What do the products that make money on Pinduoduo look like?

The secret to success in e-commerce lies in product selection. If you choose the right products, it will be easy to increase sales. This article starts from user needs to help you discover more product features that can make money on Pinduoduo!

What is the purpose of doing e-commerce? In short, it is to make money. As the saying goes, there are many ways to make money, but have you really made money doing e-commerce? Based on my experience, the odds of making money and losing money doing e-commerce are probably 50-50.

Everyone who does e-commerce wants to make money, but only a few can make money. Why? Lack of skills, insufficient resources, bad luck and other reasons can all lead to your failure to make money in e-commerce. So what should we do if we want to make money in e-commerce?

In fact, experience only accounts for 10% of whether you can make money in e-commerce. The decisive factor is product. If the product is good, even a fool can get a lot of orders. If the product is not good, even Wukong can't save you.

So what kind of products are good products, that is, what do the products that make money on Pinduoduo look like?

1. This product must meet user needs

This sentence is nonsense, but it is the most important. Take shampoo as an example. Users need good quality and safety. If your product focuses on plant additives, it will be far more competitive than high-tech products.

We can’t choose products that make money. To put it bluntly, it’s because we don’t understand user needs. How many e-commerce people can understand products? If you don’t understand, learn as soon as possible. How to learn? Look at competing products and test them.

Competitive products that have been selling well for decades must meet user needs. If you make an identical product at a lower price, it will definitely sell well. Testing is a strategy to take when you don't know how to look at the data of competitive products. My experience is that if the product is good, you can get a lot of links no matter how you make them.

Then, it is feasible for you to make links in batches and put them on the shelves, and then use the feedback data from the through train to test the good products.

Especially for those who work in the supply chain or are agents, you may be dazzled if you have so many products. In that case, make five links for each product and let the system select the products. The products that can make money are the products that can have good data with any link you make. If you make a few more links for such products carefully, you will be close to making money.

Second, this product style must pass the test

People are all appearance-oriented. Why do I use Dabao? The bottle looks simple and affordable. I didn't buy a facial cleanser with better effects. Why? I don't like that kind of packaging. This is a standard product. For non-standard products, the style is even more important.

Users of functional products judge the efficacy of products from the text in the pictures, but your packaging design also affects whether users place an order. People are visual animals. Why do people think that a product is worth only 100 yuan or tens of thousands of yuan after taking a look at it? It is because of the packaging. How much can a product sell for? Packaging plays a big role.

Therefore, choosing profitable products is also choosing styles. Let’s put it this way, there are absolutely no ugly products at the top of the list of different categories. When choosing products, don’t choose those with strange shapes, thinking that they have personality. In fact, the public’s aesthetic taste is the prerequisite for a hit.

So what kind of style is qualified? Do you want to know the standard? It's useless to think about it, there is no standard.

How I judge is that I open the Pinduoduo sales list every day and remember the appearance of the top 20 products. If I can't remember them in one day, try two days. If I can't remember them in two days, try two months. After I remember them, I can choose products according to the styles of the products on the list. I will never go wrong.

3. This product is best made by fewer people

When is a product most profitable? When you are the exclusive distributor. If I were the exclusive distributor of Black Myth Wukong, would I be making a fortune? Of course, this is impossible, but in e-commerce, it is possible. It tests your vision.

I previously sold a mobile phone holder, a brand new product, for 29.9 yuan. I actually received orders without even driving the car, making half the profit. Later, the price of this product was reduced to less than 10 yuan, so I stopped doing it.

When the price of this product is less than 10 yuan, I still have no profit. The number of orders is gone, but I made a lot of money before. Why can't I make money now for the same product? Because there were not many people doing it before, and because the product was good and the conversion rate was high, the orders were very fast. Once more people do it, the price starts to increase, then what can I do?

So do you understand? To make money on Pinduoduo, you need to be one step ahead of others. The early ones will get the meat and the late ones will get the soup. In fact, you also need to link more and find more products. Before you have the ability to distinguish good products from bad ones, you can make up for your shortcomings by being diligent and linking more.

4. The quality of this product should be good

I have made a lot of links, and I have worked on both good and bad products. My experience is that if you want your product to make money, the quality must be up to standard, that is, the DSR must be normal. For products with low DSR, the amount of loss in the early stage will be the same as the loss in the later stage, and it is impossible to make it back because it cannot be promoted at all.

When we create new links, we may incur a small loss or even lose money. We want to gain weight first and then make money later. The most worrying thing is that this link will not survive in the later period, that is, the quality is not good and the promotion is limited, the score is too low and it cannot be included in the activities, etc.

Only with excellent quality can you make money in the long run. Before promoting a product, we may not be sure about the quality of the product. In that case, don’t add DSR. Let it run on its own. After getting a dozen or twenty reviews, you will know whether this product is worth playing with.

I made a product that could generate natural orders without losing money. The number of orders increased rapidly. As soon as DSR 3.5 came out, I directly removed the link. What's the use of having so many orders? They are all temporary. Without DSR, my happiness is gone too.

5. This product either has a large market or high profits

Back to the original dream: making money. Such a product must have enough market or profit to support it. You can have fewer orders and make 100 yuan per order, and 100 orders a day will also make 10,000 yuan. You can have less profit and make 2 yuan per order, but you must have at least several thousand orders a day, otherwise there is no fun.

Why would you make a product with a small market and little profit? So, when we choose products, if we choose products with a large market space, we must have a cost advantage, otherwise you will not make money.

If you insist on charging high prices, you must have a strong design and operations team. There is no other way to make money.

VI. Final

I have run so many stores, some of which are profitable and some are unprofitable. Anyway, the profitable products will always make money, and the unprofitable products will never make money no matter what you do. What do they look like? They are what I mentioned above.