No account blocking, no software needed! The secret of passive traffic diversion from the entire network, 200+ accurate customers a day!

In order to obtain accurate potential users online, how can we do a good job of attracting traffic? Among them, how can we do a good job of "passive traffic"? In this article, the author summarizes several steps to do a good job of passive traffic and breaks it down in detail. Let's take a look.

From the underlying logic of traffic generation, no matter what business you are doing, the methods of acquiring accurate potential users online are nothing more than active traffic generation and passive traffic generation . Why?

Active traffic generation: first find out what kind of users have needs and where they are! Then take the initiative to reach these users with "content" to generate interest or demand for our products, and then let some users contact us actively.

For example, one of the common methods of intercepting traffic on the market, taking entrepreneurial fans as an example, is to first find entrepreneurial bloggers, and actively send "content" to users in the blogger's community or comment area to attract users who are interested in your "content" and generate inquiries.

Passive traffic diversion: It is to identify the search needs of precise users and make arrangements in advance on the user's search path, so that when the user searches for a certain keyword, our information is ranked at the top of the search results. Then when the user clicks on our search results, the user will take the initiative to contact us.

Taking entrepreneurial fans as an example, if a user with entrepreneurial needs wants to do a self-media project, then he will search for "how to do a self-media project" on some platforms. If we arrange the search results in advance, we can accurately guide a group of people who want to do a self-media project.

The biggest difference between active traffic generation and passive traffic generation is that passive traffic generation has a higher conversion rate! Because passive traffic users first have clear needs before they conduct targeted searches, and their intentions are stronger! Active searches, on the other hand, mean that we actively contact users. Even if users are interested in our products and have inquiries, there will be some trust issues between us and users because we actively contact them!

Here comes the point: How to do passive drainage? As shown below:

Don’t understand? Don’t worry, we will break it down step by step in detail!

1. Clarify the search keywords

As mentioned above, the core of passive traffic generation is to plan ahead on the user's search path. It is very important to understand what keywords users will search for! Here, we need to first understand what keywords are? Keywords are divided into core keywords and long-tail keywords. Take the "Video Editing Training" project as an example:

Core keywords: video editing training; so-called core keywords are determined based on product attributes or names. These keywords have a high search volume, but the searchers may not necessarily come to participate in the training. They may be peers searching for keywords for research, or users may search on a whim. Of course, because of the large search volume of these keywords, there are many competitors ranking for these keywords. For us to attract traffic, we may not be able to achieve 100% of the display results of the top three for this keyword!

Long-tail keywords: How much does video editing training cost? Which video editing training is the best? What do I need to learn to edit? Is video editing difficult to learn? Video editing techniques that can be learned in one go, etc. These are long-tail keywords, which are composed of "core keywords + keywords". Long-tail keywords represent the user's clear intention. If the user is not eager to learn video editing training, he or she will not search for "How much? Where to learn?" etc. However, there are many such long-tail keywords. Each user has different Internet habits, and the long-tail keywords they search for are also varied. In addition, the competition for long-tail keywords is low, and it is easier to rank long-tail keywords!

Therefore, we should collect the long-tail words that users may search for. How can we accurately collect the long-tail keywords that users may search for? Simple!

Method 1: Use the platform’s drop-down box recommendation and related recommendation functions

If you want to plan the long-tail keyword ranking of Douyin, just enter "core keywords" in the search box, and a drop-down box will appear in the search box. Other long-tail words will be recommended in the drop-down box.

Method 2: Use third-party tools to obtain

There are many keyword tools on the Internet. Find one, enter "core keywords", and press Enter!

Note: All major platforms have websites for keyword search volume queries, such as: Baidu Index of Baidu, Douyin’s huge volume calculation, WeChat Index of official accounts, etc.

2. Ranking mechanisms of different platforms

After clarifying the long-tail keywords that users may search for, the next step is to lay out the ranking results under the keywords on various platforms. According to user search habits, most users like to click on the top three search results to browse. Therefore, how to rank our content in the top three becomes a crucial link. To do this well, you need to understand the keyword ranking mechanism of different platforms and optimize accordingly.

