5 copywriting tips to increase product sales 10 times!

This article introduces five practical copywriting techniques designed to help increase product sales, by building trust, authenticity, reducing the cost of understanding, increasing drama and targeting, making your marketing copy more attractive. Reading this article, you will get valuable strategies to increase sales conversion rates, I hope it will be helpful to you.

Trust me, you can easily increase your sales tenfold! And the premise is very simple: just master these 5 copywriting tips!

1. Build trust with users

If you were the owner of a noodle shop, what kind of copy would you write for your shop? Maybe you would write:

The noodles are delicious, the soup is tasty, and there is plenty of beef.

But there are so many restaurants on the street. Those selling buns say the fillings are big, those selling mutton soup say the ingredients are plenty, and those selling ramen say the soup is old enough.

All bosses use this method. Why would consumers go to your store instead of other people's stores? Consumers make decisions in an instant. If you can't attract them within 3 seconds, they will turn around and leave.

In addition, why should consumers believe that your product is more delicious? For consumers, they need you to provide more powerful evidence.

Your copy can be changed to: 30-year-old store has 50,000 repeat customers.

Everyone hopes that their choice is wise, and the old stores have been proven by time. The numbers can tell consumers intuitively: it is the right choice!

Just like the classic saying of Xiangpiaopiao: "More than 300 million cups are sold in a year, enough to circle the earth." Consumers will only think, "Great, so many people have tried it, it's probably not wrong."

2. Make the selling point more real

For example, if you want to say that a power bank charges quickly, the copywriting should be: Super fast charging, full at the speed of light.

But in the eyes of consumers, the more you praise your product, the more it sounds like exaggeration, it loses its authenticity, and the selling point becomes a questionable point.

Therefore, the copywriting might as well be more restrained: 50% charge in 20 minutes , and fully charged in the time it takes to eat a meal.

The best copywriting is often not about brilliant words, but about precise facts.

3. Reduce the cost of understanding

For example, for a pair of running shoes, you might write: Flyknit technology makes the shoe more breathable and the EVA high-elastic sole.

You thought these technological terms could reflect the value of the product, but selling points that consumers cannot understand are ineffective copywriting.

You should write: The upper 3000+ mesh is more breathable. When thrown on the ground, it rebounds 0.5 meters.

When Steve Jobs first launched the Apple iPod, he shocked consumers with just one sentence: put 1,000 songs in your pocket.

There was no mention of functions, sound quality, or memory at all, because no one cares about the product, they only care about its value.

4. Make the selling point more dramatic

If I tell you: How to double your sales? I might as well tell you: 5 copywriting skills to increase your sales 10 times.

Less effort, more reward. Used in products, it is like: 5 minutes of charging, 2 hours of talk time. One cow only serves 6 customers.

It's like putting your two hands into cold water and hot water respectively, and then putting them in water at room temperature at the same time. One hand will feel hot and the other will feel cold.

Contrast can make big things appear bigger and small things appear smaller.

After reading this, have you discovered that in people’s underlying cognition, the associations that numbers bring are: science, formulas, financial statements, and market research.

They have one thing in common: they do not convey opinions, but only facts. That is, I am helping you make decisions, not making decisions for you.

5. Make selling points more targeted

For example, if you want to highlight the selling point of a dress that makes you look taller, you might write: Buy it and become a tall girl.

The selling point is very direct, but consumers cannot feel it.

You can write like this: How can girls under 160cm taller become taller?

Author: Huang He; WeChat public account: Studious Huang He