The number of fans increased by over 3 million in one month. This generation of young people has their own "Animal World"

This article deeply analyzes the phenomenon of "Vitamin C Zoo" quickly gaining followers on short video platforms through its unique animal commentary videos, and explores the secrets of success and industry trends behind it. It guides reading and hopes to inspire you in new media content creation and operation.

Every generation has its own version of “Animal World”.

Recently, thanks to its humorous and witty animal commentary videos, "Vitamin C Zoo" has successfully joined the follow-up list of netizens on Tik Tok and Bilibili.

Obviously, it is a familiar animal documentary such as "Blue Planet" and "Frozen Planet", but the words such as "leopard exploded", "cave area room" and "rice has gravity" made netizens doubt the mental state of "Vitamin C Zoo". The decadent literature of "Vitamin C Zoo" even has a philosophical meaning in the end:

Yesterday’s tomorrow is today.

There are 360 ​​professions, and each one can help break through defenses.

Since justice can be late, why can't I be late for work?

It has always been successful in the matter of failure, so isn't this also a kind of success?

In the popular video "Those who can't kill me might as well kill me directly!" on Bilibili, "Vitamin C Zoo" only took 5 minutes to tell the story of the "disdained life" of the African leopard:

As the only species in the world called leopard, leopard has been trying hard to hunt, and even tried to kill its prey by falling to its death. However, there are bully hyenas in front of it and the sixth cousin is cunning and treacherous behind it. The leopard's life is really difficult. I have to say: "Leopard is emo!"

As of now, the cumulative number of views of this video on Station B has exceeded 6.3 million

"The voice of CCTV, the mouth of Lao Liu." In the eyes of some netizens, the animal commentary videos of "Vitamin C Zoo" are like Zhu Guangquan's guest appearance on CCTV10, and his mental state is simply "cool."

Our parents watched Zhao Zhongxiang’s commentary on “Animal World”, while contemporary young people read the decadent literature “Vitamin C Zoo”.

According to statistics from Xinbang's new Douyin and Xinzhan, in the past 30 days, "Vitamin C Zoo" has gained 2.44 million followers on Douyin and 610,000 followers on Bilibili, with a total increase of 3.05 million followers on the entire network. Since August 2023, "Vitamin C Zoo" has created 59 videos in 8 months. The best video received 5.66 million likes on Douyin, and one of the comments with 680,000 likes reads:

"This is why AI cannot replace humans, because humans are often quite inexplicable."

In order to explore the secret behind the popularity of "Vitamin C Zoo", the editorial department of Xinbang recently had a chat with "Vitamin C Zoo" and also took stock of several similar animal commentary accounts.

1. "Learning from" Zhao Zhongxiang, "Vitamin C Zoo" gained 3.05 million followers in 30 days

“The original Planet Earth movie is great, but this interesting commentary video is even better.”

In the eyes of some netizens, watching "Vitamin C Zoo" is like discovering a small amount of documentary in a large amount of nonsense literature. His videos have a wonderful beauty that mixes lying down, going crazy, being a middle school student, and philosophy, which is particularly in line with the mental state of contemporary young people.

In the video "Owls Are Arrogant", the burrowing owls are described as a group of ambitious "dark and hungry forces" who clamor to occupy the earth while forcibly snatching the groundhog's nest. Faced with doubts from the outside world, the "Vitamin C Zoo" tried to defend this group of "fresh owls": "Apart from the facts, why should we return the holes that we snatched with our own ability?"

This video also gave birth to a famous meme about the "Vitamin C Zoo": "So cute, chicken flavor, and crunchy."

In the video of "Vitamin C Zoo", the animals seem to be carrying a death buff. Some are dead cute, some are dead happy, and some are dead cool. It is simply the animal world version of "Death Note".

For example, in the video "Caribbean Geese", faced with the pursuit and blockade of seals, the Gentoo penguins must use all their efforts to escape the seals' "loving embrace", otherwise they may be given a "so pretty" sentence by the "Vitamin C Zoo".

Under the explanation of "Vitamin C Zoo", the cruelty of the laws of nature also became philosophical. Looking at the penguins desperately fleeing, "Vitamin C Zoo" commented: "Life is like playing chess. If I don't know how to play chess, then I'll just run."

After the penguin escaped, the excited netizens praised: "You must remember, today, you almost caught the great Jack Goose." However, the "Vitamin C Zoo" ruthlessly complained: "Behind every penguin that successfully escaped, there is a seal that failed because of its stupid mouth."

In the eyes of the Vitamin C Zoo, “This world is like making a phone call. Either you hang up first or I hang up first.”

