Is it difficult to acquire customers? Here are four ways to acquire customers and easily get 100+ customers

This article explains four methods of acquiring customers, namely, traffic generation on major platforms, fission growth, old customers introducing new customers, and cross-industry cooperation. If you are interested, please continue reading below~

1. Traffic from major platforms

Publish content/videos on the platform, and then use content + benefits and bait to direct customers to private domains or stores.

The platforms include Douyin, Video Account, Xiaohongshu, Toutiao, etc.

As long as you continue to publish content every day, and then use bait, such as information, a service, or a product, to design bait that customers want and need, and then guide them to the private domain or to the store to pick up. After the traffic comes, you must also do a good job of upgrading orders, closing deals, and fission.

If you are doing business in the same city, you must pay attention to Douyin.

The traffic in the same city of Douyin is very large.

2. Fission Growth

If you want to carry out a successful fission activity, seed users are very important, as is the quantity and quality of seed users.

If you want to bring in more customers, there is a very important point, which is to connect with KOLs and central nodes.

KOL is an opinion leader, such as celebrities, big Vs, experts, group leaders, etc. These people have a group of your target customers. You only need to find these KOLs, make friends with them, build good relationships, provide value, and let them recommend you in their circle. Then you will be known by more customers, and because it is their KOL recommendation, they will trust you more.

A social circle is a network, and the central node is the center of this network. It connects many people and has many resources.

So we can get more customers by linking central nodes and KOLs. So how do we link? The most important thing is to participate in high-quality online and offline communities, communities with target customers.

It is best to use fission in a way that benefits both the communicator and the person being communicated, such as sharing a gift with a friend.

And fission also needs to take into account the identity of the communicator, that is, whether sending out this fission poster will lower his reputation, or whether he will not want others to know about it.

Fission must make customers willing to spread it and want others to see it, and it must also be in line with their identity. For example, rich people don’t like to bargain, and don’t like others to bargain for them. But if the posters are made about learning, self-improvement, and honor, and can reflect their identity, principles, quality, and character, and are shared as a gift with friends, they will be willing to forward it.

Fission is mutually beneficial to both the communicator and the communicator.

The core of fission is to let the old bring in the new and to break the circle. Everyone has his or her own circle and social circle. For example, if you have 500 people on WeChat and you send advertisements every day, only these 500 people can see them. Breaking the circle means allowing more people to see them.

If I only use the resources around me, I will be washed out soon. The essence of fission marketing is "old leads new", continuous positive cycle, and constantly breaking the existing circle.

Fission lies in making good use of each user’s circle of friends and their circles to carry out fission propagation.

Every customer who is directed into the store or to the private domain can be fissioned. Prepare copywriting + posters and let them post on WeChat Moments, so that they can receive xxx or get xx discount on consumption.

3. Old customers introduce new customers

Pay attention to referrals from old customers and set up incentive and benefit mechanisms for referrals from old customers so that old customers will be willing to refer you.

If you have 100 old customers, and 50 of them are willing to refer 6 customers a year, then you can easily increase your customers by 300.

4. Cross-industry cooperation

Find merchants with the same target customers as you to collaborate with, design a win-win solution, and drive traffic to your own business.

Many people do not pay attention to cross-industry cooperation, but in fact, if this is done well, it can bring in a lot of customers a year.

Cross-industry cooperation can be one-by-one or through a cross-industry alliance. For example, 10 merchants each come up with their own traffic-generating products, then there are 10 traffic-generating products, and then they are designed into a card. With this card, users can get products for free at other stores.

For example, if each merchant has 100 customers, then each of the 10 merchants will have 900 potential customers, and this potential energy is also very large.

If you want to do a good job of cross-industry alliance, you must also design a good alliance mechanism to ensure that every merchant is doing their best to carry out this activity.

Author: Lao Chen, WeChat public account: Lao Chen's Deep Thinking