With the song "Dig, dig, dig", the beautiful kindergarten teacher attracted 3 million fans and was snatched up by many institutions...

A beautiful kindergarten teacher named "Music Teacher Hua Kai Fu Gui" has become a phenomenal Douyin celebrity with 3 million fans in 5 days by singing a nursery rhyme "Little Garden". So why did "Music Teacher Hua Kai Fu Gui" suddenly become popular? Is her popularity accidental, or is there a professional team behind her? Let's read this article together to find out!

While "digging in the small garden", a phenomenal celebrity was discovered who attracted 2 million fans in 2 days and 3 million fans in 5 days.

"In what kind of garden are you digging and digging? What kind of seeds are you planting, what kind of flowers are blooming? In the little garden, digging and digging, planting little seeds and little flowers are blooming."

During the May Day holiday, offline tourist attractions were crowded, while online, the nursery rhyme "Little Garden" was all over the screen. The song was made popular by a beautiful kindergarten teacher named "Music Teacher Hua Kai Fu Gui".

The number of likes for this beautiful kindergarten teacher's videos has exceeded 5.2 million, and she has been forwarded 1.4 million times. In just two days, she has gained 2.03 million followers, and more than 3 million followers in five days. At the same time, the number of viewers in her live broadcast room has doubled, with the highest number exceeding 350,000. It was also reported that she received 50 carnivals in one live broadcast...

Why was "Music Teacher Hua Kai Fu Gui" able to break through the siege? Was her popularity accidental, or was there a professional team behind her planning?

1. “Dig, dig” swept the entire network

On April 28, "Music Teacher Hua Kai Fu Gui" posted a video on Douyin teaching the children's song "Little Garden". The music is very magical. Moreover, in the video, she patiently taught the students to sing and do gesture dances with a very gentle tone and a sweet smile. The cheerful singing of the students following the teacher made this video extremely warm.

"Music teacher Hua Kai Fugui" is a music teacher at an educational institution in Wuhan. His surname is Huang and he is called "Teacher Huang" by netizens.

Although the rhythm and sentence structure of this song are very simple, this video has become popular all over the Internet in just a few days. As of press time, the video has received 5.16 million likes, 1.41 million reposts and shares, and more than 300,000 comments and favorites.

On May 2, Mr. Huang released a new version of the "Little Garden" video. The video recording scene and the costumes were different. This video also received 2.87 million likes.

Some netizens said that the teacher's eyes were full of love for the children, and such a video was so beautiful to watch. Some netizens joked that it was another teacher from another family who suddenly wanted to send his child to kindergarten in Wuhan. Some people even frantically adapted the lyrics in the comment section, giving birth to multiple versions such as the "Workers' Version" and the "Mobile Phone Party Version".

Not only that, the video of "Little Garden" also attracted the attention of central media. Xinhuanet reposted the video on Douyin and Video Account, and wrote: "Kindergarten teachers use warm songs to bring flowers a 'warm childhood'."

Afterwards, #美女幼师 became popular due to the phrase "挖呀挖" and ranked fifth on Weibo's hot search list, attracting over 470 million views.

Since the IP address of this account showed Wuhan, Hubei, and the author called himself "Teacher Huang" in the video, "Wuhan kindergarten teacher Mr. Huang" became a hot topic among netizens for a while.

It is reported that Huang's followers increased by 2.03 million in two days thanks to this video. According to Guoji Feigua data, she has gained 2.531 million new followers in the past seven days, with an average daily increase of 362,000 followers. Her total number of Douyin followers is currently 4.15 million.

Some netizens also posted Mr. Huang’s fan gain records in the comment section: 1.79 million fans on the afternoon of May 1, 3 million fans in the early morning of May 3, and 3.42 million fans in the afternoon of May 3…

In fact, long before Mr. Huang became famous, the "Dig, Dig" series of videos was already popular on Douyin. The #种花园函舞 topic was played 800 million times, attracting countless netizens to remake it.

Some people also said that the original author of this series of videos was not Teacher Huang, but another author named "Miss Maocong", who is also a kindergarten teacher and is called "Teacher Taozi".

On April 24, he released the video "Digging the Garden", which has received over 7.9 million likes and 2.3 million reposts. However, compared with Hua Kai Fu Gui, Tao Zi's fans have increased relatively little, with a total of only 1.186 million fans.

Some people believe that the reason why Teacher Huang stands out among the many remakes is not only because of her professional teaching ability, but also because of her sweet and lovely image. After all, "appearance is justice." It is understood that male fans account for as high as 83% of her fan base.

2. Live broadcast, viewing and gifts

Teacher Huang from Wuhan has undoubtedly become a phenomenal talent.

Xinbochang discovered that Mr. Huang from Wuhan started posting videos on Douyin in May 2021. So far, he has only posted 61 works and received a total of 14.3 million likes.

Before January this year, the content of her videos were mostly about appearance and life records, and generally did not receive many likes, with the highest number of likes for a single video being only 46,000.

