In this era, everyone can become a super individual and achieve the growth of assets from 0 to 1 and then to 10

In today's era, everyone can become a super individual, which is composed of individual value, personal brand IP, personal influence and private traffic pool, and they complement each other. Let's take a look at the details.

What is a super individual?

You are a team by yourself. You can do everything from exploring needs to developing products, marketing, operations, copywriting, commercial monetization, cooperation, writing, etc.

A super individual is someone who can earn money stably and long-term.

So what underlying conditions are needed?

To make money in a long-term, stable and growing manner, three conditions must be met:

① Skills

General type: writing, marketing, operation, product, communication, copywriting, sales, etc.

Professional: drainage, programming, etc.

The general type can be said to be a basic ability, which must be possessed.

Professionalism determines how far you can go, how big you can achieve, and how much you can earn.

Therefore, the more professional and general skills you have, the better, and the more refined they are, the better.

Multiple skills can be combined together to be more lethal.

② Professional quality

How to focus on one thing?

How to streamline the workflow and improve efficiency?

How to establish principles for life and work?

How to quickly research a new field?

How to do knowledge management?

How to manage time?

……etc

③Attitude

How to maintain work enthusiasm?

How to relieve anxiety?

How to overcome jealousy?

How to stay optimistic when facing difficulties?

How to quickly adjust when your mentality collapses?

……etc

So how do you become a super individual?

First of all, the super individual consists of three parts:

①Individual value

②Build personal brand IP and personal influence

③Build a private domain traffic pool

These three are complementary to each other, and none of them can be missing if one wants to become a super individual.

1. Individual Value

The foundation of individual value is your strengths, expertise, expertise, abilities, experience, skills and core competitiveness.

Individual value is reflected in what solutions you can provide to different people and what problems you can solve.

Individual value lies in whose problems you can solve, what problems they solve, and why they come to you for help.

How is your solution different from others?

What's good about your solution?

The more problems you can solve and the more people you can help, the more valuable you are.

This is the law of natural selection, survival of the fittest.

Facing a complex environment and various uncertainties,

In order not to be eliminated, to survive and to succeed,

We must continue to learn, evolve, and iterate.

We should spend our energy on improving our personal abilities, professional skills, cognition, personal values, knowledge and experience.

You should know that you are your own most valuable asset. Only by making yourself good enough, valuable enough, and scarce enough can you be more valuable and get more money.

So we must do everything we can to grow, make ourselves scarce, and make our future valuable. If we control scarce resources, we control pricing power.

Whoever controls scarce resources has the right to distribute wealth.

Therefore, we must make ourselves scarce so that we can have pricing power, and we must also have the right to distribute wealth if we have scarce resources.

Individual value is not something that is perceived by oneself, but must be obtained through feedback from the outside world.

Many people fool themselves by not solving real, specific problems.

You are making ineffective efforts. It seems that you are working hard, but in fact it is useless. You just think you are working hard and you are just moving yourself.

Many times when I encounter a problem, I always like to think about it alone. When I encounter a difficult problem, I don’t know how to search for similar questions and answers on the Internet, nor do I consult or ask others. I don’t know how to learn, nor do I know how to find someone to give me opinions and suggestions. I don’t know how to ask, and I just think about it by myself.

When you encounter a problem, you think you have to rely on yourself and can only solve it by yourself, but in fact 90% of the problems have already been solved by others.

Most of the problems you encounter have been encountered and solved.

It would be difficult and tiring to do it alone, so you need to know how to seek help from the outside world.

Don't try to rely on yourself for everything, as that will only tire you out.

So is there any way of thinking that can help find answers to problems when you are in trouble?

① Enter the paid community and pay to ask questions to experts

② Go out and talk to others

③Share your thoughts publicly on self-media platforms or communities and receive feedback

If you want to improve your cognition and yourself, the fastest way is to find a great person, pay him/her to follow him/her physically, or if that doesn't work, follow him/her mentally. By following his/her traces on the Internet, his/her articles, speeches, and other people's analysis, and then imitating him/her pixel by pixel, this is the fastest way to improve your cognition.

And if you haven’t found your mission and passion yet, then try more.

As long as you try enough, you will find that some things are easier for you than others.

After you try a lot, you will find your talent.

Therefore, the direction of life is discovered through exploration. So we should keep exploring and take certain risks within our tolerance.

