How do ancient celebrities who “traveled through time” to become bloggers navigate the Internet?

These ancient bloggers reinterpret historical figures through modern contexts, giving them new life and vitality, while also providing viewers with new perspectives and ways of thinking.

What would it be like if ancient people like Li Qingzhao and Lin Daiyu lived in the modern world?

The emergence of some ancient bloggers on social platforms satisfies our imagination of ancient people's "time travel" and also creates a more three-dimensional and full image of ancient people. In the bloggers' content, ancient people are given "life", and they use their words and deeds to change the outside world's views and impressions, showing more real personality traits.

Which ancient bloggers are popular nowadays? Can their creative models be copied? What is the commercialization situation of ancient bloggers?

1. How did the ancients capture the hearts of users when they spoke?

The sense of contrast is the key to @林黛玉's appeal to users. In the public's impression, Lin Daiyu in Dream of the Red Chamber is sick, very delicate, and speaks softly. But in @林黛玉's videos, she has been professionally arguing with people for more than 20 years, codenamed "林怼怼", giving people a strong sense of contrast.

In the video "Guide to Q&A with Relatives During the Chinese New Year 2.0", Lin's linguistic charm is fully demonstrated. When a relative asked her age this year, @林黛玉 answered "one year older than last year"; the relative then asked what university she attended, she replied "the university I was admitted to", focusing on "reading and replying randomly", that is, not saying the key information. When faced with the ultimate question from a relative, "how is my future?", she replied "I won't starve to death anyway", which is really shocking.

Image source: Xiaohongshu screenshot

Facing such a rebellious Lin Daiyu, netizens said, "This Lin Daiyu is quite amazing," "You understand nonsense literature," "I can't take my eyes off it"...

On her homepage, you can also see many videos such as "Lin Daiyu's How to Take a Day Off to Go to Work", "When Lin Daiyu Encountered Moral Kidnapping", "When Lin Daiyu Encountered Pressing to Get Married", "How to Respond Domineeringly When Being Scolded", etc., involving many modern scenes such as emotions, workplace, and social interaction. @林黛玉 frequently comes up with golden sentences, fully demonstrating her powerful ability to scold people.

In the video "Lin Daiyu responds to moral kidnapping", someone said to her, "You are so old, just make do with getting married", and she fought back, "You are so old, just make do with burying the baby", and there are also classic quotes such as "I am a person who speaks bluntly, please don't be surprised" and "I am a person who is quite heavy-handed, please bear with it", she is very adept at dealing with aggressive words.

As the "most talented woman of all time", Li Qingzhao is quite famous, and her straightforward character has always been talked about. @李清照's creations are based on her personality traits, strengthening the character image of "Sister Zhao is a social figure, beautiful but wild!"

Judging from @李清照's works, she is simply a master of memes. In the video "How to gracefully reject approaches from the opposite sex", when someone expressed that he had a crush on her for a long time, she replied "Then can you continue to have a crush on her?" When faced with the question "Do you believe in love at first sight?", she said "I believe you were attracted by beauty", and when she was provoked with the sentence "Women are all the same", she responded domineeringly "Yes, I don't like you either".

Image source: Tik Tok screenshot

And @李清照 is also a "5G surfing expert". For example, the Dragon Boat Festival coincides with the college entrance examination. Regarding the measure that college students are not allowed to leave school during the college entrance examination, she first joked, "I vaguely remember that the senior of Harbin Institute of Technology took the lead and sent his younger brother to a junior college." Then many friends expressed their opinions, "Is there really a high school student who lets a college student take the exam for him? Isn't he afraid that he will not be able to go to school?" "I think we should prevent high school students from taking the CET-4 for college students"...

In addition, @李清照's videos are not just her personal shows, but also feature many ancient people such as Su Che, Su Shi, Xin Qiji, Lu You, Liu Yong, Xie Daoyuan, Princess Taiping, etc., which makes her video content richer.

In fact, the core of the ancient blogger is a funny blogger. The image of the ancients + the personality of the ancients + the modern life scenes give the ancients on paper Internet life.

2. How did the ancients become “top streamers”?

The reason why ancient bloggers can gain a large number of fans is that in addition to the relatively novel content form, the selection of ancient people plays a very key role. Whether it is Lin Daiyu or Li Qingzhao, they are both highly famous and popular on the Internet today, which is also the premise for ancient bloggers to attract users.

