1 note received 1 million views, the story behind the high conversion rate

In this article, we disassembled 16 popular article notes, analyzed the factors that led to popular articles from five levels, and broke down the details of the popular articles. We hope that this will help you find creative inspiration and innovative ideas.

01 Xiaohongshu’s official traffic support in the past 30 days

Xiaohongshu will constantly update its traffic support and creative inspiration. Xiaohongshu operators need to understand the platform trends of Xiaohongshu every week or irregularly. Let’s take a look at Xiaohongshu’s recent hot spots and what traffic support Xiaohongshu officially provides.

[Ranking of hot topics in the past 30 days]

(Displayed by Xinhong Data under Xinbang)

According to the recent increase in the number of participants in the new Red Book data, a total of 1.2906 million people participated in the topic "Want to record this moment", and there were 11.289 million interactions; this is a reflection of the fact that Xiaohongshu's user group loves life and loves to record it.

The next most viewed keywords are "Recorder of Romantic Life" and "My Daily Life". The views of these two topics are 3.421 billion and 2.850 billion respectively, which is quite high.

In addition, the topic with the highest interaction volume is "Recorder of Romantic Life", with an interaction volume of 60.9542 million. The audience range of this topic is relatively wide, and many industries such as food, clothing, travel, mother and baby, cute pets, etc. can be brought into this topic with a large traffic pool.

Therefore, we can use third-party data to look at these trends on Xiaohongshu and optimize our content.

After reading the hot topics, let’s take a look at where Xiaohongshu’s traffic support lies.

(Displayed by Xinhong Data under Xinbang)

After reading the above picture, please take a minute to think about: "Regarding these traffic support activities, how will you implant them into your content?"

If you don't see what you want above, please see the picture below.

This year, this product is buy one get one free, and you can also participate in the discount for a certain amount.

This is an action that girls feel deeply about. Yes, with the arrival of the second peak of the 618 promotion, the content layout of merchants is also heating up high-quality content and continuously amplifying it. Coupled with the support of Xiaohongshu's official traffic, this will also be an entry point for our merchants.

Then many people will ask: Master, I have implanted some hot topics, but the notebook eyes are not good, what should I do?

Below, I have also broken down the popular articles in the eight major industries to show you how they create a popular article and achieve accurate sales.

02 Analysis of the hottest articles in 8 industries on Xiaohongshu

1. Hot Articles on Xiaohongshu - Beauty

Case 1: Long mid-parted hair gives off a super sisterly vibe │ Giselle is really good at making her look like boiled water!

(Note data: 2.3k+ likes, 1k+ favorites, 50+ comments)

Xiaohongshu Hot Article Title: The title here uses: Segmented groups + solutions + emotional topics

"Giselle makeup" positions the target group, and I believe that some girls will click to watch; "Long mid-partment" segments the group and directly attracts girls with needs to click to watch; "superb" and "really good at it" are expressed with emotional words to highlight the effect of the content, create an atmosphere and generate emotional value.

• Xiaohongshu hot article cover: The cover directly highlights the makeup, echoing the title, attracting people to click and watch. The cover with real people increases people's trust, and the complete makeup is more eye-catching
• Xiaohongshu Hot Article Content: The content of the note is presented in the form of a video. The content is divided into two parts. First, the complete makeup effect is shown, and then the whole makeup process is shown to everyone.

The overall rhythm of the video is just right, and combined with the expression of text, it increases the completeness of the video while also making it easier for everyone to learn and follow the makeup. Accompanied by cheerful music, it improves the watchability of the video.

• Comment section of Xiaohongshu’s popular articles: Most of the users in the comment section are asking about the same products, praising the influencer’s beauty and saying that they are attracted by the cosmetics. The influencer also actively replies in the comment section, increasing the account weight while bringing out product information and attracting users to buy.
• Xiaohongshu search placement: makeup, long midriff

Case 2: The perfect eyelashes for those with single eyelids and puffy eyelids!!

(Note data: 5k+ likes, 1.9k+ favorites, 160+ comments)

Xiaohongshu Hot Article Title: The title here adopts: Segmentation of the crowd + solution

"Single eyelids and puffy eyelids" targets the target population and matches the consumption needs of target users. I believe that most girls will click to watch the broad beauty keywords such as "eyelashes". "Heavenly dish" is a hot topic at the moment and it has its own popularity.

