If you want to make money in your private domain, just post more on your Moments!

WeChat Moments is a great promotional platform for private domains, so how do we manage Moments?

To make money, you have to post on WeChat Moments.

Although many people complain that there is less interesting content and more advertisements in the Moments now, I don’t want to watch it anymore.

But from the perspective of merchants, bloggers, group leaders, etc., you must never think this way.

1. Many users, few restrictions

According to data from WeChat Moments advertising, Moments has 1.2 billion monthly active users and 750 million daily active users, making it the content platform with the highest daily active users known in China.

Compared to content platforms like TikTok, Xiaohongshu, and Zhihu, which often block or ban you for suspected advertising and marketing, there are the fewest restrictions on advertising in your own circle of friends.

2. Let users know what you do

If you want to make money, you still have to post on WeChat Moments. If you don’t, your potential customers won’t know what you are doing.

As a salesperson, never act noble.

People who pretend to be noble and are unwilling to advertise generally cannot make money.

3. Grab the user’s attention

Many people don’t understand why they should post on WeChat Moments?

The direct purpose of posting on Moments is to grab the user's attention.

If you don’t post, someone else will, and the user’s attention will be taken away by someone else.

Always remember! Attention is the power of sales!

4. Moments are for marketing

Private domain is one of our most important transaction channels and also the most effective private domain transaction channel at present.

Other platforms such as Douyin, Kuaishou, and Taobao are all public domain marketing platforms.

To be honest, if you don’t plan to do private domain marketing, there is no need for you to add friends.

5. Give users a chance

We just said that the purpose of posting on Moments is to attract users' attention, and attracting users' attention is to increase the chances of meeting users.

• Increase users' impression of us through a stable frequency of appearance.
• Through our content exposure, users can learn about our products, services, cases, etc.

This is just like when we open a store offline. If you open it for a while and close it for a while, or even close it for ten days or half a month, do you think users will still dare to buy things from you? Or do you think users still know what you sell?

Not only do you not give users the opportunity to get to know you, you also don’t give them the opportunity to create word of mouth.

The word-of-mouth in the private domain comes from user referrals.

6. The Moments are folded

The folding of the Moments is indeed a devastating blow to many businesses that mainly rely on hard advertising.

As long as it is discovered after official inspection that you have been publishing marketing advertisements for a long time, or if the text or pictures you publish hit the official content risk control model, your content will be folded.

For example, if you advertise how much money you have made, hurry up and grab it, the quantity is limited, you need to become an agent, make sales calls, guide people to scan codes, share the profits, introduce the specific effects, show off the profits, etc., then it is inevitable that it will be folded.

Many people use some anti-folding applets and apps. I think these are temporary and are not essential means of avoidance.

The most effective way to circumvent this is in the content you post.

However, many people simply don’t post it just because it is folded. This is a big mistake!

Because WeChat does not fold all the content you post.

7. Moments push

Many people often ask me, why can’t I see your circle of friends, have you blocked me?

I suggested that he open my Moments directly instead of refreshing it in the Moments square.

First, if you don’t interact with a certain WeChat friend in Moments for a long time, even if you see the content he posts, you won’t like or reply.

Then the system will assume that you are not interested in his content, and your relationship is average, so it will not recommend it.

Secondly, if you don’t post to Moments for a long time, and only post once in a while, it will be difficult for users to see it and you will get almost no exposure.

Just like when we post on TikTok, if an account that hasn’t posted any short videos for half a year or a year suddenly posts one, it won’t have much traffic.

Third, even if you update your content every day, the system will recommend it to a small group of people instead of letting all of your 800 or 1,000 friends see it at once.

So when you are browsing your Moments, you can see more information recommendations from your friends.

8. Number of Friends Circles

Some people's content does not have any marketing nature, and the information they publish is very formal.

But I really like posting to Moments, 5 or 8 posts a day, and not all the content is presented at once.

Some people may see 3 of your posts in a day, while others may see 5.

So everyone, the number of posts on WeChat Moments should also be controlled. Some people post 10 or even 20 posts a day, which is wishful thinking and a waste of time.

Because unlike Tik Tok, you can use short videos for streaming.

9. Interactive recommendations in Moments

If you haven't been in touch with a friend for a long time, the system will still give you a chance to get exposed again.

• The system will reactivate your account every one to three months and present your latest content to users.
• If a user actively clicks on your avatar to view your circle of friends, then you will have the opportunity to see the content he posts soon.
• The system recommends to you a piece of content recently posted by a friend. If you interact with him again, the frequency of recommendation of his subsequent content will also increase.

So, the current circle of friends is not like before, where everything would be displayed just by swiping the screen frantically. Now, algorithm recommendations have been added, and it has become a miniature content plaza.

10. The personality of your circle of friends is very important

If you want to make deals in the circle of friends, in addition to exposure, the core is still personal image.

What impression do you give to users? Are you professional in a certain field? Are you trustworthy?

The circle of friends is still one of the transaction channels with high conversion, high customer orders and high repeat purchases, so I hope you will still manage your circle of friends well.

Author: Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"