Xiaohongshu's Hot Articles Routine Summary in September

Xiaohongshu Hot Articles Beauty

Case 1: Awesome! A protruding mouth and short chin must have a jawline! (Note data: 19w likes, 19w favorites, 559 comments)

The popular title of Xiaohongshu: The title uses exaggerated emotions to capture the user's curiosity, and the latter targets the crowd so that people with the same needs can identify with the title.

Xiaohongshu’s popular cover: The cover uses a contrasting approach. The contrast between the two pictures and the color difference form a sharp contrast. The five words “chubby cheeks and face” segment the crowd.

Hot content on Xiaohongshu: Bloggers use their own changes to share useful information and experiences with everyone, and the shared content is something that everyone can do in daily life. For many people, this is extremely cost-effective information.

Xiaohongshu comment area: Xiaohongshu hot article comments: The blogger was very considerate to answer fans' questions in the top comment, and many people said that this kind of pure practical content is worth a try, and some people even shared other methods and techniques, so it is still quite popular.

Copy homework: Share work content. What everyone wants is content that is easy to understand and cost-effective. The blogger has combined the two very well, and one thing worth learning is that the blogger further grasps the psychology of the demanders at every step. It is not only true, but also constantly emphasizes the effect. This can narrow the stickiness between the blogger and the users, and the users will continue to read the content of the notes because of their needs and curiosity.

Case 2: Put a tattoo on your head? I tried it for you! (Note data: Likes (14w Favorites 2.2w Comments 4318)

The title of the popular article on Xiaohongshu: The title raises a rhetorical question, which in turn raises the result of the question, arousing the user's curiosity and making them want to see what other ways of playing with tattoos are. The point is actually to attract users to click on the note to see the result.

The cover of the popular article on Xiaohongshu: The cover has a tattoo on the head, which looks cool and sassy. It not only makes people sigh, but also makes people want to see the process and the final effect.

Hot article on Xiaohongshu: The blogger decided to test the effect himself according to the tutorial he saw online. There was still a bit of contrast when sticking the tattoo on the hair, but he didn’t expect the final result to be so amazing.

Xiaohongshu comment section: Everyone has pointed out some phenomena that will occur after posting, which makes many people seem eager to try it out.

Copy homework: Users like to see some fresh content. Sometimes, some traditional content will cause visual fatigue. On the contrary, contrasting operations and surprising effects are more likely to be liked by users. This note uses the results to attract users, greatly improving the click-through rate of the note, and using some unpopular gameplay to attract user curiosity.

Xiaohongshu Hot Article Beauty

Personal care case 3: Breasts are not a topic of shame or showing off

(Note data: 120,000 likes, 51,000 favorites, 819 comments)

The title of the popular article on Xiaohongshu: The title subdivides the group of women with large breasts. It makes people feel that the topic may touch on privacy, but people still want to hear the blogger's opinion. It also speaks out the pain points of many girls with large breasts.

The cover of the popular article on Xiaohongshu: The confidence of the blogger on the cover makes many women feel ashamed, and the topic that the blogger wants to share has aroused the curiosity of many users.

Hot article on Xiaohongshu: The content blogger shared a lot of positive energy and uplifting content with everyone by sharing daily oil care. It is indeed worthy of reflection for many people and has a strong contrast.

Xiaohongshu Comment Section: Hot Article Comments: Many people expressed their approval of the book Amway shared by the blogger at the beginning, and further recognized the content and positive energy shared by the blogger, which resonated with many users.

Copy homework: Positive energy content has always been recognized by everyone. By showing one's own state to establish a character in the video, it is easier for people to empathize with the corresponding emotions and trigger resonance among users, so the data in the notes is still considerable.

Case 4: Too Daring! The Secrets Manicurists Are Most Reluctant to Reveal (Note Data: 80,000 Likes, 71,000 Favorites, 377 Comments)

The title of the popular article on Xiaohongshu: The title uses emotional techniques to highlight the little-known user psychology of the latter's manicure secrets.

The cover of Xiaohongshu’s popular article: The cover uses emotional words to capture the user’s psychology. Words such as “absolutely not”, “the truth”, and “anti-counterfeiting” reflect the high value of the content.

Hot content on Xiaohongshu: The content shared in the notes explains step by step whether it is getting started with manicure or choosing a style and type of manicure that suits you. This helps many different groups of people choose a style of manicure that suits them, and is considered to be practical content.

Xiaohongshu comment section: Everyone in the comment section was attracted by the manicure guy in the video. It seems that male manicurists are still very popular among users.

Copy homework: Manicure is already very common in real life, and everyone prefers their own favorite styles. The blogger's suggestions just give everyone some substantial suggestions on how to do better on the original basis. It can be seen that the data of likes and collections are comparable.

