Analysis of the hot articles in Xiaohongshu in October

What are the hot articles on Xiaohongshu in October? Let’s see what we can learn from them~

There are three things to do in Xiaohongshu's operation: attracting new users, promoting activation, and conversion. Let's first talk about how to attract new users. In addition to mastering the writing skills of popular articles, "empathy" is the highest level of Xiaohongshu's operation. We all say that a popular note either has "emotional value" or "usage value."

Xiaohongshu's operations can accurately attract new users by tapping into precise users, and can be more accurate in increasing the account's fan growth rate, maintaining old fans, and improving product conversion rates, thereby achieving effective reach through effective popular articles.

Today we have analyzed 16 popular articles from 8 tracks. We will look at how they created the popular articles in detail. We hope that these detailed analysis can help all Xiaohongshu operators.

1. Xiaohongshu Hot Articles in the Beauty Category

Case 1: Identify popular makeup tips on the Internet! They actually work!

(Note data: 10,000+ likes, 10,000+ favorites, 100+ comments)

The title of Xiaohongshu's popular article: The title adopts the title formula of event + emotional word + question. The word "identification" can show the evaluation content. The results are left to the users to see themselves instead of being given directly. It guides users to see which makeup skills can be learned and applied, and effectively promotes the video completion rate.

Xiaohongshu's hot article cover: The cover shows lip augmentation with a bottle cap, which seems to be an outrageous method. What is the result? It attracts users' curiosity.

Hot content on Xiaohongshu: The content introduces various makeup tips, including tips on how to put on colored contact lenses, eyeliner tips, and lip plumping tips. Some of the techniques seem outrageous, but after being demonstrated by the blogger, they seem somewhat reliable.

Hot comments on Xiaohongshu articles: Netizens in the comment area have expressed their approval of the blogger's evaluation skills. Nothing is more convincing than personal testing. Copying homework: Skills that are popular on the Internet have their own traffic. The process of verifying the skills through notes like evaluations can allow more people to see the results more intuitively. People will accept both good and bad results, and it is also easier to arouse user interaction.

Case 2: If you still can’t tell the skin color, come in and we’ll give you the answer in 10 seconds

(Note data: 10w+ likes, 1w+ favorites, 1k+ comments)

The title of the popular article on Xiaohongshu: The title uses the formula of segmented population + numbers to tell everyone how to distinguish skin colors, and explains the speed of the method in 10 seconds.

The cover of the popular article on Xiaohongshu: The cold white skin of the blogger on the cover itself attracts the user's attention. Secondly, the title is written on the cover, which directly guides the users to click in and watch.

Hot article on Xiaohongshu: The blogger uses the simplest daily method to share with everyone how to detect their skin color, so that everyone can directly identify their own skin color. At the end of the article, some dressing and color matching skills are also shared for everyone to choose.

Xiaohongshu hot article comments: The user participation in the comment area is still relatively high. The scene of crowd differentiation is formed directly in the comment area. Copy homework: Use simple techniques to increase user participation, so that users can participate, thereby increasing the flow of notes and easily attracting fans' stickiness.

2. Xiaohongshu Hot Articles in the Beauty and Personal Care Category

Case 3: How come your teeth are so white! Just three steps to get your teeth white so fast!

(Note data: 10,000+ likes, 10,000+ favorites, 100+ comments)

The title of the popular article on Xiaohongshu: The title uses an exclamatory technique to echo the simplicity and effectiveness of the teeth whitening method shared by the blogger.

The cover of a popular article on Xiaohongshu: The cover uses contrast, and the blogger’s teeth are as white as white paper, which inevitably makes users curious about how the blogger actually takes care of his teeth.

Hot article on Xiaohongshu: The blogger uses common items in daily life to do teeth care, and soda and salt are common in teeth care. The blogger's personal experience and effective sharing have given everyone a new understanding of teeth care.

