There are two TikTok celebrities with a million in revenue, one harvests his father, the other harvests his mother

The celebrities in the field of entertainment on Douyin have become famous by covering and singing along with some popular songs. Among them, two are more prominent. This article analyzes the reasons why these two Internet celebrities with tens of millions of fans became popular, hoping to give you some inspiration.

There are two internet celebrities with tens of millions of followers on Douyin, one of whom has attracted women over 45 years old, and the other has attracted men over 45 years old.

The two internet celebrities are Yixiaoqingcheng and @秀才. The former has 17.1 million fans, and the latter has 9.62 million.

Both of them are experts in the field of Tik Tok entertainment, and became famous by covering and singing along with some popular songs.

01 How to Become an Internet Celebrity with Millions of Followers

First, let’s briefly analyze the reasons why these two accounts became popular on Douyin.

1. Character positioning

This can also be called character image. Everyone can go and take a look at the appearance of these two internet celebrities.

The man is neither effeminate, nor rough, nor sloppy, nor a weak bookworm, but rather clean and mature.

The woman is neither coquettish nor old-fashioned, but also not immature. She is not high-end, but clean and simple.

In addition, she can sing, dance, and has good facial expressions, which particularly meets the expectations of men and women over 45 years old for the opposite sex.

2. Talent

In terms of talent positioning, the two internet celebrities did not choose cooking, comedy and other types.

Instead, it is the singing along of some popular songs and dances, as well as casual dancing. You have to know that for many middle-aged and elderly people in the third, fourth and fifth tier cities.

They don’t like to watch overly exaggerated and funny content on TikTok. They like to watch slow and clear plot content.

In addition, music + dance is the most favorite, so many middle-aged and elderly people can definitely see opera accounts and square dance accounts on their mobile phones.

The talent positioning of these two internet celebrities is also very consistent.

3. Down to Earth

There are a lot of young people on Tik Tok who are better looking than them, including those between 30 and 40 years old.

There are also many professional drama, music, dance teachers, actors, and troupe members who sing and dance, but why are these two the most popular?

Another reason is that they are down-to-earth. From their outfits, the beauty filters they use, the text of the videos and the shooting scenes, these fans do not feel distant.

Many professional singing and dancing actors wear clothes and shoot scenes in high-end theaters and luxury houses, and they put on rouge and powder and have exquisite makeup, which is not liked by these fourth- and fifth-tier male and female fans who are over 45 years old.

02 Square dancing is also very popular on Douyin and Xigua

In addition to these two cases, I suggest that you search the keyword "square dance" on Xigua and Douyin.

You can find millions of accounts with more than one million followers, and several accounts with more than 5 million followers.

Most of our users sneer at square dancing or even hate it. It is true that in some cities and communities square dancing disturbs residents and occupies land.

But square dancing does have a wide audience. At least I have been exposed to square dancing for 20 years, so it shows that it is full of vitality.

03 Middle-aged and elderly people also have strong purchasing power

There is no need to talk about the distant future. At least according to the current environment, in the next 20 to 30 years, many people will still be rich and have the ability to consume.

Many people born in the 1970s and 1980s now have money in their pockets, especially those born in the 1980s who worked hard in cities and are now in their early 40s.

The people born in the 1990s today will not be too poor in another 10 or 20 years.

I suggest you take a look at the user data and fan data of Pinduoduo, Kuaishou, Taobao, and Douyin, and you will know the proportion of people aged 35 and above 45.

So don’t define the elderly as the grandparents from the 1990s and 2000s. That generation was indeed very poor.

But now if you look at the payment and mobile phone popularization in rural areas, and the consumption power in fourth- and fifth-tier cities, it is all concentrated on those who were born in the 1970s and 1980s.

Therefore, you should not ignore the consumption capacity of middle-aged and elderly people in the next 5 to 10 years. Especially with the influence of birth rate, middle-aged and elderly people will become more interested in consumption.

04 Choose the right track content

But I still want to remind everyone here, for example, although we have seen some people gain three to five million, or even tens of millions of fans by singing and dancing.

But it does not necessarily mean that their ability to monetize is strong. Maybe they have no problem supporting themselves, but if a company wants to do it, it must carefully choose the track.

For example, Yixiao Qingcheng and @秀才 mentioned earlier, their core income comes from tips, and this kind of income is unstable and unsustainable.

But her personality and audience don’t have anything to sell.

Let’s take a look at the accounts for square dancing. The core income actually comes from traffic sharing, not from selling square dance clothes.

These accounts with three to five million followers may not make as much money as accounts with tens of thousands or hundreds of thousands of followers selling Chinese medicine books, fortune-telling, and naming.

There are many middle-aged and elderly users and they have purchasing power, but not all categories are suitable for them, so everyone should be cautious before doing anything.

But if you change your thinking, it is feasible to attract targeted users to the private domain through this kind of content.

Of course, I would recommend that you go to Kuaishou, Video Account, and Xigua Video to see what the post-70s audiences in third-, fourth-, and fifth-tier cities are doing. There are still differences in content and consumption between them and the post-70s audiences in first- and second-tier cities.