Taking Douyin as an example, Douyin’s keyword ranking mechanism is as follows:

Here, it is worth noting that no matter which platform you plan the search traffic on, you need to know that the title plays a vital role in the search results displayed after the user searches for keywords. Therefore, the title of the article must include two factors:

Title = "Long tail word" + "Exaggerated description"

• The purpose of including "long-tail words" is to make your articles or videos searchable and better displayed in search results!
• The purpose of including "exaggerated descriptions" is to attract users to click on your title and enter the content of your article or video. However, it is worth noting that all major platforms have certain rules. If the title is too exaggerated, it will be controlled by risk control! So just exaggerate appropriately.

For example: Title = How much does video editing training cost? In just 3 days, you can become a video editing expert! In this title, "How much does video editing training cost" belongs to the layout of long-tail words, and "In just 3 days, you can become a video editing expert" belongs to the exaggerated description to attract users to click!

3. Layout your “content”

A project may have many long-tail keywords, so we need a lot of content to lay the groundwork. Regardless of whether you use video layout or article layout, your content must have a certain degree of "originality". It doesn't have to be 100% original, but at least it must be "pseudo-original" because the degree of originality will also affect your ranking under keywords.

Secondly, the same content cannot be ranked for multiple keywords on the same platform, but the same content can be used on different platforms to rank for the same keyword on different platforms. This is a bit confusing, so read it a few times and understand it better, then you will completely understand the meaning of this sentence!

Passive drainage, that is, using content to layout long-tail keywords, requires day-to-day operations. If you want to achieve mass production of content, you can read this article: 100+ original videos in 30 minutes! The secrets of the original mixed-cut videos on WeChat Video Account! This article mentions the method of batch original videos, which can be used as a reference. As for articles, there are so many AIs now, you know, I won’t go into details here.

Let me focus on how to leave contact information. Basically, all major platforms do not allow you to leave contact information directly, but what many people don’t know is that there are many platforms that allow you to leave your official account number.

In addition, you can also set bait in the account profile, comment area or at the end of the article to attract others to send private messages, or when the user actively leaves you a message, you can send a private message to them, which is also OK!

4. How do I do passive drainage?

I have always said that since I started this personal IP, I have not worried about traffic issues. The main reason is that I have a great advantage in passive traffic. Take my public account as an example. After all, I have been working in the Internet industry for 14 years and have accumulated some experience. In addition, I am good at writing, so I will distribute the articles of the public account on multiple platforms. At the same time, I will first use the "one-click video" strategy to make videos for these articles (the quality of the video is not considered in the early stage, and I will lay the groundwork first), and then distribute them to the video platform!

The specific strategies are as follows:

Of course, the purpose of doing this is just to maximize the use of the content of the official account! Just doing this is far from enough! It is also necessary to produce a large amount of content through some other means to occupy more long-tail traffic.

The specific method is as follows:

1) Idea: Produce articles and videos by sharing self-media tools. There are a lot of self-media tools on the Internet, such as "dubbing tools, video batch editing tools, watermark-free download tools, etc." Therefore, many people who do Internet projects may search on various platforms for "what tools can realize batch editing of videos?"

Specific approach: There are many public accounts that specialize in introducing various self-media tools. You can use AI to wash the tool articles (some may not even need to wash them). Then distribute them to major platforms. At the end of the article or video, leave the method of obtaining the tool, and guide people to send private messages or directly reply to the public account with keywords to receive them.

2) Idea: Produce articles and videos by sharing various sideline projects on the Internet, such as "Little Red Book selling information projects, self-media income projects, etc." Similarly, there will be many people who want to find Internet projects and search on some platforms: "How to do the Little Red Book selling information project?"

Specific steps: There are so many articles on the Internet that do project decomposition. After taking them, you can produce articles and videos in the same way as above, and then distribute them!

PS: From my monetization perspective, the users acquired through these two methods are also my precise users and can all be converted.

Author: Xie Yuxuan; Official Account: Lao Xie Operation Notes