• The cover of the popular article on Xiaohongshu: The cover directly uses a close-up of the eyes, highlighting the effect of eyelashes, making it clear to everyone at a glance, and also matching the title of the note.
• Xiaohongshu's popular article content: The notes are expressed in the form of pictures and texts. There are three pictures and texts in total, with an effect picture as the cover, followed by a real close-up, forming a visual impact.

The content continues to be expressed with emotional words to create an atmosphere for everyone and highlight the effect of the product. At the same time, keywords are implanted again in the content to match the user's consumption needs.

Comment section of Xiaohongshu’s popular articles: Most of the users in the comment section are showing off the same items, which has sparked discussion. The influencers have even pinned screenshots of the store details in the comment section to make it easier for users to buy directly after being attracted by the product. However, the influencers do not interact enough with users in the comment section.

Xiaohongshu search implantation: false eyelashes, single eyelids

2. Hot articles on Xiaohongshu - Fashion and dressing

Case 3: I found a cream-colored polka-dot suspender puffy dress at 64!

(Note data: 5.8k+ likes, 2.3k+ favorites, 2.3k+ comments)

Xiaohongshu Hot Article Title: The title here uses: numbers + emotional topics + segmented groups

"Puffy dress" is positioned as the target group, and it is believed that most women will click to watch. "Discovered" is expressed with emotional words, which is fascinating, indicating the specialness of this product and attracting users' attention. "64" is directly expressed with numbers, highlighting the product's high quality and low price.

• Xiaohongshu popular article cover: The note directly uses the picture of a dress as the cover, which is simple and direct and highlights the key points of the note.
• The hot article content of Xiaohongshu: The notes were published in the form of pictures and texts, with a total of 5 photos, starting with the overall effect of the dress, and then showing the details step by step, and then combining text expression to introduce the fabric of the skirt and other details, really recommending the skirt to everyone.
• Comment section of the hot article on Xiaohongshu: Most users in the comment section said they wanted to see pictures of the skirt wearing it, which sparked a topic of discussion. The influencer responded positively and pinned the picture of the product wearing it at the top of the comment section, while also using replies to the comments to introduce information about the product.
• Xiaohongshu search placement: skirt, outfit

Case 4: 140 pounds │ I want to wear this to the beach!!

(Note data: 6.3k+ likes, 1.4k+ favorites, 1k+ interactions)

Xiaohongshu Hot Article Title: The title here uses: number + segmented population + result

"Beach" is the target group, which is in line with the current popularity. With the arrival of summer, the popularity of the beach is rising, making the note popular. "140 pounds" directly segments the population and attracts users with needs to click and watch.

• Xiaohongshu’s popular article cover: The note cover directly uses the upper body effect picture to bring everyone a visual effect, catch people’s attention, and increase the click rate of the note.
• Hot article content on Xiaohongshu: This note is a picture note, focusing on the upper body effect picture of real people, creating a real effect for users. The colorful skirt brings visual impact to users, which makes people's eyes bright, and also shows the product well;

The topic of "seaside" also attracted everyone's attention and increased the traffic of notes.

• Comment section of the popular article on Xiaohongshu: The comment section sparked a topic of discussion about the skirt, and the number "140 pounds" resonated with many users. The influencer directly pinned the information about the skirt to the top, making it easier for users to buy it directly.
• Xiaohongshu search placement: slimming, skirt, outfit

3. Hot Articles on Xiaohongshu - Home Furnishings

Case 5: Immersive storage, fill the three-layer trolley with beautiful stationery

(Note data: 1.9k+ likes, 300+ favorites, 30+ comments)

• The title of the popular article on Xiaohongshu: "Immersive Storage" is a hot topic at the moment. The title is used to create a sense of picture, and "Beautiful Stationery" and "Small Cart" are positioned as the target group to attract users with needs to click and watch.
• The cover of the popular article on Xiaohongshu: The note directly uses the rendering of a small cart as the cover, with "immersive storage" written in large letters, which once again fits the current hot topics. The colorful and dazzling pictures are more attractive and fascinating.
• Xiaohongshu's popular content: The video begins by showing the full picture of the cart, and then films the process of filling the cart with stationery, which increases the completeness of the video. It uses the first-person perspective to give everyone an immersive experience of storage, which increases the watchability of the video.
• Comment section of Xiaohongshu’s popular articles: Most users in the comments are looking for links to the shopping cart, and influencers will also actively respond in the comment section, but there is a lack of guidance.
• Xiaohongshu search implantation: immersive and comprehensive

Case 6: At the age of 28, I realized my dream with the help of my husband

(Note data: 17k likes, 75k+ favorites, 17k+ comments)

Xiaohongshu Hot Article Title: The title here uses: numbers + segmented groups + emotional topics

"Dreamhouse" is positioned as a target group. It is believed that users with home furnishing needs will click in, and emotional topics such as "relying on husband" are quoted to trigger topic discussions and increase click-through rate.

