Copywriting Hotpot "Two"

The second part of the copywriting hotpot - this article presents you with a batch of hot copywriting. Let's take a look!

I previously taught a series of courses at Fenghuo Advertising called "Copywriting Hotpot".

Today, I want to recreate it on my official account. After seeing the hot pot style, you can also provide us with ingredients.

This was provided by friends in the Star Group, and it happened to be the day of the college entrance examination.

I don't know how the creator came up with this idea, but he just happened to see this series of BMW, or it was BMW's internal creation. The series model secretly matches the total score of the college entrance examination, and the conversion only requires two prefixes, and even the car logo does not need to show its face.

The people who saw it that day should not need any explanation. After a silent smile, another grass was planted in my heart.

This was also shared by a friend.

After a closer look, I found out that it was sent by a director of a hospital.

Why did the director post this? It turns out that the director came from a grassroots background and was filial, so he was promoted.

I wonder how this channel was built? The person who sells the password door would not ask my grandmother first, right?

That's what happened in the hospital. The director happened to be changing the password door, and was persuaded, so grandma accepted the favor.

Of course, it is not ruled out that this is a traffic joke arranged by a certain Internet celebrity. Anyway, people are doing everything nowadays.

However, the copywriter still learned a lesson: This way your child can come home without a key.

So you can also sell combs to bald people.

What are the French doing?

Is it to show support for Marine Le Pen, who lost to Macron? Or is it to express sadness for the French women who have fallen into wabi-sabi?

Or is it that France is powerless and can only succumb to the control of foreign will?

I don’t know, but artists are artists, and their screams are all sexy.

This "consultation" makes people feel anxious.

What does it have to do with that? Have you learned from your mistakes?

Is there anyone who would ruin the next generation like this?

Is there anyone who loves the next generation so much?

This is a re-creation in a street park in Shenzhen.

The line below is the theme concept.

The key is whether you will put a scarf around them to add a touch of color to the visual.

The copy was written this way because of the strategic guidance of the creative theme.

If you can write better using the same strategy, you will have a chance to get a red envelope.

It's still the same, with more glasses and drinks. On vacation, you see the scenery and people see you.

At that time, patients would feel embarrassed to wear masks, but it is very understandable now.

The original creator of this may not have had this kind of artistic conception, but we have strengthened it. With a construction hat, a work uniform, and a bottle of water, the current situation of child labor has come to life.

Would you be so understanding of adults and children? Would you write such a copy so quietly?

We didn't make it with paper, but there are people who do make it with paper.

Different statues respond to the sub-themes under the big concept, different people transform into different angles, and the copywriting also writes different latitudes. You can say it's just a flash mob on the street.

Director Ning Hao shot a New Year's film, which was also related to BMW cars.

We all like to pronounce BMW as "Don't touch me" in Chinese to show the dignity of the car and the admonition of the person.

I never thought that in the eyes of a child who doesn’t want to lose his parents, his interpretation is “Mom, Dad and I”.

It's okay if you don't break down, but don't laugh out loud.

Author: Steven Cheng

Source: WeChat public account "Copywriting Free Shipping"