Xiaohongshu Hot Articles: Fashion and Dressing

Case 5: I'm already looking forward to autumn and winter, which one looks good? (Note data: 11w likes, 1.2w favorites, 1100 comments)

The title of the popular article on Xiaohongshu: The title first locates the autumn and winter seasons, which just fits the current solar terms, and the "Which one looks better" at the back throws the question to users, guiding them to interact in the comment area and express their opinions after watching the video.

The cover of Xiaohongshu’s popular article: The blogger on the cover is holding a half-person-high piece of clothing with the text “Early Autumn Outfit”, which makes people want to see the blogger’s outfit effect.

Hot article on Xiaohongshu: The blogger showcases her outfits through active jumping movements. What’s even more interesting is that there is an animation effect behind each outfit, which makes people feel novel and allows users to identify with the outfits displayed.

Xiaohongshu comment section: In the comment section, everyone asked the blogger for the link through the blogger's animated outfit. It seems that the blogger's display and promotion are still very successful. Copying homework: Many people want to see the effect of the outfit in the notes of the outfit display, and many people also maliciously use the outfit effect to refer to their daily dressing style. The blogger's content actually shows the outfit effect to everyone to the greatest extent, allowing everyone to see these outfit effects with another feeling, which makes people feel novel.

Case 6: The tutorial for correcting bangs + double C behind the ears is finally here, come and try it! (Note data: 16w likes, 75w favorites, 1079 comments)

The title of the popular article on Xiaohongshu: It is obvious from the title that this is a tutorial note, which directly explains the content displayed so that people with similar needs can directly identify themselves.

The cover of the popular article on Xiaohongshu: The cover directly shows the effect. One is that it can attract people who have "correction" needs. Secondly, it can attract people who think that the same hairstyle may also be suitable for them. Everyone can think about their own hairstyle after watching the blogger's tutorial.

Hot article on Xiaohongshu: The blogger shares how he creates a high top of the head and double C bangs in his daily life. It is basically a one-shot display, which makes it more intuitive for many people, and they can even watch the operation directly. Such a display is also easier to understand.

Xiaohongshu comment section: Everyone was attracted by the styling spray shared by the blogger, and some people directly showed the results of their own application in the comment section, which allowed many people to see the effect more intuitively.

Copy homework: The blogger did not focus on promoting styling spray in his notes, but simply mentioned it briefly while showing the hairstyling tutorial. This way of promoting and recommending the product is not abrupt and is easier for people to accept.

Hot Articles on Xiaohongshu: Food

Case 7: This is the easiest chocolate cake I have ever made!

(Note data: 39w likes, 28w favorites, 6269 comments)

The title of the popular article on Xiaohongshu: Using the simplest words to express how easy it is to make chocolate cake, which makes many people who are clumsy about making chocolate cakes feel eager to try it.

The cover of the popular article on Xiaohongshu: The flowery words on the cover directly point out the highlight of the recipe. By discarding the complicated materials and techniques, it directly makes a silky ice cream chocolate cake. It is hard not to love it!

The hot article content of Xiaohongshu: The blogger’s display background is a very ordinary family background, and the materials and tools used can be found everywhere and are even already available in many homes. This makes many users feel down-to-earth and they feel like they can do it just by doing.

Xiaohongshu comment section: It is obvious that the blogger's down-to-earth approach is deeply rooted in people's hearts. Some people even follow the blogger's tutorial directly in the comment section, which shows that the blogger's tutorial is still implanted in the hearts of users.

Copy homework: The key to tutorial notes is whether the user can understand and execute them. The blogger's operating techniques and brainless tutorials are definitely deeply rooted in people's hearts. It is also a particularly fulfilling thing to be able to produce a finished product directly by following the blogger's notes.

Case 8: Lettuce and Beef Rice (High-speed Rail Version)

(Note data: 39w likes, 29w favorites, 2432 comments)

The title of the popular article on Xiaohongshu: The title is a simple name of a dish, but the description at the end leaves room for imagination. What’s new about the Lettuce and Beef Rice of the High-Speed ​​Rail Emperor?

The cover of the popular article on Xiaohongshu: How can a delicious dish with good color, fragrance and taste be linked to the high-speed rail? The combined title arouses users' curiosity.

The content of the popular article on Xiaohongshu: The content was triggered by the blogger's idea after seeing the girl on the high-speed train brought her own beef rice. When he was on the high-speed train, he also prepared the rice in advance and packed it up. The method is relatively simple, which makes people understand it at a glance. The final product looks particularly appetizing.

Xiaohongshu comment section: As expected, the comment section for food is something you can’t leave. Many users post pictures of their finished products in the comment section, which adds a lot of fun and interaction to the entire comment section.

