12 words of healing copywriting, extremely comfortable ~

In addition to pouring cold water, copywriting can also warm people's hearts. This article introduces several healing copywritings in detail, using words to heal people's hearts, while increasing awareness and delivering positive energy to readers. I hope it will be helpful to you.

Many of the current copywriting focuses on hitting the pain point directly, as if it has to hit you once before you are satisfied and see it amidst all the information.

However, life is so stressful and people nowadays are already anxious enough. Instead of making people even more anxious, it is better to give them some healing and use the warmth full of humanity to relieve people's anxiety. It can also make people remember you and even thank you, because the value of emotions is priceless.

Today I will share a set of "talk therapy" copywriting - using words to heal people's hearts, help you break the shackles of anxiety, and bring you an extremely comfortable physical and mental experience.

1. Treating body anxiety

This scale simply reflects your relationship to gravity in numbers, nothing more!

It cannot measure beauty, talent, ambition, potential, strength, love, or character.

——Weight scale

Many women, and even some men, have weight anxiety, which manifests itself in not daring to stand on the scale and being ashamed to show their weight to others, as if it is not a number that measures body indicators, but represents beauty, ugliness, superiority, inferiority, and self-esteem...

And this sentence on the packaging of the weight scale tells you that you don’t have to worry about this number. It only reflects your relationship with gravity, nothing more, so there is no need to worry too much.

This copy was previously on Weibo's hot search list, with a lot of good reviews below. There were a lot of comments asking which brand it was and wanting to place an order. Because you give me a peach, I will repay you with a plum. Your copy makes me feel comfortable, so I will vote to repay you with an order.

In addition to carrying the value of a product, copywriting can sometimes be the value itself.

2. Treating appearance anxiety

Where there are wrinkles, it means that a smile has been there.

——Plant Observation·Nature Diary

Everyone has appearance anxiety. Some people with ordinary looks suffer from it because they are ordinary, while some people with good looks suffer from it even more because beauty fades and people never get young again.

But time never turns back, and your anxiety will only add to your sorrow. This sentence gives people a good comfort. There are wrinkles, but they are traces of smiles. So when you feel unhappy when looking at the wrinkles, you should also think of those happy things.

There is also a famous saying, "You are more beautiful than you think." You are more beautiful than you think. We are always good at discovering our own flaws, but Dove has proved through experiments that you are indeed more beautiful than you think, so you should be more confident.

Treatment schedule anxiety

A good sleep will never make you miss the beauty of the world.

——Mousse

I remember a few years ago in Qingdao there was an outdoor advertisement that went viral. The advertisement board with black letters on a white background read:

"The schedule is too tight, relax"

The outdoor media that occupied all the roads at once also caused quite a stir at the time, because everyone’s schedule was too tight…

Modern people are so busy, regardless of their positions, whether big bosses or small employees. It seems that the world will not stop without one of them, so they have to work non-stop. Sleep, as the "most time-consuming" thing, is often compressed. Until a heavy rain presses the pause button for the world, allowing you to have a good sleep naturally, you will find that a good sleep will never make you miss the beauty of the world.

There is another sentence with similar effect:

Don’t think about ROI, KPI, GMV, PV, UV, SKU. Put aside your release, matrix, operation, track, closed loop, and eat your meal. Anyone can do it.

That's indeed the case. I don't believe that the sky would fall while you were having a meal. Even if the sky really fell, things have come to this point. Let's order the food first.

4. Treating separation anxiety

When a daughter gets married she does not leave home, but brings more family members home.

——IKEA Taiwan

The scene of a daughter getting married is often very tear-jerking. The baby that you have carefully raised is leaving home, and the room that was once full of laughter and joy is about to become empty. Often the mother holds her hand reluctantly, and the father secretly wipes away tears...

This copywriting changes people's mentality. A daughter's marriage does not necessarily mean leaving home, but bringing back more family members. After all, transportation is so developed now that you can reach anywhere the next day. The copywriting gives people a kind of psychological comfort, turning loss into gain and deficiency into perfection, which can give people positive thoughts at the conceptual level.

5. Treating interpersonal anxiety

Being alone doesn’t necessarily mean being sad, you can also be with yourself.

——Pechoin

Many people are always alone in their lives, living alone, eating alone, shopping alone, visiting exhibitions alone... Whether in the eyes of others or in their own hearts, there is often a feeling of bitterness.

