Your business fails and you don’t make money because you are doing too much!

This article analyzes the reasons why many people fail in entrepreneurship, which is that they think too much, learn too much, and do too much. This article is a thorough analysis of the problem, and it may be inspiring to students who are starting a business or want to start a business. Let's take a look.

Hello, fellow villagers. I am the village chief.

Many people fail in starting a business and never make any money.

It’s not because you know too little, but because you know too much and do too much!

Today I want to talk about a problem that many people encounter when they are trying to earn their first pot of gold. This is a mistake that almost everyone makes.

1. Thinking too much

Many people want to shoot short videos, after all, they have seen so many people make money through short videos.

But before I started shooting seriously, I started to have random thoughts.

What if my friends, relatives, and classmates see the video I take? They will laugh at me.

What should I do if my videos don’t get any views? What should I do if this one is not good, that one is not good?

What should I do if I fail in making videos? I’ve spent several months but haven’t gained any followers or made any money.

This is still relatively elementary thinking. Some people have already started thinking about how many people to recruit, how much equipment to buy, how many projects to do, and how many matrices to incubate before their business has even started.

There is nothing wrong with being far-sighted and prepared for danger in times of peace, but for novices, what is needed is execution.

I kept thinking about this and that, making things difficult for myself and delaying taking action.

I dare to believe that among the brothers who are reading this article, there must be some who wanted to make Douyin, Kuaishou, Video Account, cross-border e-commerce, official accounts, etc. two or three years ago, but have not taken any action until now.

2. Learning too much

We have always emphasized one thing: you can never make money beyond your cognition.

Therefore, many people are very anxious, thinking that they cannot do well because they lack knowledge and must learn more skills.

For example, doing things like seven-day spiral account creation, unmanned live streaming, holding orders, continuous explosions, smooth explosions, etc. on Douyin, but in the end I found that it was useless.

Why? Because you have learned too much and too many things.

On the one hand, many businesses do not require so many skills, channels, and methods, but rather execution.

On the other hand, many people learn a lot of other skills before they have mastered one skill or learned it well.

Many times, it is enough for us to just strengthen our skills within our cognition and build up a good advantage barrier.

3. Doing too much

In 2018, when people said that Taobao Affiliates could make money, I started to make Taobao Affiliates apps.

In 2019, if someone says that you can make money by live streaming with mini programs, then do live streaming.

In 2020, if someone says that food delivery CPS makes money, then do food delivery CPS

In 2021, when others say Zhihu is good and novels can make money, start taking action

In 2022, when someone says that private domain group buying can make money, they will immediately start attracting traffic.

In 2023, when others say that short videos, cross-border e-commerce, video accounts, and Douyin IP can make money, I will do it again.

In fact, there are too many projects like this. We change various projects every year, and a project is changed in less than half a year.

I don’t know what projects you are looking at this year, what projects you are planning to work on, or whether your team is working on many projects at the same time.

It seems that every project has some profit, but none of them are strong and can't be shown off.

Others' one account and one project are more valuable than you working on seven or eight projects at the same time.

4. Too much socializing

Although I am doing averagely at the moment, to be honest, I have participated in very few social activities from 2019 to now.

In the past, I often went to Beijing, Shanghai, Guangzhou and Shenzhen, spending thousands or tens of thousands to attend this meeting, that organization, and various local activities in Hangzhou.

He seemed very busy, and I learned about many projects and met many people.

But to be honest, those so-called connections and projects are useless until you succeed.

In the past, I required myself to go out and see the world and communicate once a week or every half a month.

But later I found that either the people in the circle I joined were better than me and didn’t bother to pay attention to me, or I was better than others and there was nothing to talk about.

So later on, I simply reduced many social activities and meetings, because many meetings have live broadcasts and post-meeting summary materials and articles.

Many truly valuable friends have already maintained enough discussions through WeChat and video.

I hope everyone doesn’t socialize just for the sake of socializing. Many social activities are essentially meaningless. After you go there, you may come back and find that nothing has changed.

Reduce ineffective social interactions and focus on meaningful activities and people that can actually help solve problems.

As I said at the beginning, many people don’t lack money-making projects, but they want to do too much.

He wanted to learn all kinds of martial arts and eventually became obsessed.

The so-called simplicity does not mean doing nothing. One of its meanings is that you need to be sufficiently focused, dig deep, and work hard to establish your own business barriers and cognitive advantages.

Otherwise, you will always be chasing trends, tracks, and skills. How can you keep running?

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"