Copy homework: The first step to attract users is to retain them with the first impression. The blogger's approach is to first attract users with the title and cover. Secondly, the suggested production methods of the food in the note content are also a plus, so the price comparison data has been on an upward trend.

Hot travel articles on Xiaohongshu

Case 9: I come to see the world again, a place I fall in love with as soon as I come here

(Note data: 20w likes, 46w favorites, 5021 comments)

The title of the popular article on Xiaohongshu: "See the world" These three words give people a sense of anticipation for a scene, but no one knows what the "see the world" in double quotation marks is like. It attracted the attention of users, and then said that they would fall in love with it once they came, and they would be curious about the place that the blogger wants to share.

The cover of the popular article on Xiaohongshu: The cover has a few flowery words "Southerners spend the night in the bathhouse". Many people cannot imagine that they can spend the night in a bathhouse. Even if they knew, what different things would southerners have to say about northern culture?

Hot article on Xiaohongshu: The content shares a series of one-stop services arranged for southerners when they first arrive at a bathhouse in the north. Eating, drinking, playing and sleeping are all done in the same bathhouse, which sounds incredible. This has also made many southerners look forward to traveling to the north.

Xiaohongshu comment section: There are two camps in the comment section. One side agrees that there are such facilities in the north, while the other side agrees that there are not. This has caused the traffic of the notes to continue to rise, which not only brought popularity to the notes, but also successfully promoted this type of entertainment venue.

Copy homework: If the note data is average, you must learn to create demand. When the content of the notes is controversial, the popularity of the comment area will generally not be bad. If the comment area is well maintained, the note data will naturally go up.

Case 10: I might have visited a fake Terracotta Warrior without even knowing it!

(Note data: 10w likes, 6062 favorites, 5590 comments)

The popular title of Xiaohongshu: The fake Terracotta Warriors arouses the curiosity of users and makes them imagine the scene, giving them ideological guidance on what the Terracotta Warriors event is.

The cover of the popular article on Xiaohongshu: The cover uses a photo of the Terracotta Warriors, which makes people wonder "are the Terracotta Warriors real or fake?"

Xiaohongshu’s popular content: content bloggers share through online comments. Each comment is like throwing out a topic, allowing users to imagine and verify it themselves.

Xiaohongshu Comment Section: The comment section is full of comments that don’t match the text and pictures, and have a strange style. The interaction rate is still relatively high. The comment section is also a good place to make your notes popular.

Copy homework: Use the Terracotta Warriors to attract users' curiosity. The unpopular content will catch people's attention, and the higher the user's desire for interaction.

Hot Articles on Xiaohongshu Home Furnishings

Case 11: Correct use of plastic wrap

(Note data: 21w likes, 69w favorites, 1940 comments)

The title of the popular article on Xiaohongshu: The title explains the correct usage, guiding users to think about the correct way to use plastic wrap in their daily lives, thus arousing users' curiosity.

The cover of the popular article on Xiaohongshu: the plastic wrap on the cover completely seals the rim of the bowl, which is a phenomenon that people want to do but fail to do in daily operations, making users identify with it and want to know how to do it.

Hot article on Xiaohongshu: The content blogger explains the correct way to use plastic wrap. It seems that all the usual plastic wrap is wasted. I should say that I still discovered this little trick.

Xiaohongshu comment section: Users in the comment section have a feeling that they met each other too late. Everyone thinks that the plastic wrap has been used in vain, which shows that the blogger’s method of recommendation is still very successful.

Copy homework: Skills and methods that are commonly used in life and are practical will make users feel more authentic and identifiable. After all, users will feel a sense of accomplishment when they discover a new skill and put it into practice.

Case 12: Move your hands and save money

(Note data: 450,000 likes, 360,000 favorites, 4,903 comments)

The title of the popular article on Xiaohongshu: The title gives people a feeling that they can save money if they have hands, prompting users to click in to read it spontaneously.

The cover of the popular article on Xiaohongshu: The cover targets the right audience and video content, one is college students and the other is about storage. One is about saving money and the other is about storage, both of which are popular with everyone.

Hot content on Xiaohongshu: The blogger shares how to make various high-value storage items, turning readily available things into treasures, which inspires modern people's desire to try things by themselves.

Xiaohongshu comment section: Xiaohongshu hot article comments: The popularity and caliber of the comment section are equally good. I have to say that the blogger’s method is good, and it would be more appropriate to replace the materials.

Copy homework: The popular topics that have always remained unchanged are cost-effectiveness and money-saving content. The popularity of notes in this area has always been strong, so as long as the crowd and direction are defined, the popularity will be good.