It was not until March 18 this year that she released a video of a kindergarten class for the first time. Her "cute and fierce" look when educating children captured the hearts of countless netizens, and the video received 158,000 likes, becoming the first work on the homepage to exceed 100,000 likes.

Since then, the content of her works has become kindergarten teaching videos of this type, and the number of likes on the videos has increased significantly, paving the way for her subsequent popularity.

After she became famous for "Digging, Digging, Digging", many reports said that she quickly started live streaming and knew how to capture the traffic code. However, according to Xinbochang's observation, she had already been doing regular live streaming on Douyin long before she became famous.

Although Huakai Fugui hid her live broadcast records, according to Guoji`FeiGua data, she has broadcast a total of 66 live shows in the past six months, with an average live broadcast duration of 1-3 hours.

However, it is obvious that there is a big difference between the live broadcast rooms of this account before and after it became popular.

Comparing her live broadcast records in the past six months -

1. In terms of audience, the highest audience before he became famous was only 790,000, but after he became famous, the highest audience reached 12 million, a 15-fold increase.

2. In terms of the maximum number of online viewers, before he became famous, the maximum number of online viewers in the live broadcast room at the same time was only 12,000. After he became famous, this number rose to 351,000.

From April 28 to now, she has held 9 live broadcasts, with an average of 5.586 million viewers and 115,000 online viewers per broadcast, and gained 544,000 followers through live broadcasts. Except for the first two live broadcasts, the peak number of viewers in her live broadcast room after May 1 was more than 100,000.

She even cried with joy in the live broadcast room because her number of fans exceeded 2 million. She said that she had worked hard for many years and now finally created her own "Orff world" on the Internet, and she was very grateful to all netizens.

If the impact of the popularity of the live broadcast room is not intuitive enough, then the gifts and rewards in the live broadcast room have made this beautiful kindergarten teacher completely famous in the industry.

In a recent live broadcast, many "good brothers" in her live broadcast room kept blasting carnival, bringing the live broadcast atmosphere to the maximum. According to online news, one fan directly blasted 50 carnivals in this live broadcast...

She was so excited that she kept bowing to thank netizens. She admitted in the live broadcast that the gifts she received that night were more than her annual salary, and called on everyone not to "compete with each other" and to live in peace. There are also online news that Huakai Fugui's live broadcast reward income during the May Day holiday has accumulated more than 1 million.

(Picture from the Internet)

3. Is there a team behind this?

The popularity of Wuhan teacher Huang came suddenly and the momentum is extremely fierce.

So, was her popularity a coincidence, or was there a team behind it?

Xinbochang asked a live broadcast guild in Wuhan, and its insider CC said: "It was an accidental incident, but many organizations have already taken a fancy to her."

CC said that his organization was also interested in contacting him, but he said bluntly: " It's too late to make a move, and it's useless to talk. "

As for the questions raised by many netizens about why she started broadcasting so quickly after becoming famous and how she was so skilled in live broadcasting that she didn't seem like a newcomer, on the one hand, it was because she had live broadcasting experience before and it was not her first time; on the other hand, CC also said that there were people giving her guidance after she became famous.

(But the specific cooperation) "is probably still under discussion." CC also said that another MCN agency located in Wuhan, Weiju Film and Television Media, which has an influencer @爆笑三江锅 with 17 million fans, also held several carnivals in Huang's live broadcast room in Wuhan, and may also be interested in signing her.

In addition, some people think that Wuhan teacher Huang is very charming when teaching students in the video, but it feels different after watching the live broadcast. The way he frantically asks the audience to give gifts makes people feel a little "despicable", which is not consistent with his personality as a kindergarten teacher. He will definitely do live broadcast to sell goods in the future.

But some people also think that whether it is teaching or selling goods through live broadcast, it is just a job and you have to make a living by your own ability. After becoming popular, in order to pursue commercialization, it is inevitable that there will be some changes in the live broadcast style and speech.

"After she becomes popular, a lot of people will come to give her advice on how to convert traffic into actual benefits. There is a set of standard operating procedures. The response dialogue will definitely not be liked by most people. It is to screen and provide emotional value to those who are willing to pay. Those who are unwilling to pay or have low paying ability are not considered."

In fact, she had already tried live streaming to sell goods long before she became famous.

According to data from Guoji Feigua, she conducted four live broadcasts in March and April this year, and put 12 products on the shelves, all of which were clothing and underwear. However, the total sales volume of the four live broadcasts was only 100-250, with sales of 7500-10,000.

Her homepage profile also states that she is a fashion blogger, and some netizens have found out that she once worked part-time selling clothes on other platforms.

At present, as the popularity and traffic continue to rise, it may only be a matter of time before she turns to live streaming to sell goods. But in the face of the sudden explosion, how long this popularity can last and whether the traffic can be converted into actual benefits through the live broadcast room are all unknown.

As L, an industry insider, said to the readers of Xinbochang, how long the popularity can last depends on how much GMV can be digged away in the future.

Author: Xiaolongguo

Source: WeChat public account "New Broadcasting Field (ID: New_bc)"