How do the “former bloggers” who are flooding the social media platforms make money?

Exploring the secrets behind the phenomenon of bloggers leaving their jobs: How do they achieve economic freedom through social platforms? This article deeply analyzes the content types, income models and career development of bloggers who have left their jobs, providing insights for self-media creators and professionals.

In a social environment where young people are generally anxious, resignation content seems to have become an outlet for emotional release. While it attracts users to watch, it also brings a certain amount of popularity and discussion.

"A three-and-a-half-year-old working baby restarts his life! Go and pursue the wilderness of life", "After leaving ByteDance, I support myself with 6 incomes", "I quit after 100 likes", "Everyone pause! Congratulations to this guy for successfully leaving his job!"... On Xiaohongshu, similar content is not uncommon. Many users use resignation as a gimmick to start their own media journey. Notes related to quitting, resignation, and working have emerged, and even a "resignation blogger" track has developed. What types of content are there for "resignation bloggers" at the moment? Can you make money as a "resignation blogger"? How is the development of the workplace track?

1. Social media platforms are crowded with “former bloggers”

A casual complaint, "I'll quit my job if it gets 100 likes," unexpectedly received 280,000 likes. This is the personal experience of Xiaohongshu user @阿颖啦. With this popular note, @阿颖啦 started her creative journey as a resigned blogger.

She then posted several notes related to resignation, including "I told my cousin who earns a million a year that I'm quitting my job...", "When I told my dad I was going to quit my job...", "At 25, I decided not to work again!", and many other notes, all of which received thousands of likes. Currently, @阿颖啦 has 2,315 followers and is still updating.

It is not difficult to observe the popular note "I will quit if I get 100 likes" and find that this is just an ordinary complaint post, "I commute for 3 hours, and when I get to the company, I just use a broken mouse to click, a broken keyboard to type, and I have to attend useless meetings. After 3 hours, I am completely numb"...

Although the content is crude, it resonates with countless workers, "Chinese people don't cheat Chinese people, I won't do it even if there are 100 comments", "We are all workers, and every day I have 100 desperate motives", "The atmosphere in the class", and the number of comments on this note has now exceeded 30,000.

From an ordinary user to a "resignation blogger" who was hit by traffic, @阿颖啦 is more like the "chosen one" under the topic of resignation, while @猫子, @废纸篮子 and other users also received a certain amount of attention because of their resignation content. This also reflects that users are very interested in related content, and resignation content has become a "weapon" for many bloggers to gain attention.

Image source: Xiaohongshu screenshot

@孟羽童Morita is one of the beneficiaries of the resignation topic traffic. On Weibo, you can see multiple hot searches such as "Meng Yutong's personal profile is the secretary of the former chairman of a Fortune 500 company", "Meng Yutong said he does not rule out returning to the workplace", and "Meng Yutong talks about his income as a blogger". On Xiaohongshu, there are notes about the comparison between Meng Yutong before and after his resignation, such as "Meng Yutong is like a different person after leaving Gree", "Meng Yutong perfectly demonstrates that resignation is the best medical beauty for workers", and "Meng Yutong's changes are like plastic surgery".

Image source: Weibo | Screenshot of Xiaohongshu

On @孟羽童Morita's Xiaohongshu homepage, her identity has changed to a fashion blogger, and you can also see her self-positioning as "Career Development System | Your Internet Power Bank | Let's Be the Heroine of Life Together". Currently, @孟羽童Morita has 1.46 million followers and has produced many highly praised notes such as "How are high-definition self-media hot articles shot?" "This is what I dream of when I grow up to be 24 years old!" "Rich and free? What kind of person is suitable to be a freelancer?"

After former Hunan TV host @梁田-Eliza posted a resignation video titled "Report completed, 33-year-old Liang Tian is going to continue a new adventure", many netizens watched, "Come on, sister. Do what you want to do", "You are very capable, I wish you all the best", "Listen to your heart, the stronger you are, the stronger you will be". The video received 37,000 likes, which is much higher than her daily works.

Image source: Xiaohongshu screenshot

2. “Internet giants” are the password for traffic

By observing the numerous resignation reports, we can find that “Internet giant” is a relatively common label, which is also the traffic code of social platforms.

@东东快跑 is well aware of this "shortcut" to traffic. Based on his experience working in a large company, he has posted many notes, including "Another happy day at ByteDance", "ByteDance - the best medical beauty for men", "26-year-old Byte product, divorced and raising three kids", and "The secret to staying happy at ByteDance!"

Image source: Xiaohongshu screenshot

Among them, the note "Resigned from ByteDance with just one like" received 85,000 likes. This highly-liked note attracted over 800,000 people to watch. He then took the opportunity to post several related updates, including "Resigned from ByteDance and ventured into domestic entertainment! (45 seconds to open)" and "Everyone pause! Congratulations to this guy for his successful resignation!", to further capitalize on the traffic brought by this note.