Comments on popular articles on Xiaohongshu: Everyone has their own opinions on the methods shared by bloggers, which indirectly improves the interactivity of the notes. Secondly, some friends are tagged to come and take a look, which instantly increases the popularity of the notes.

Copy homework: Users still prefer results that are visible to the naked eye, which is more intuitive. Secondly, as long as you explain the process of how such results are achieved and grasp the needs of users, the popularity of the notes will still be good.

Case 4: Low-cost hair volume management! Can you increase your hair volume with just a few dozen dollars?

(Note data: 10,000+ likes, 10,000+ favorites, 100+ comments)

The title of the popular article on Xiaohongshu: The title determines the demand and then introduces the cost, which directly attracts the public psychology.

The cover of a popular article on Xiaohongshu: The cover uses a few dozen dollars to introduce the high cost-effectiveness of hair volume management, which spontaneously attracts people in need to click in to watch.

Hot article content on Xiaohongshu: When introducing the content, the blogger still very practically introduced the down-to-earth method of internal and external care. The principle is good, which makes the subsequent grass-planting more convincing and easier to accept.

Comments on the popular article on Xiaohongshu: The blogger has users reporting on the effectiveness of the product, which further reflects the authenticity of the blogger’s recommendation, and everyone said they were impressed.

Copy homework: Demand is far greater than everything. As long as you grasp the demand, you will grasp the consumer's psychology. If you share yourself as a consumer, it will be easy to see many consumers' concerns. The blogger has truly achieved the above points, so the grass planting is still very successful.

3. Xiaohongshu Hot Articles on Fashion and Dressing

Case 5: I bought a skirt for 280 yuan and searched it online

(Note data: 1w+ Favorites 1w+ Comments 1k+)

The title of the popular article on Xiaohongshu: The high price in the title creates a sense of contrast in the results, which easily arouses everyone's curiosity about how much extra money the blogger spent.

Cover of a popular article on Xiaohongshu: The label on the cover can reflect the quality of the product, so how big is the price difference between products of the same quality?

Hot article on Xiaohongshu: The blogger bought a skirt for 280 yuan at a price that was half the price online, which makes people feel like their wallets are crying during the Mid-Autumn Festival.

Comments on popular articles on Xiaohongshu: The comment section is often the most interesting part. Users in the comment section share a lot of original manufacturers who differentiate between products and tell everyone how to buy clothes of the same origin. It is a treasure trove.

Copy homework: Use contrast psychology to resonate with users, so that users can achieve preferential treatment through some tips shared by bloggers. The goal is to solve users' needs. Who doesn't love content that brings benefits to the majority of users?

Case 6: A slimming skirt for a pear-shaped figure! Basic and versatile, it goes with everyone

(Note data: 1.23w Favorites 6202 Comments 130)

The title of the popular article on Xiaohongshu: The title distinguishes between groups of people and pain points. "Pear-shaped body" refers to the group of people, and "covering the bag and making it look thinner" is the dressing effect. The numbers added indicate the diverse dressing options, which prompts users to click in to watch spontaneously.

The cover of the popular article on Xiaohongshu: The cover clearly points out the season and cost-effectiveness, which makes many people with pear-shaped and non-pear-shaped bodies attracted by the cover.

Hot content on Xiaohongshu: content bloggers showcase themselves, which allows many users to not only refer to the blogger’s outfits, but also directly promote the products.

Comments on a popular article on Xiaohongshu: In the comment section, a user directly asked for the outfit link, indicating that the blogger's outfit effects are still very objective. Everyone can predict the effect on themselves by looking at the outfit effects shown by the blogger and then make decisions on product choices.

Copy homework: The most direct way to display outfits is to show the effects of wearing them. By showing the diversity of outfits, users can also make various choices. This requires using the blogger's shooting skills to achieve a beautiful visual experience for users to make choices.

4. Xiaohongshu Hot Articles Food Category

Case 7: Milk tea lovers fall in love with convenience store drinks, and homemade Starbucks drinks are now available!