• The cover of the popular article on Xiaohongshu: The cover directly shows the whole picture of the house. The minimalist color tone is fascinating, showing part of the home furnishings, attracting users to continue watching.
• Hot content on Xiaohongshu: The notes are published in the form of pictures and texts, showing different places in the house respectively, combined with text descriptions to increase the visual effect of the notes.
• Comment section of the popular article on Xiaohongshu: Most users in the comment section are discussing the size of the house, and some users are asking about the same style of home furnishings.
• Xiaohongshu search placement: home furnishing, decoration

4. Xiaohongshu Hot Articles - Maternal and Child Care

Case 7: My husband said that taking care of the baby was too hard, so I arranged it for him today

(Note data: 135,000 likes, 52,000 favorites, 3,000+ comments)

• The popular titles of Xiaohongshu articles: "Taking care of children" targets the target group, and I believe that most users who have the need to take care of children will click to watch; "It's too hard" resonates with many mothers and effectively increases the click-through rate of the notes; "Husband takes care of children" has a sense of contrast and is fascinating.
• The cover of the popular article on Xiaohongshu: The cover directly states "Bedtime ritual of human cubs" in large letters, highlighting the theme of the note content, and the sleeping cub makes the note more realistic.
• Hot content on Xiaohongshu: The note content is published in the form of a video, directly showing the baby-raising tool, freeing your hands, accurately finding the consumer needs of the target group, and expressing the key points of the video with just the right video.
• Xiaohongshu’s popular article comment section: Most users in the comment section are discussing this baby-raising artifact, and experts actively respond in the comment section, with replies leading to product information.
• Xiaohongshu search placement: Dad, Babysitting

Case 8: Simple braid for school, sweet and not messy, learn it in one minute

(Note data: 1k+ likes, 1.5k+ favorites, 10+ comments)

Xiaohongshu Hot Article Title: The title here uses: number + segmented population + result

"Simple Braiding" targets a large group of people. I believe most girls will click to watch it. It is clear at a glance. "1 Minute" uses numbers to illustrate the simplicity of braiding, which is in line with the current "lazy literature". It is simple and easy to understand, attracting more people to click in.

• The cover of the popular article on Xiaohongshu: the cover directly shows the effect of the braided hair, which is clearly visible; combined with the large font "Simple braided hair, sweet and not easy to mess up", it expands the audience range and increases the click-through rate of the note.
• Hot content on Xiaohongshu: The note video is divided into two parts to display the content. First, it shows the effect of the hair editing to highlight the effect and attract users to continue watching. The second half uses the first-person perspective to immersively teach everyone how to edit hair, making the video more complete.
• Comments on the popular article on Xiaohongshu: Most of the friends in the comment area praised the braided hair for being beautiful, and some users asked for the link to the kid’s skirt. The expert’s reply led to the product information.
• Xiaohongshu search placement: hairstyle, braided hair, daughter

5. Hot Articles on Xiaohongshu - Food

Case 9: Tomato, chicken, cheese, vegetable and potato tower for fat loss

(Note data: 31,000 likes, 37,000 favorites, 860+ comments)

• Xiaohongshu's popular title: "Eating to Lose Fat" segments the target population. I believe that most users who are interested in fitness and weight loss will click to watch it, as it is clear at a glance.
• Xiaohongshu's popular cover: directly using real-life pictures as the cover, using warm-toned filters, and rich things that attract more attention.
• Xiaohongshu's popular content: The notes are presented in the form of videos, divided into two parts. First, the results are shown to increase the user's trust, and then the process is shown, leading the user to immerse in making food, increasing the user experience and making the user feel as if they are in the scene. This type of food tutorial video can stimulate the user's curiosity and trigger discussions in the comment area.
• Hot comments on Xiaohongshu: Most of the comments section is filled with users handing in their homework, which has sparked discussion. Experts have also pinned their practices in the comment section, showing their sincerity to users. Many users have been attracted to the good things they use.
• Xiaohongshu search placement: fat loss, health, simple meals