Hot Articles on Xiaohongshu - Cute Pets

Case 13: Beware! Don’t ignore these abnormal behaviors of cats

(Note data: 32w likes, 26w favorites, 2877 comments)

Xiaohongshu's popular article title: The title creates a vigilant atmosphere and makes people pay attention to it. What are the abnormal behaviors of pets? It spontaneously attracts cat lovers to click in and watch.

The cover of the popular article on Xiaohongshu: the fancy words "Warning" and "Save You" on the cover give people a warning, attracting people's attention and arousing users' curiosity.

Hot article on Xiaohongshu: The blogger quoted real events to tell everyone to pay attention to some abnormal behaviors of cats. This allows many users to pay attention to some subtle movements of cats, thus achieving a warning effect.

Xiaohongshu comment section: In the comment section, everyone reported their cats’ rebellious behavior, and for some users’ cats, the situation was indeed consistent with what the blogger said, which also indirectly reminded users to pay attention to some behaviors.

Copy homework: Grasping the user's fear is also a way to grasp the hot spot. Often, things that people are afraid of are more likely to attract attention. Being good at using some emotional words can grasp the user's psychology very well.

Case 14: The puppy stood up and took a photo with the boy

(Note data: 460,000 likes, 39,000 favorites, 4,019 comments)

The title of a popular article on Xiaohongshu: The puppy stands up to take a photo with people, which makes users curious about how the dog did it.

The cover of the popular article on Xiaohongshu: It shows a scene of a dog standing up to take a photo with a little boy. It is very interesting to watch and people want to click in to watch it spontaneously.

Hot article on Xiaohongshu: The article tells the story of a kitten standing up and entering the country when the photo was taken, which gives people an interesting and rewarding experience.

Xiaohongshu comment section: People in the comment section said that dogs have many more skills, and if you pay attention to read them, you may discover different things.

Copy homework: Taking advantage of some of the time that general audiences like to watch and expressing it in a new way is still very popular.

Xiaohongshu Hot Articles: Maternal and Child Care

Case 15: A childhood without “counting to three” is incomplete

(Note data: 19w likes, 13w favorites, 12w comments)

The title of a popular article on Xiaohongshu: The title quoted the childhood event "Count to Three" and resonated with the emotions and memories of many users, giving everyone a feeling of watching spectators online.

The cover of the popular article on Xiaohongshu: "Don't listen to the experts" - traditional technology cannot be discarded. These words made many people want to see what the child in the video did to cause the mother to express such emotions.

The hot article on Xiaohongshu: The content shared is about a mother asking her child to go to bed quickly because she listened to the experts' advice and tried to persuade the child kindly, but it didn't work. It was not until she used the "trump card" - "count to three" that the child fell asleep directly. Such a contrast is her daily routine.

Hot comments on Xiaohongshu: Everyone in the comment area complained about their own naughty children, and everyone used the same method to educate their children. It has to be said that in today's society, children are all the same, and education still has to use traditional methods.

Copy homework: By utilizing the expression of user emotional value and resonating with users, it can be seen that users like to read this type of notes. Secondly, it can be seen that the parenting experience discussed by everyone in the comment area is also a good source of materials. The next content can also be obtained from the information of users in the comment area.

Case 16: It is so happy to grow up surrounded by love

(Note data: 700,000 likes, 57,000 favorites, 5,681 comments)

Hot article titles on Xiaohongshu: The titles directly express the emotions of the event, such as being loved and being happy. Such beautiful things will easily resonate with everyone.

The cover of the popular article on Xiaohongshu: The little girl on the cover is running among a pile of balloons, giving people a very beautiful feeling. You can't help but want to see how the little girl is surrounded by love.

A hot article on Xiaohongshu: A father has been angry with his daughter for ten consecutive years, so he filled the aisle with balloons to surprise his daughter the day before and asked you to write your best wishes for your child at the end. This is something that resonates with people and is worth learning for many parents.

A popular article on Xiaohongshu commented: Many people were moved by the father's actions and lamented that their parents are really getting older, which prompted many people in the comment section to express their good wishes for their parents.

Copy homework: If you want good note data, you must resonate with users, even if it is for other categories. Establish an emotional connection with users, and the comment area will naturally help you bring in a steady stream of traffic.

│Summary│

Understanding the interests, needs and preferences of your target audience is the key to success. Study their preferences, topics and trends so that you can provide them with content that interests them. When you are choosing a topic, title and content, first ask yourself, if you were in this group of people, what kind of topic, title and cover would you be interested in? Refuse to create content for your own pleasure. Xiaohongshu operators need to have a deep understanding of the crowd, so that your content will be closer to your target group. I hope the above will be helpful to all of you who are exploring Xiaohongshu content.

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