consumption needs, and adjust content and strategies at any time. Only then can you output content more accurately, thereby better utilizing the Xiaohongshu platform and obtaining greater traffic.

I hope this article can be helpful to all Xiaohongshu operation partners.

Author: Zhuang Jun

Source: WeChat public account: "Zhuang Jun (ID: zhuangjunweixin)"