In addition to the shittyness of life and the cruelty of life, in the videos of "Vitamin C Zoo", you can also see the "romance" of the animal world.

In the far Arctic, there lives a group of charming snowy owls. They are very loyal and affectionate. They only fall in love once in their life, but they fall in love again every year.

For this infatuation, the Snowy Owl father goes out every day to "punish evil and eliminate hunger", captures some nameless rats, and feeds his babies - five or six little eaters. Regarding the Snowy Owl father, "Vitamin C Zoo" commented: "It is tiring for a man to support a family, but since I have chosen you, I must love you purely, stick to it and never retreat."

I think the baby snowy owl taking its first steps in the sunset is probably a bright spot in the tired life of its father snowy owl.

Under the exquisite, no, "crazy" commentary of "Vitamin C Zoo", the poor leopard that is always hungry, the shovel-nosed lizard with uterine cold burned, the sand cat that is neither a stupid cat nor a sand cap, the Arctic glutinous rice dumpling seal that is so white that it is almost black...the animals in these documentaries have regained their vigorous vitality.

In response to this, a B-site netizen "火の神神楽OO" who was possessed by a writer left a message: "Eagles fly in the sky, fish swim in the water, all creatures compete for freedom in the frosty sky. I feel sad about the vastness of the earth, and ask who controls the rise and fall." Some netizens commented by quoting "Five-star General MacArthur": "Knowledge always enters my mind in a despicable way."

"Vitamin C Zoo" introduced that he is a graduate student and he does video editing in his spare time. He collects interesting texts such as funny literature and decadent literature on the Internet, combines them with his own original expressions, and finally edits out videos.

"Most of my fans are college students, workers and some middle-aged people. They are generally under a lot of pressure and feel more or less depressed. My videos should touch their hearts a little." According to statistics from Xinbang's Douyin data tool Xindou, male fans account for 60% of the "Vitamin C Zoo" and users aged 24-40 account for 67%.

"Vitamin C Zoo" commented that sand cats are the 57th ethnic group in my country - the sleep-deprived people", and netizens left a message: "I am the 58th ethnic group in China - insufficient balance."

Perhaps for netizens, whether it is the groundhogs fighting on the road, the lines such as "successfully lived to death", or the sudden song "I'm playing in the mud in the Northeast", all make their already beautiful mental state even more exciting.

If "Speed ​​Bump for Boys" is the "electronic sleeping pill" that male users have found for themselves, then the animal commentary videos of "Vitamin C Zoo" complain about something and express something in absurd and funny ways, but in the end they all give people some relaxing time.

2. Raising a million-follower account, "Animal World" was revived in short videos

The "infatuated" young people of today will never allow themselves to have only one "Animal World". According to incomplete statistics from the editorial department of Xinbang, there are at least six animal commentary accounts with millions of followers, similar to "Vitamin C Zoo" on Douyin alone.

"Vitamin C Zoo" revealed that the ancestor of this style of animal commentary videos was "Knowledge Relief Cute Animals", and the new style was created by "Su Yao's Zoo". Eventually, many imitators formed the current animal commentary genre. Under the trend of "Animal World" that has been passed down from generation to generation, we can see some new creators trying animal commentary from time to time recently.

As the founder, "Knowing the Cute Things to De-stress" has published 116 videos, with 4.17 million fans on Bilibili and 800,000 fans on Douyin. Like "Vitamin C Zoo", "Knowing the Cute Things to De-stress" also has many golden sentences:

For the mother, stainless steel.

As long as the mountains remain, there will be no worries about having no children to take care of.

Husband and wife are birds of the same forest; when disaster strikes, they are bitten by a dog.

As long as your thinking doesn't slip, even Yue Lao will call you brother.

So far, the video "Rainforest Story, Suggestion to Hold Your Phone Tightly Before Eating!" released by "Knowing to De-stress Cute Things" has been viewed over 11.12 million times on Bilibili.

"Su Yao's Zoo" looks a bit frivolous. Looking at two polar penguins spinning around and dating, he sighed: "The person who invented love is really a genius, it always makes people dizzy." When a monkey was pooping, he pointed the high-definition camera at it and commented: "Auspicious signs fell from the sky, and the smell of shit came from the east."

In comparison, "Foodie Sees the World" seems a bit flat. If you scan the video titles, they are basically "He is just one divorce away from success", "Nothing is difficult in the world as long as you are willing to give up", "A day full of energy starts with sleep", and the main theme is Buddhism.

"Adai's Animal World" provides personal biographies for animals, such as Anna, a freeloader in the leopard world, and her journey of eating and drinking for free.