Explore to a certain stage, let the outside world give you feedback, and then continue exploring. After a certain period of time, you may discover your passion.

However, many people still cannot find what they love.

Most people in this world don’t have their own passion, they just do a job and do something.

Lei Jun once said: First do what you love, then do what you are good at, and finally, if you really don’t know what to do, just do whatever comes to mind.

Sometimes, just keep working and you might find what you love, and even if you don’t, that’s not a problem.

If you can’t find it, it may be because you haven’t tried enough. Keep trying.

How can I try more?

You can use 85% of your time and energy to complete your daily life and improve yourself, accumulating value potential;

The remaining 15% will try various methods.

Immerse yourself in uncertainty and the unknown and allow yourself to make mistakes.

You can learn what is happening in the world and what others are discussing;

Think about what these changes might bring and share your insights;

Try to learn a specific skill by yourself;

Try to make what you want to make and put your ideas into action;

If you see an interesting method, you might as well try it out right away;

Write down the questions in your mind and start looking for answers to them.

Meet more and different people, broaden your horizons and way of thinking, etc.

There are many to try.

The vast majority of people who are unhappy at work, in order to avoid truly developing their own careers, may stick with it until the company goes bankrupt or they are forced to leave due to salary or other reasons, and then continue to do so in the next job.

In fact, using your brain is very tiring, and exploration is scary, so many people use tactical diligence to avoid truly strategic exploration and breakthroughs.

I don’t dare to step out of my comfort zone and I don’t want to try.

I just keep thinking, keep worrying, keep confused, and feel helpless.

In fact, as long as you can continue to learn, continue to improve your cognition, then find your goal, confirm your goal, find your direction, master the method, work hard, continue to learn, continue to improve your cognition, continue to review, continue to optimize, continue to adjust, aim at your goal, and continue to execute. If you follow this logic, the results will generally not be bad, and you will not feel confused or anxious.

To do better, you need to have a cooperative mindset. No matter what industry you are in, you can't do it alone. You need a lot of help. If someone helps you, you have to know how to pay for the value. Remember, the more you share with others, the more you will get. Never consult others for free, and never let your partners suffer.

We must have cooperative thinking, win-win thinking, multi-win thinking, and cooperative and win-win thinking.

From now on:

① Be alert to the environment you are in, and then change or break the circle.

② Find and improve your professional abilities (expertise, strengths, advantages)

③ While continuously improving your professional abilities, learn other abilities and skills (learning ability, communication ability, problem-solving ability, writing ability, collaboration ability, and other skills to improve your concentration, execution ability, and review ability).

And continue to learn and input high-quality information to continuously improve your cognition and broaden your thinking (join high-quality free and paid communities, follow high-quality bloggers, subscribe to the audiobook app and e-book app, listen to a book and read a book every day)

④Continue to output, share, and benefit others to build your own personal brand IP and influence

⑤ Take the initiative to get to know the big names

How to break the ice and establish connections with strangers as quickly as possible?

One of the strategies you can choose is to show yourself in a fully open and transparent manner, give people a sense of security, let others know how to interact with you, and what value you have to exchange.

You are responsible for demonstrating clarity, leaving the freedom of choice and judgment to others.

You can make a "personal introduction" about yourself. Try to think of such a document, and the specific form can be creative.

Key points:

• Keep the content and wording up to date
• Emphasize your own value and the problems you can solve
• Where I can help you

⑥Maintain your own credit and personal connections.

⑦ Make more good friends and help others more

⑧ Turn your own abilities, experience and value into products,

⑨ Amplify and replicate your knowledge, success, team, etc. to make it a good lever so that you can grow bigger and bigger.

2. Build personal brand IP and personal influence

By continuously improving your expertise, abilities, experience, and skills, and continuing to learn, you can constantly increase your value.

Find your core competitiveness and create potential. It is best to become an expert in a certain field and move higher and higher.

Then determine who your expertise and value can help, join free and paid communities, register accounts on platforms such as Xiaohongshu, WeChat official accounts, Toutiao, Zhihu, etc., and continue to output and share.

If you want to build a personal brand, you have to express yourself, and if you want to express yourself, you have to output. Without expression and output, you have no IP.