The Mavericks often face a soul-searching question:

"Why are you always alone?"

"Because I'm afraid that if I show up alone I'll scare you."

That's right, being alone doesn't have to be sad, you can also be with yourself, i said there is nothing better than enjoying private space, okay? e said yes, such as enjoying i's private space.

6. Treating Faith Anxiety

You guys should be more mature. How can there be no Ultraman in the world?

——NetEase Cloud Music x People's Daily Publishing House

The process of growing up is also a process of faith collapse. In this process, there will always be people telling you: Wake up, there is no Santa Claus, no Saint Seiya, no Pokémon, no Gundam, no Iron Man, no Lingna Belle...

A truly mature person will not use cold rationality to deny other people's beliefs, but will know how to protect his own beliefs after recognizing the nature of the world.

"Grow up, there is no Ultraman in the world!"

Because the light is there.

7. Treating Frustration Anxiety

Apart from death, it was all scrapes.

——A Japanese temple

As long as you are alive, there will be new blows every day. Even the strongest people will often feel discouraged and become fragile occasionally. A little setback can become the final blow that crushes a person.

This sentence gives people a kind of power: as long as you can still feel frustration, it means you are still alive. As long as you are still alive, then all problems are not problems, because at least you are still alive and you still have the opportunity to do something.

“Everything except death is a scrape.” Every time I feel vulnerable, I recite this sentence to myself. It’s like putting a Band-Aid on the wound and I feel like I can fight the world for another 300 rounds.

8. Treating Difficult Anxiety

Over this mountain, they will hear your story

——Copywriting for the League of Legends S8 Finals

The road to climb the mountain is always difficult, why do I persist? It often becomes the beginning of wavering, destruction, I don’t want to work hard anymore... At this time, people need some encouragement to persist.

This sentence captures a motivating point. Deep down in everyone's heart there is a desire to be extraordinary, and they hope that their stories can be told by others. This is a setting that comes from human genes, so no one who comes to this world wants to live a life in obscurity.

There is also a more popular version of this sentence:

9. Treating Knowledge Anxiety

No one is omniscient. What knowledge can really bring us is nothing more than not being afraid of the unknown.

——Dedao APP

Although paying for knowledge often creates anxiety, this sentence alleviates knowledge anxiety to a certain extent. People cannot know everything, but ignorance makes people resist the unknown. Learning knowledge is not to exhaust knowledge, but to make us less afraid and more calm when facing the unknown.

10. Treating suicidal thoughts

Take a deep breath and try rolling your neck.

There are many people waiting for you.

You are a very important person.

——Mapo Bridge

Mapo Bridge, also known as the Suicide Bridge, has attracted as many as 1,500 people to commit suicide by jumping into the river. To improve this situation, the Seoul City Government and Samsung Life Insurance launched a public welfare activity called "Bridge of Life", which displays the words written on the bridge through interactive device sensors. When someone passes by, these sensors display these warm words on the bridge railings.

There are many other texts, such as:

Do you remember the things you worried about 3 years ago?

What about one year ago?

What about half a year ago?

Now the worry,

It will soon become like that.

My friend,

Pork belly with a glass of soju,

How about it?

In addition to the copywriting, there is also a 24-hour SOS phone, various heartwarming photos, bronze statues, etc. After winning 37 advertising awards that year, the suicide rate at Mapo Bridge increased sixfold the following year...

Some people believe that the huge success of the publicity has attracted more people to come, while others believe that the beautiful things described in the copy may highlight the difficult situation of the suicide victims and make them think of the ridiculousness of the world. In addition, due to the rebellious psychology of people, nothing can stimulate people's desire for challenge more than a bridge that advises you not to commit suicide.

Later, the government removed these documents, took physical measures to raise the fences, set up 24-hour monitoring and flood rescue teams, and successfully reduced the number of suicides in the simplest and most brutal way.

So sometimes we can’t help but reflect on whether our copywriting only moves ourselves and irrelevant passers-by, but fails to impress the real target audience?

In addition to pouring cold water, copywriting can also warm people's hearts, but the prerequisite is that it can touch people's hearts. Directly persuading people to drink more hot water will naturally not warm people's hearts . Only one heart can warm another heart.

Author: Kuang Shisan, WeChat public account: “Free shipping for text and articles”.