These three sets of copywriting are so beautiful

These three sets of copywriting were written with great care, touching the hearts of every viewer. Copywriting relies on such strict requirements and constant improvement to achieve better results.

The current advertising industry is really too competitive. AI is used in design, MJ, SD, etc. It is not very common to use GPT in copywriting, but copywriting also has its own competitive corners. Even the copywriting of an event is written very carefully, and the words are full of technical details.

But you can also say that they have a sense of faith and aspirations, and they won't release works until they reach a certain level. This is also good, so that every work released has a certain standard, and if it doesn't meet the standard, it will be changed until it reaches the standard. If this industry doesn't want to be eliminated, it still depends on this kind of strict requirements and excellence, and only inner drive can make you do this.

01、

The first set of #豐假村寻人告事# comes from Xiaohongshu official website. The slogan of the activity is "This is how I want to spend the summer". The copy and pictures are all expressing various summer scenes. This set of copy seems simple, but it is actually written very carefully, and the technique of linking and repeating the keywords in the previous and next sentences is brought into full play.

For example: using photos of youth to review youth; for example, when you are tired of computer wallpapers, put down the computer and take a walk among the wallpapers; the forehead is full of sweat and the mind is full of slacking... Study carefully, it is all technical work.

Looking for people who are tired of computer wallpapers and want to put down their computers and take a walk among the wallpapers.

Looking for people who want to wear summer and walk in summer.

Looking for people whose foreheads are either covered in sweat or whose minds are filled with lazing when summer comes.

Looking for someone who wants to experience for himself how deep and hot the summer is.

Looking for someone who makes staying stylish their top priority during the summer.

Looking for people who feel that summer is too boring if they don’t play in the water for a day.

Look for people who avoid the sun during the day and chase the sunset show at night.

Looking for someone who always talks about the distant places and also walks under their feet.

02.

The second set comes from @隔花人's #人人都是诗控体#, the name is a rather simple homophonic pun. The poetry control type, that is, the out-of-control type, is also valid. There are people who are obsessed with looks, legs, and technology, and there are people who love poetry.

These poems are so cute, there is no other word to praise them except cute. But cute is enough, and it takes a lot of skill to achieve cuteness.

"Dark Clouds" It is said that if you put dark clouds in a washing machine and roll them around, they will turn into white clouds.

"The Flower Is Sick" The flower is sick and sweating profusely. The owner shouts that this flower is fresh and stuffs it into the customer's hand.

"Marshmallow" The little sister pointed at the marshmallow in the sky and said she wanted to eat it. Suddenly it started to rain and melted the little sister's marshmallow.

"Three Love Poems" If you have never been kissed by me, how can you have a love history in your life.

"Letter" At the seaside, you raise your arms and scraps of paper fly everywhere.

"Expired" has passed the redemption period in love and the shelf life in friendship.

In order to prevent the arrival of summer, the leaves accidentally shattered the light on the ground. As a witness, I walked under the tree to enjoy the coolness, thinking of the many summers we have been so forgetful. The evidence of love was obscured by the shadow.

3. The third set is also from Xiaohongshu official #一碗成都#, which tells the daily life scenes on the streets of Chengdu. The name is very interesting, and it can be expanded into many other names, such as "a mouthful of Guangzhou", "a pot of Chongqing", "a mouthful of Changsha"... The copywriting is also very effective. Although it looks very colloquial, it can be seen that a lot of subtraction and restraint have been done behind it. The more this kind of thing is, the more skillful it is.

I may not like fishing much, but I always fall for my friends' hooks.

You can choose not to gossip, but you can’t choose not to eat melons.

Don’t panic, there is always light on the way to school.

On the side of the road, counting the sticks.

Want it hot, not cold; want it leisurely, not hurried.

The lotus on the water and the waves in the water are not as good as the flowers on the pole.

Author: Liang Dazhu, WeChat public account: "Copywriter Strange Talk (ID: copywriter_s ) "