Different from traditional animal explanation videos, animal explanation accounts represented by "Vitamin C Zoo" place more emphasis on secondary creation. They usually add text and music based on materials such as animal documentaries, and explain the wonderful stories of the animal world in an anthropomorphic way, while interspersed with some popular memes among contemporary young people.

If we trace the origins of the animal commentary accounts, "Animal World" hosted by Zhao Zhongxiang must be one of the original content prototypes.

Many netizens believe that accounts such as "Vitamin C Zoo" are actually the result of the post-00s taking over "Animal World". To some extent, these accounts are actually the resurrection of "Animal World" in short videos, reinterpreting and popularizing the wonderful stories of nature in a way that is more suitable for contemporary young people.

At present, this type of account has accumulated a relatively fixed audience, and has tried various monetization methods such as window display and advertising. For example, "Vitamin C Zoo" has received advertisements from companies such as Aihuishou, Alipay, and 58.com on Douyin. "Vitamin C Zoo" revealed that if he worked full-time on the account, his income would exceed that of working at a job.

However, unlike vertical accounts such as beauty and automobiles that are closer to business, the commercial monetization of animal commentary accounts may not be ideal.

For example, the "Adai Animal World" with 1.21 million fans tried a product display but only sold 677 items, and the "Wonderful Planet" with 680,000 fans only sold 155 items.

In terms of copyright, most animal commentary accounts use video materials from documentaries such as "Blue Planet". Simple secondary creation may not be a big problem, but if commercial operations are carried out, a considerable number of creators may not be able to obtain the relevant copyrights of the videos.

"Vitamin C Zoo" believes that animal commentary accounts are a bit similar to film and television editing accounts, but the track is smaller and the platform has not yet helped experts purchase copyrights in bulk.

In terms of traffic, the "Vitamin C Zoo" also has a strong sense of worry. "I am now mainly concerned about the direction of Douyin, and I am worried that it will stop providing me with traffic. Many niche tracks on Douyin have been cut off recently, and many bloggers have lost their jobs overnight."

In terms of content, the "Vitamin C Zoo" believes that although different animal commentary accounts are different from each other, the differences are small. In addition, some netizens mentioned that some accounts have fabricated stories and manipulated stories of different animals. The uniqueness and authenticity of the content are issues that animal commentary accounts need to solve.

Comments section for "Adai's Animal World"

Overall, the traffic of the animal commentary account has been initially verified, but many issues such as business, content and sustainability still need to be explored.

3. Taking materials from popular variety shows is becoming the new traffic code

As one of the hit variety shows in the TV era, "Animal World" has long since withdrawn from the center of traffic, but when animal commentary accounts such as "Vitamin C Zoo" remodeled it, it attracted a large number of young people's attention. This once again proves a content rule in the new media industry: some content gameplay that has been verified on old media can also be redone on new media such as short videos and live broadcasts.

The most typical example is live streaming e-commerce. In addition to the changes in media form and interaction methods, live streaming sales, from the way products are introduced to the circulation path, can all be found in TV shopping.

In 2022, divorce lawyer "Lawyer Long Fei" gained 2 million followers in a month by answering netizens' emotional and legal issues through live broadcasts. In essence, the core content of "Lawyer Long Fei" is similar to "Golden Mediation", both of which are bizarre emotional stories that satisfy the audience's curiosity about bloody gossip.

In 2023, the outdoor anchor "Walking Outdoors (Dongfang Abao)" gained 5.71 million followers in one month by answering questions and giving away prizes. In essence, "Walking Outdoors (Dongfang Abao)" and "How to Be a Millionaire" both take advantage of the pursuit and curiosity of windfall in human nature.

Recently, "Kaifeng Wang Po" gained nearly 4 million followers in 10 days by helping young people find a date. Many people believe that "Kaifeng Wang Po" is a more suitable version of "If You Are the One" for young people today.

In addition, the shadows of beauty bloggers and food bloggers can be found in Hunan TV's "I'm a Great Beauty" and CCTV's "Everyday Diet". To some extent, the TV variety shows that were once very popular are being revived in short videos and live broadcasts, becoming the new traffic code.

In fact, compared with old media such as television, short videos and live broadcasts are more changes in content media. The essence of the content has not undergone subversive changes. What is still being tested is the creator's grasp of human nature, understanding of users, and insight into business.

When creators reach a bottleneck, they may be able to find some inspiration for topic selection by looking back at the popular variety shows in the past.

Author: Yun Feiyang, Editor: Xiaoba WeChat Official Account: Xinbang