(Note data: 420,500 likes, 382,000 favorites, 1,563 comments)

The title of the popular article on Xiaohongshu: The title targets milk tea lovers, and it seems incredible that they can make their own Starbucks drinks in convenience stores.

The cover of a popular article on Xiaohongshu: The cover shows the blogger mixing a drink, and the flowery words "Homemade 44R" and the same taste make people want to see how the blogger makes it.

Hot article on Xiaohongshu: The blogger uses examples to illustrate how common drinks in convenience stores can be used to make mixed drinks in milk tea shops. These are all common drinks in daily life, which makes people want to try them after seeing them.

Comments on the popular article on Xiaohongshu: In the comment section, everyone thinks that the cost of homemade milk tea is slightly more expensive than buying it directly from the milk tea shop, but some viewers have different values. It should be said that the matching method shared by the blogger is still worthy of reference.

Copy homework: The blogger used the simplest and most no-nonsense expressions to present the content of the notes, which is obviously easy to understand, so the note data is still very objective.

Case 8: An uncle who ate free meals for more than ten years became the God of Wealth in the snack street

(Note data: 56.1w likes, 48w favorites, 3652 comments)

The title of a popular article on Xiaohongshu: The blogger linked "free dining" and "God of Wealth" together, which inevitably aroused users' curiosity about the events that happened in between.

The cover of the popular article on Xiaohongshu: It was clearly a "free meal" but it became the "darling" of the snack street. The festive feeling of the cover is somewhat similar to that of the God of Wealth.

Hot article on Xiaohongshu: The content shares interesting events brought to everyone by a special person in the snack street. Everyone uses their kindness to provide food for this special person. At the same time, this special person also brings traffic to the snack street because of his simplicity and honesty.

Comments on the popular article on Xiaohongshu: The blogger carefully told everyone in the top comment that, in fact, the so-called "free meal" was paid by the family members. I couldn't help but give a thumbs up to the family members. Everyone said that society should give more tolerance and help to this kind of people.

Copy homework: Social phenomena are what the public pays the most attention to. Helping events like this are more likely to resonate with users and thus gain their recognition.

5. Xiaohongshu Hot Articles: Mother and Baby Care

Case 9: The mother educates her son who is always late by delaying the call

(Note data: 6180 likes, 3079 favorites, 7463 comments)

The title of the popular article on Xiaohongshu: From the title, we can tell that this is an educational supplementary note. Changing a habit is not easy, and I can’t help but see if the blogger’s method is effective.

The cover of the popular article on Xiaohongshu: The child on the cover is crying very sadly with his mouth wide open, which aroused everyone's curiosity about the process.

Hot article on Xiaohongshu: The content shares that the child is often late, so the mother uses the method of picking up the child as late as the time he is late to change the child's habit of being late. Whether it should be said or not, the effect is still very effective. The process gives people a comfortable and pleasant feeling.

Comments on the popular article on Xiaohongshu: The comment section was full of joy, with many parents expressing that they resonated with the blogger, and that using children's methods to educate children is really effective.

Copy homework: Using sharing of daily life to achieve educational purposes is very common in most lives. What everyone generates is nothing more than a resonance, so when sharing such notes, you should grasp the points that can be adopted by everyone and start sharing, which will be liked by more audiences.

Case 10: How do you want to live when peace comes? By then I will have died in the war.

(Note data: 6428 likes, 1433 favorites, 2221 comments)

Xiaohongshu's popular article title: The recent war in Palestine has become a hot topic, and the title has aroused users' sympathy for Palestinian children.

The cover of the popular article on Xiaohongshu: The scene of the child on the cover wearing dirty clothes and wiping tears is heartbreaking.

The content of the popular article on Xiaohongshu: The content shows the most innocent people and children in this war. Every child who was injured and died in the war appears innocent, denouncing the cruelty of war.

Comments on a popular article on Xiaohongshu: In the comment section, everyone expressed their sympathy for the Palestinian people and their admiration for the strength of their own country, which aroused everyone's empathy.

