How to learn how to sell cross-border e-commerce products? What are the skills?

You can actually open a store on a cross-border e-commerce platform. If you think that opening a store requires too much financial resources and energy, you can choose to find a job in this industry. How to learn how to do cross-border e-commerce sales?

How to learn cross-border e-commerce sales?

1. Choose your product

Choosing products is an important step in cross-border e-commerce sales, which involves the type, quality, price, etc. of the product. You need to choose a popular product, and you can research through platforms such as Taobao and Amazon to find some products that have market demand.

The quality of the product is very important. You need to buy high-quality products because poor-quality products will cause great damage to your reputation. Once your reputation is damaged, it will be difficult to recover. At the same time, you also need to understand the prices in the overseas market in order to stay competitive in the fiercely competitive market.

You need to understand how to import and sell your products, which may involve tariffs, shipping, and payment issues. You need to choose a trustworthy logistics company and work with them to establish a partnership to transport goods safely and quickly between different countries.

2. Build your own brand

In cross-border e-commerce, it is very important to build your own brand. Branding distinguishes users from other competitors and allows you to build trust and credibility in the minds of customers. To build your own brand, you need to consider the following points:

First, you need to create a unique and professional brand identity, such as a mark, a trademark, or a logo. It needs to attract customers and build brand recognition among them.

You need to maintain consistency across your website, products, promotional materials, etc. Your customers will be able to recognize your brand no matter where your products, services, or brand is displayed.

In addition, you also need a marketing strategy to promote your brand. You can carry out online marketing activities through social platforms, blogs, Weibo, foum, etc. to increase brand awareness and credibility.

3. Understand the trends and rules of overseas markets

Successful cross-border e-commerce requires understanding the trends and patterns of overseas markets. This involves market research and analysis. You need to understand the demographics, cultural background, consumer habits, etc. of the target market. You also need to understand the norms and laws and regulations of each market. The requirements for selling products on overseas e-commerce platforms may be different from those on domestic platforms. Therefore, before you enter the market, you need to investigate and analyze the market from all aspects.

In addition, it is also very important to understand the trends in overseas markets. You can check the messages and reviews on overseas e-commerce websites to understand customer reviews and feedback. You can also understand the sales situation, price trends and competition in various markets to maintain a competitive advantage in the market.

In summary, it requires skills and patience to understand the trends and patterns of overseas markets through extensive market research and analysis, so as to expand the scope of your sales and development.

4. Run your own store

Store operation is a key link in cross-border e-commerce. To successfully operate your store, you need to consider the following points:

You need to pay attention to your store ranking and improve your store's ranking in search engines by using SEO techniques. You can use keywords, titles, etc. to optimize your store to attract more website visitors.

You need to provide excellent service to your customers. You are always available to answer their questions, handle any returns or disputes, and provide customers with the information they need.

You will need to promote your store yourself. You can use a variety of online and offline marketing strategies, such as email, discount promotions, and advertising.

If you want to do sales in cross-border e-commerce, then this profession is called account manager. Account managers of cross-border e-commerce platforms need to discover merchants, and all performance is related to your investment promotion ability.

Recommended reading:

What are Amazon's VAT-free areas in Europe? What is the use of VAT number?

What is the VAT activation process for Amazon UK? How much is the registration fee?

How much VAT tax is deducted by Amazon UK? How is VAT tax calculated?