Case 10: Immersive cooking | The sound of fireworks in the kitchen~

(Note data: 71,000 likes, 25,000 favorites, 16,000+ comments)

• Xiaohongshu’s popular titles: “Kitchen” and “Cooking” target the audience, and implant popular keywords such as “immersive” to allow the note traffic to flow in.
• Xiaohongshu’s popular cover: The cover directly displays the results, uses food introduction to attract users, and increases the click-through rate of the note.
• Xiaohongshu's popular content: The beginning of the video directly combines text to highlight the content theme "fried food", accurately targeting user needs. The video shows the entire cooking process, centered around an immersive experience that allows users to be immersed in the experience, and combined with text expression, this food sharing video is more complete.
• Hot reviews on Xiaohongshu: Most users commented in the comments section, "It looks delicious" and other words, and some users were recommended by experts. At the same time, experts introduced relevant information about the product in the comments section to attract users to the store.
• Xiaohongshu search implantation: immersive

6. Hot articles on Xiaohongshu - travel and tourism

Case 11: The sunset on Jeju Island is not deceptive

(Note data: 1.7k+, favorites 290+, comments 30+)

Xiaohongshu Hot Title: The title here adopts: segmented population + results,

"Jeju Island" segments the target population and attracts users with needs to click and watch. "Sunset" positions the target population, and perhaps most girls will click to watch. "Won't lie" highlights the effect.

• Xiaohongshu's popular cover: The video cover directly uses real people to let users see it at a glance. With the sunset at the seaside as the background, the picture is beautiful, colorful, fascinating, and at the same time matches the title.
• Hot content on Xiaohongshu: The notes are published in the form of videos, showing the sunset of Jeju Island in different locations frame by frame. The content revolves around the title, and the appearance of real people increases the authenticity of the notes. The overall style is beautiful and eye-catching.
• Hot reviews on Xiaohongshu: Most of the comments are about users asking experts for links to good products, but experts rarely reply.
• Xiaohongshu search placement: sunset, Jeju Island

Case 12: First! You can also take pictures of retro newspapers in Zhengzhou!!

(Note data: 4k+ likes, 1.4k+ comments, 200+ comments)

• Hot titles on Xiaohongshu: "Zhengzhou" as a regional word attracts users in the same city to click and view; "Retro Newspaper" locates the target group, and it is believed that friends who are interested in such things will click on it; "First" indicates specialness, attracting more people to click.
• Xiaohongshu’s popular cover: directly using a picture of a retro newspaper as the cover to make the theme clear and fascinating.
• Hot content on Xiaohongshu: The notes are published in the form of pictures and texts, with a total of 4 pictures, all of which are eye-catching renderings of "retro newspapers".
• Xiaohongshu’s popular comment section: experts in the comment section directly pinned the comment “Everyone is welcome to check in” to guide users to check in.
• Xiaohongshu search implantation: Zhengzhou, check-in

7. Hot Articles on Xiaohongshu - Beauty and Personal Care

Case 13: When a person with light double-eyelids tries dark skin makeup for the first time...

(Note data: 105,000 likes, 5.9k+ favorites, 800+ comments)

• Hot titles on Xiaohongshu: "Light-faced double eyelids" segment the target population and attract users with needs to click and watch; "Dark skin makeup" locates the target group. I believe most girls will click in; "First time" uses numbers to express the sense of reality and contrast
• Xiaohongshu’s popular cover: The cover directly uses makeup effects to attract users’ attention, and the appearance of real people increases the sense of reality.
• Hot content on Xiaohongshu: The video directly compares the effects before and after makeup. The content is clear and the key points are highlighted, setting the hook for the subsequent makeup tutorial video.
• Hot comments on Xiaohongshu: Most of the users in the comment section were asking about makeup tutorial videos. The expert pinned the makeup tutorial video in the comment section, which increased the click-through rate of the next video.
• Xiaohongshu search placement: makeup

Case 14: New nail look: Mint Mambo cat's eye, whitening without color difference~

(Note data: 24,000 likes, 14,000 favorites, 190+ comments)