Copy homework: Sympathy will become more and more intense with the rhythm of the Internet. When comparing one's own life scenes with children in war, the scenes are still very vivid, which arouses the user's sympathy.

6. Xiaohongshu Hot Articles on Travel and Tourism

Case 11: Found a way to control NPCs in Chongqing Happy Valley

(Note data: 108,100 likes, 26,100 favorites, 2,202 comments)

The title of the popular article on Xiaohongshu: The title points out the location, and then uses the festive atmosphere to arouse users' associations with the process, prompting users to click in to watch.

Hot article on Xiaohongshu: A content sharing blogger uses specific items in scenic spots to attract NPCs and prevent them from approaching. The process makes people feel comfortable, but the NPCs are under his control.

Comments on a popular article on Xiaohongshu: The audience in the comment section has begun to worry about the NPC. It is a happy scene. Some viewers even tagged their friends to come and see. This has brought a certain amount of heat and traffic to the scenic spot's grass-planting and note traffic.

Comments on the popular article on Xiaohongshu: Grasping the atmosphere of "Halloween" and developing content based on the atmosphere of one of the current hot festivals can easily lead to different traffic effects.

Copy homework: Take advantage of the holiday hotspot to stimulate young people's psychology of Halloween, and the "way of controlling NPCs" arouses the curiosity of friends who want to go and play. The content of the popular article must contain emotional value, and the user's emotional changes depend on your topic and content.

Case 12: A little boy explains cultural relics to tourists at the museum

(Note data: 37,600 likes, 4,945 favorites, 1,326 comments)

The title of the popular article on Xiaohongshu: The title explains the incident. A little boy was explaining cultural relics in a museum. This knowledge gap allows the audience to confidently imagine the process and makes users want to click in to watch.

The cover of the popular article on Xiaohongshu: The cover is indeed a picture of a little boy explaining something in a very professional manner. The additional content directly increases the user's curiosity, making them want to see how the little boy explains it.

Xiaohongshu's popular article content: The content shared was about a boy spontaneously explaining cultural relics in a museum, which attracted everyone to stop and watch. Without a doubt, the child's tone and expectations were in sync with the history teacher's class, which aroused everyone's praise.

Comments on a popular article on Xiaohongshu: Everyone in the comment section feels that they are being outdone by many children nowadays. Some even joked that they were born with a teacher's certificate, showing that society is constantly catching up.

Copy homework: The notes aroused public interest by sharing a scene explained by a little boy, and also caused many young people to reflect on themselves. Many times, they were caught up by many children and couldn't help but say that they should continue to work hard and cheer up. This reflects the phenomenon of social progress and resonates with users.

7. Hot Articles on Xiaohongshu: Home Furnishings and Home Improvement

Case 13: Everything can be a sofa - Grape lazy sofa

(Note data: 40w+ likes, 1w+ favorites, 1w+ comments)

The title of the popular article on Xiaohongshu: Everything shows that the blogger often does this type of thing, and the association between grapes and sofas gives users a lot of room for imagination.

The cover of the popular article on Xiaohongshu: The cover is labeled "Lazy Grapes Spread on the Sofa", and combined with the appearance of the cover after it is made, it is inevitable that many people who love to do things with their hands will itch to click in and take a look.

Hot article on Xiaohongshu: The blogger suddenly had the idea of ​​making a grape sofa while eating grapes, and then he started to prepare materials and make it. The whole process can't help but marvel at the blogger's hands-on ability, and the addition of advertisements in the middle does not seem particularly abrupt.

Comments on the popular article on Xiaohongshu: The comments section is full of praise for the blogger's dexterity, but the unanimous direction is to transfer this great invention to the Internet for direct sale. It can be seen that the blogger's finished product is still very attractive to everyone. The problem is that the majority of the audience's hands-on ability is really not very strong.

Copy homework: Use some beautiful things to attract the user's first curiosity. It seems simple but it is not easy to do. Navigator can grasp the user's early psychology and make them watch the video. The complex psychology of wanting and not knowing how to do it can easily arouse user interaction and increase the interaction rate of notes.

