A complete list of terms that new Amazon sellers must know. How many do you know?

As a new seller, you may find that there are many professional terms on the Amazon platform. These terms are essential for you to understand and successfully run your own store. Let me compile a list of terms that new Amazon sellers must know.

ASIN (Amazon Standard Identification Number): Amazon's standard product code is a unique identification code assigned by Amazon to each product sold.

SKU (Stock Keeping Unit): A stock keeping unit is a code used to uniquely identify and track products. It can be numbers, letters, or a combination.

FBA (Fulfillment by Amazon): Amazon's fulfillment service refers to the service in which the seller's products are stored in Amazon's logistics center, and Amazon is responsible for processing and shipping.

PPC (Pay-Per-Click): Pay-per-click advertising, which is an advertising model that charges advertisers based on the number of clicks on their ads.

ACoS (Advertising Cost of Sales): Advertising cost of sales ratio, which represents the relationship between advertising expenses and sales.

BSR (Best Sellers Rank): Best-selling ranking is the product ranking calculated by Amazon based on sales volume. The smaller the number, the better the sales.

Buy Box: A button on an Amazon product page that allows you to add the item to your cart and purchase it.

ODR (Order Defect Rate): Order defect rate, which indicates the proportion of problems with sellers' orders, including order cancellations, returns, and negative reviews.

UPC (Universal Product Code): Universal Product Code is a globally unique commodity coding standard.

EAN (European Article Numbering): European Article Number, similar to UPC, used to identify products in the European market.

GTIN (Global Trade Item Number): Global Trade Item Number, including international standard codes such as UPC, EAN and ISBN.

Variation: A product that has different styles, colors, or sizes.

Listing: Detailed information and display of a product on the Amazon platform.

SFP (Seller Fulfilled Prime): Prime service fulfilled by sellers, refers to Prime orders stored, processed and shipped by sellers themselves.

Private Label: Find a supplier to manufacture your own brand products and then sell them under your own brand.

MAP (Minimum Advertised Price): Minimum advertised price refers to the minimum price set by the manufacturer for product advertising.

Brand Registry: Amazon’s brand registry service that helps brand owners protect intellectual property and brand reputation.

COGS (Cost of Goods Sold): Cost of sales, which refers to the cost required for the seller to sell a product.

ROI (Return on Investment): Return on investment, which represents the ratio between the profit a seller gets from a product or advertising campaign and the investment.

MOQ (Minimum Order Quantity): Minimum order quantity, the minimum purchase quantity required by the supplier.

The above are some terms that new Amazon sellers must know. Knowing and being familiar with these terms will help you better understand how the Amazon platform works and improve your business level and success rate.