After @谢不让 resigned from Ant Group, she posted a video titled "Can everyone stop what they are doing and congratulate me on my resignation?" She said, "For my first job after graduation, I had dreamed of becoming a great professional woman, so I chose to work for a top domestic company. After nine months, I gradually realized that going to work doesn't actually mean much..."

This work received over 8,000 likes, far exceeding the average interactive data of several hundred likes for daily works. In the comment section of the video, many netizens praised this move, "Congratulations, I hope I can do the same in the future", "I'm not surprised to see you resign, you are not the kind of girl who will be bound by the cubicle", "Ride the wind and waves, discover more possibilities, and see a bigger world"...

Specifically, Internet giants such as ByteDance, Alibaba, Tencent, Xiaohongshu, and NetEase are the companies that frequently appear in resignation notes, and are also the key to attracting user interest. @yyh少吃点 attracted many netizens with a simple title of only six words, "I resigned from Tencent!"

Image source: Xiaohongshu screenshot

He mentioned the reason for his resignation, saying, "In the past year, I have increasingly felt that I am not suitable for this place. I have accepted that there are things I am not good at doing, and some positions do not belong to me for the time being. Sitting at my workstation makes me uncomfortable, and so does my leader." However, after browsing other fitness works on his homepage, some netizens joked, "You have not put your heart into your work at Tencent after training like this for a year," "Brother, you came to Tencent to work out full-time, right?" Some netizens even commented, "I mean, when did your resignation from our company become a traffic-driving post?"

In fact, Internet giants are sought after by many users due to their generous benefits, considerable salaries, and high-end office environments. Work or internship experiences in large companies have always been popular on social platforms. In the "golden age" of Internet giants in the past few years, social platforms were full of internship referrals, interview skills, and onboarding sharing. Now, although work experience in large companies is still popular, in the context of an increasingly severe employment environment, leaving large companies has become the focus of users' attention.

Content about resignations from large companies can bring a certain amount of attention to bloggers, so many bloggers use the halo of large companies to start their own self-media careers. They do not necessarily focus on workplace content, but instead develop into multiple fields such as music, dance, and fashion.

For example, while @东东快跑 posted notes about his work experience at a large company, he also posted his own piano-playing and singing works, including "If possible, I want to go back to the day I met you," "'Fang Wei' piano & violin playing by myself," "Look, the puppy is barking, the leaves are smiling, and the wind is whispering," etc. Currently, @东东快跑 has gained 12,000 followers on Xiaohongshu and is still updating.

In addition to being a designer for a large company, @谢不让 also has multiple labels such as "Winter Olympics main torch designer", "Tsinghua Academy of Fine Arts graduate student", and "Xiamen University recommended student". She has gained 120,000 fans through themes such as "Tsinghua Life", "Study and Work Experience", and "Designer's Daily Life", and her self-media career is already on the right track.

3. How is the career track developing?

Whether they are ordinary users who accidentally become famous as "resigned bloggers" for complaining about work, or workers who use the halo of large companies to start their own media careers, their content revolves around work and all fall into the category of the workplace track.

At present, many high-quality creators have emerged in the workplace track. Some of them focus on career growth, focusing on topics such as how to quickly get promoted and get a salary increase, how to change jobs to get a high salary, and how to write a resume to quickly find a job; some focus on workplace survival rules and provide users with advice on how to deal with interpersonal relationships in the workplace; others focus on real-life problems and provide guidance to people who are frustrated in the workplace, including what kind of side job is suitable after losing their job and how to quickly find a job after losing their job.

@丑穷女孩陈浪浪 is one of them. With her practical workplace articles such as "How to reasonably and legally shorten working hours?" "How to sell yourself at a high price in an interview?" and "What are the ways for girls to make money with AI in the next five years?", she has gained 860,000 followers on Xiaohongshu. In addition, there are @崔翠有利星球, @九姐姐, @HR小弘哥, and @Lynn努力调号, who are also high-quality bloggers.

From a commercial perspective, in addition to basic advertising orders, paid knowledge is also a way for workplace bloggers to monetize. As the founder of the workplace education brand "Advantage Planet", @崔翠有利星球 launched two courses, "Expression Classes That Can Get Things Done" and "Manage Yourself, Management Skills That Everyone Needs". Both courses are priced at 198 yuan for 20 classes. Currently, more than 2,000 people have purchased these two courses.

Image source: Xiaohongshu screenshot

At present, the popularity of "resigned bloggers" reflects to a certain extent that users' interests are shifting. Compared with workplace content that provides practical skills, content that fits users' emotions is more likely to resonate with users . Workplace bloggers should also grasp this new content trend and create more valuable works.

Author: Aries; Source: TopKlout (ID: 1093227)