Only what you say, write, and have your own works can form an IP. If you don’t speak, write, and have no works, no one will know you. Therefore, you must speak, write, express, and have works before others will know you.

You must also be sincere. Sincerity will have great compound interest in the long run. Keep outputting sincerity, keep being sincere, and you will continue to grow.

So if you want to build a personal brand IP, you need to:

Continue to learn internally, continue to improve your abilities and value, continue to improve your cognition, broaden your thinking, and then adhere to long-termism.

Keep writing, keep outputting, keep helping others, keep being sincere, keep being altruistic, sincerely solve problems for others, and actively and appropriately demonstrate your value.

Continuous output and altruism can also solve the trust problem, because it is very simple to make someone trust you, just let him know you well enough, and continuous output and altruism can solve this problem.

Being able to output content every day will definitely help you grow quickly, because output requires "insight + input + thinking + expression + communication", so those who can persist in high-quality daily updates will not have bad results.

Public output can also force a lot of input, which allows you to continue learning.

3. Build a private traffic pool

Private domain traffic pool = funnel model + traffic pool. The traditional funnel model has only one funnel. Although a large amount of traffic can be obtained through the entrance of the funnel, the traffic will slowly be lost at the other end of the funnel.

The private traffic pool is to add a traffic pool below the traditional funnel. The traffic that slowly flows out of the funnel will be placed in the user pool. In the user pool, we can do deeper user operations and build relationships and trust with users. Connecting users, screening users, and operating users is the complete process of building a private traffic pool.

To operate a private traffic pool, you must first understand that the product is the cornerstone and operation is the core. Traffic diversion is the focus and retention is the key. Product quality mainly starts from high sense of value, high scarcity, exceeding expectations, high matching demand, and high cost performance.

On the one hand, the private traffic pool needs to connect and filter out users from the public traffic pool, which is called "increment". On the other hand, the "increment" should be put into the private traffic pool that you have built and managed for a long time. The increment can be turned into stock, and the stock can be used to bring further increment.

The key point of private domain traffic pool operation is to maximize the lifetime value of users through user operation. The lifetime value of a single private domain user ≈ payment amount × number of consumption times × (new customers brought by sharing × payment amount × number of consumption times). Therefore, improving the lifetime value of users mainly includes three aspects: increasing the repurchase rate of old users; increasing the average order value and profit of old users; and old users bringing in new users.

Once you have your own private user pool, you can reach, connect, screen, manage, transact and spread information to users for free.

You can direct traffic to WeChat public accounts and personal WeChat accounts through various platforms or offline. At this time, you can operate the private domain user pool (WeChat public account) well through sharing, altruism, high-quality content, services, etc., cultivate users, establish connections with users, build trust, establish relationships, strengthen connections, and strengthen trust. Then continue to do a good job in diverting public domain traffic, and direct the traffic of public domain traffic (various platforms) to the private domain user pool (personal WeChat account, public account). Repeatedly divert public domain traffic to the private domain user pool through content, and then do a good job in user operations in the private domain user pool.

Continuously guide users to the private domain user pool, and the user loyalty, repurchase rate, and trust among private domain users will be stronger and easier to close deals, which greatly reduces the cost of acquiring customers.

In the private user pool, users can get to know you better, get familiar with you, trust you, prefer you, and then buy from you. It will also make users better understand, get familiar with, and trust the product. We can also get to know users better.

On the one hand, the private domain user pool needs to connect and filter out users from the public domain traffic pool, which is called "increment". On the other hand, the "increment" should be put into the private domain traffic pool that you have built and be well managed in the long term. The increment can be turned into stock, and the stock can be used to bring further increment.

Public domain traffic is responsible for attracting new users, while private domain user pool is responsible for retention. The public domain and private domain are inseparable and should rely on each other.

The public domain is to deliver traffic to the private domain, and the private domain is to cultivate and produce more fruits. We must do both well.

To build a private user pool operation, we must first understand that the product is the cornerstone and the operation is the core. Traffic generation is the focus and retention is the key. Product quality mainly starts from high sense of value, high scarcity, exceeding expectations, high matching demand, and high cost performance.

When it comes to private domain traffic pools, WeChat is still indispensable. WeChat is a user pool, including WeChat personal accounts + WeChat groups + WeChat public accounts.

Author: Lao Chen, public account: Lao Chen's deep thinking