How to use Shopee Zhixia? What are the tips?

Since the launch of Shopee cross-border e-commerce platform, new merchants have been constantly entering the platform, and everyone is doing well, which means they can earn more income. Among them, data analysis is very important. Do you know how to use Shopee Zhixia?

How to use Shopee Zhixia?

Phase 1: Settlement phase.

Drill down into the industry overview by site and industry and view big data under the category.

For example, if a seller wants to sell clothes in Indonesia, Zhixia will analyze the data trends of the Indonesian clothing industry in recent months and select the types that sell very well and recommend them to the seller.

The second stage: product selection

By viewing product analysis, you can understand the sales data growth index of best-selling products, soaring products and hot-selling new products, and quickly discover potential products.

In this stage, after the categories are determined in the previous stage, Zhixia analyzes whether men's clothing or women's clothing is selling well recently, and how the sales volume of a certain type of clothing has been in this month in the past few years, to help buyers lock in potential products.

Phase 3: Pre-sale

Use the monitoring center to monitor products and stores, quickly understand product sales, and adjust operations in a timely manner, continuously optimize products, and improve product conversion rates.

At this stage, the store has been opened and the products have been selected. Zhixia can monitor the sales of products in real time, adjust labels, prices, and categories according to the needs of current buyers, optimize products, and increase transaction rates.

The fourth stage: the hot-selling stage

View the data performance of product tag word analysis, analyze the price trend and marketing situation of commercial auction items, and deeply explore traffic changes, which is conducive to operational adjustments to continuously maintain conversion rates.

By the fourth stage, you have almost successfully created a hit product. If you sell well, everyone will definitely want to sell it. In order to continue to maintain its own advantages, Zhixia will regularly check the data of the set tag words and make adjustments at any time according to the price trends and sales of similar products, which is conducive to the continuous development of the operation stage.

Phase 5: Initial Operation Phase

Use store comparison and product comparison to analyze products in multiple dimensions, including: product sales, number of similar products, 30-day sales, and in-depth analysis of product marketing information.

Stage 6: Mature Operation Stage

View the overall GMV and sales trends of the entire site, deeply analyze the development space of the entire site market, fully understand the market changes, and reasonably formulate the best operation strategy.

In the process of Shopee operation, building high-quality stores and retaining more customers are what every seller desires, because the more information the seller obtains, the wider the customer base will be, and the greater the advantage they can gain in the competition.