• Hot titles on Xiaohongshu: "Manicure" targets the target group, and I believe most people will click to watch; "Whitening without color difference" is simple and direct, indicating the content of the note.
• Xiaohongshu’s popular cover: The cover shows manicure, corresponding to the title, holding the product, and also highlights the content of the note.
• Hot-selling content on Xiaohongshu: Notes are presented in the form of pictures and texts, with multiple pictures showing nail art effects from different angles. Holding products increases product exposure, and the content revolves around "whitening without color difference" to promote products.
• Hot reviews on Xiaohongshu: Most of the comments are from users who are posting the same nail art, and experts have also pinned relevant information about the product, allowing users to see it at a glance
• Xiaohongshu search embedding: nail art, whitening

8. Hot Articles on Xiaohongshu - Sports and Fitness

Case 15: Eat this during the fat loss period! I lost 7 pounds in two weeks! !

(Note data: 22,000 likes, 15,000 favorites, 200+ comments)

Hot titles on Xiaohongshu: The cover here uses: segmented population + numbers + results

"Fat loss period" positions the target group and refines the target population. I believe that users who have the need to lose weight will click to watch; "17 pounds in two weeks" is expressed in numbers, making fat loss clearly visible and highlighting the key points of the notes.

• Xiaohongshu’s popular cover: The cover directly displays food, combined with the “fat loss period”, creating a sense of contrast and being fascinating.
• Hot-selling content on Xiaohongshu: The notes are presented in the form of pictures and texts, with the finished product shown first to increase user trust and attract users to continue watching; the process of making is then presented in the form of a puzzle, step by step.
• Hot comments on Xiaohongshu: Most of the comments section is about users checking in together. Experts actively interact with users and answer their questions, which can increase user stickiness.
• Xiaohongshu search placement: fat loss

Case 16: Crazy! Lost 19 pounds in one month

(Note data: 22,000 likes, 9.5k+ favorites, 160+ comments)

Xiaohongshu hot title: The title here uses: numbers + segmented groups + emotional topics

"Lose Weight in One Month" targets a large group of people, and I believe most girls will click to watch it. "Lose 17 pounds" uses numerical expression to bring visual impact to everyone, combined with the "crazy" emotional expression, it is fascinating.

• Xiaohongshu’s popular cover: a real person appears on the cover + large fonts highlighting “lose 17 pounds in one month”, simple and direct, highlighting the content of the note.
• Hot content on Xiaohongshu: The video starts with showing the appearance after weight loss, comparing it to the appearance before weight loss to increase the sense of reality, and then shows the weight loss method. The flashback expression increases the user's trust and the integrity of the video.
• Hot comments on Xiaohongshu: Most users expressed their weight loss experience in the comment section, sparking discussion, and influencers responded positively, increasing fan stickiness and account weight.
• Xiaohongshu search embedding: weight loss, slimming

Teach you to copy homework

1) Xiaohongshu is a platform for sharing life. Sharing real good things will more easily impress users and bring traffic to the notes

2) Clarify the target group and accurately find the consumer pain points; by segmenting the group, find the core selling point of the product and enter the market

3) When creating content, focus on user needs and pay attention to whether the content of the note is altruistic and provides emotional value.

4) Create content around core keywords, set hooks in the content, and reasonably embed popular keywords in the title of the note to guide users to comment and collect, thereby increasing the popularity and traffic of the note.

5) Xiaohongshu SEO is to meet the needs of users more accurately and obtain search traffic. The traffic obtained through Xiaohongshu SEO has stronger user purpose, higher conversion rate and sustainability.

6) More interaction in the comment area can increase the discussion of topics, increase the weight of the account, and also lead to product information and traffic to the homepage store, which can effectively increase the possibility of a closed loop within the site.

7) It is recommended to open a Xiaohongshu store, so that users can buy directly in the store after planting grass, effectively improving the conversion rate and forming a closed loop of planting grass

Final summary

This article breaks down the characteristics of hot articles from 8 categories and analyzes how hot articles are created, from studying user needs, doing a good job of SEO implantation in Xiaohongshu, paying attention to topics to grasping hot trends, so as to better provide you with content of interest.

As Xiaohongshu becomes more and more popular, what should merchants and brands do to stand out? They need to do precision marketing. The premise of precision marketing is to clarify the consumption needs of users, accurately obtain search traffic through Xiaohongshu SEO implantation, and open Xiaohongshu stores at the same time to form a closed-loop planting, and combine spotlight investment to achieve high customer acquisition conversion.

Author: Zhuang Jun; WeChat public account: Zhuang Jun (ID: zhuangjunweixin)