The transformation from serious historical figures or fictional characters to entertaining ancient bloggers is closely related to the creative enthusiasm of netizens, which is particularly evident on Bilibili. Taking Lin Daiyu as an example, on Bilibili, you can see many meme videos such as "Lin Daiyu fights the original god", "Lin Daiyu pulls out a weeping willow", and "Lin Daiyu makes trouble in heaven".

Image source: Screenshot from Station B

In addition, there are also CPs of Lin Daiyu and Voldemort, Sun Wukong, Meng Yanchen and many others. Some netizens even started to pair Ultraman Tiga with Lin Daiyu. The sentence "I heard that the Jia family gave birth to a son who was born with an Ultraman transformation device in his mouth" made two unrelated characters related. Netizens were very creative and made the ancients "resurrect" on the Internet.

In fact, the secondary creative content surrounding Lin Daiyu has always been very popular on Bilibili, from the "【Voldemort×Lin Daiyu】Three Thousand Weak Waters" in 2016 to the "【Sun Wukong×Lin Daiyu】Marriage of Classics" in 2020, to the recent "Lin Daiyu vs. Genshin Impact", each video has attracted many netizens to watch and has a high degree of discussion.

In the video "Lin Daiyu vs. Genshin Impact", many relevant elements appeared, such as "Lin Daiyu, the instructor of the 800,000 Imperial Guards" and "Lin Daiyu uprooting a weeping willow tree". Netizens said one after another, "It is my honor to see such a crazy video in my life" and "I finally understand why AI cannot replace humans". Some netizens also commented, "It is well known that Lin Daiyu is an affectionate, talented, brave, decisive, and responsible general...", completely subverting the delicate image in the minds of the public.

Image source: Screenshot from Station B

Unlike Lin Daiyu, who is a fictional character with a lot of creative space, Li Qingzhao, as a real historical figure, is discussed as the "most talented woman in history", and her straightforward personality is always talked about.

On social media platforms, you can see many videos such as "Sister is the Queen - Li Qingzhao", "Come on! Li Qingzhao is so cool!", "As soon as the drowned sound comes, Li Qingzhao appears", etc. In addition, Li Qingzhao's life experience is also a hot topic, "The most talented woman in history, wandering for half her life, but still having the feelings of a girl", "After watching Li Qingzhao's life in one breath, do you really understand her?" and so on.

Image source: Screenshot from Station B

It can be said that the enthusiasm of netizens for secondary creation has given these ancient people a "second life" on the Internet. It is also the foundation of a large amount of secondary creation content that has made ancient bloggers such as @李清照 and @林黛玉 more popular and more popular. According to this logic of popularity, there will be more potential ancient bloggers waiting to be discovered.

3. How do ancient bloggers make money?

Currently, @李清照 has 1.65 million followers on Douyin, and @林黛玉 has 230,000 followers on Xiaohongshu, and both have started their own commercialization. However, the ancient bloggers are presented in paintings and are not real people, so live streaming is not the first choice. On the homepages of @林黛玉 and @李清照, it can be seen that they mainly realize their business in the form of showcases.

Currently, @李清照's Douyin showcase has 477 items on sale, including snacks, grains, oils and seasonings, paper wipes, books and magazines, personal care, household items and other categories, but these products are not in line with her content and sales are not optimistic. As a millionaire blogger, @李清照 has only 197 followers and has sold only 216 items.

Image source: Tik Tok screenshot

@林黛玉's main business platform is Xiaohongshu. There are not many products in her small list, including the Dream of the Red Chamber picture book, the Dream of the Red Chamber cross stitch, Lin Daiyu-style wigs, and Lin Daiyu's crazy literary expression pack stickers. Although these products are somewhat related to the content of the account, they have a narrow audience and the sales are not ideal. At present, the product with relatively high sales is the Dream of the Red Chamber picture book, which has only more than 100 people buying it.

Image source: Xiaohongshu screenshot

In fact, it is not difficult to understand the commercialization problem of ancient bloggers. On the one hand, ancient bloggers are not real people in real life and do not have personal IP. Even if the content is highly popular, the "energy" of the content is only transmitted to users in one direction. It is difficult to establish a connection and trust between the two, and it is difficult to bring goods. On the other hand, the content of ancient bloggers tends to be entertaining and funny, and users focus more on the content itself rather than the creator. This is also the reason why many entertainment and funny bloggers cannot bring goods.

At present, only @林黛玉 and @李清照 stand out in the ancient blogger track. When the commercial prospects are unclear, it is questionable whether there will be more ancient bloggers.

Author: TopKlout

Source: WeChat public account "TopKlout (ID: TopKlout)"