Case 14: Textbook-like decoration, 50 square meters feels like 100 square meters

(Note data: 10w+ likes, 1w+ favorites, 1k+ comments)

The title of the popular article on Xiaohongshu: The title describes the decoration tutorials and suggestions shared in the notes, directly defining the needs of the group, allowing people with needs to make choices and refer to the suggestions directly.

The cover of the popular article on Xiaohongshu: Living in a 50-square-meter house makes it feel like living in a 100-square-meter house, which makes the visual space larger. Regardless of whether the house is that big or not, it also provides a reference suggestion for many people who rent or decorate their houses.

Hot content on Xiaohongshu: The blogger first shared the scene effect in the early stage of the note to catch the user's attention, and then shared the decoration features and furniture items, which is enough to provide many users with a lot of direct reference suggestions.

Comments on the popular article on Xiaohongshu: Many users in the comment section tagged their friends to come and watch. There is some controversy about Beijing’s housing prices and the allocation of school district housing. In fact, what the blogger wants to share is his own decoration style and give everyone some reference suggestions.

Copy homework: Decoration has always been a popular category. Many people summarize various decoration styles into their favorite decoration styles. Showing your own home decoration is a way of sharing and planting grass. It is for everyone to refer to and choose freely.

8. Xiaohongshu Hot Articles: Cute Pets

Case 13: The dog got food stuck in his throat and the owner used the Heimlich maneuver

(Note data: 20w+ likes, 1w+ favorites, 1w+ comments)

The title of the popular article on Xiaohongshu: Sharing content as if the dog were a human being, and using human first aid methods to help the dog, makes people want to see how the process works.

The cover of the popular article on Xiaohongshu: The dog’s aggrieved expression on the cover makes people feel pity for it, and how the owner used the Heimlich method to help the dog arouses users’ curiosity.

The hot article on Xiaohongshu: The content shares the process of a dog choking on food and the blogger using first aid methods to perform first aid. In the end, it was successful. The process was both heartbreaking and funny.

Comments on the popular article on Xiaohongshu: The comment section is full of the dogs’ voices, as if the dogs themselves are speaking in the comment section, and the user interactivity is very high.

Copy homework: Using humorous dog first aid methods to share first aid knowledge with everyone is the most direct experience sharing, so the number of likes and collections of the notes is still very impressive.

Case 14: A mother recorded a video of a chick hatching

(Note data: 10,000+ likes, 10,000+ favorites, 1,000+ comments)

The title of the popular article on Xiaohongshu: The title points out that the content is a note recording the birth of life. The birth of new life is inherently curious, so users spontaneously click in to watch.

Cover of a popular article on Xiaohongshu: The cover shows the blogger hatching an egg into a chick, which is a very meaningful thing in itself.

Hot article on Xiaohongshu: The content shares a meaningful scene in which the blogger leads the children to witness chicks breaking out of their shells. It is a very meaningful thing to make people empathize with others.

Comments on the popular article on Xiaohongshu: Everyone in the comment section was amused by the action of the chick pecking at the shell when it broke out of the shell, but when facing the birth of new life, they still felt the wonder of life.

Copy homework: The blogger uses the events of Xiaopo Ke to express the relationship between the child and the mother, and to educate the child on his growth. This also directly gives some parents some meaningful reference suggestions.

IX. Conclusion

The factors that create Xiaohongshu's hits are actually the same. In addition to reading a set of hot articles from peers every day, Xiaohongshu operators also need to browse cross-border hot articles for reference. When a track is too homogeneous, the brand can easily be overwhelmed by a large amount of similar content. Through cross-border learning, you can get more inspiration and thinking methods from different fields, so as to create unique content and make your content more recognizable. I hope the above analysis of hot articles can be helpful to all Xiaohongshu operators.

Author: Zhuang Jun, WeChat public account: Zhuang Jun