Does Amazon allow follow-selling? Why does Amazon allow follow-selling?

Amazon follow-selling refers to the same product from different sellers sharing the same detail page. If the products are different, follow-selling is not allowed. Follow-selling is still very common on Amazon, but merchants want to know, does Amazon allow follow-selling?

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1. Why does Amazon allow copycat sales?

1. For the Amazon platform, following others in selling has great benefits.

First of all, Amazon allows multiple stores to exist on the same listing page. These stores will then reduce prices or engage in other promotional activities in order to compete for shopping carts. This can bring greater concessions to consumers, thereby increasing the shopping stickiness of the platform.

Secondly, although Amazon allows follow-selling, it also imposes certain restrictions on follow-selling. For example, products that have joined Amazon's "Zero Plan" and "Transparency Plan" cannot be followed. Joining these plans requires paying a certain fee, which is undoubtedly an important source of profit for Amazon.

2. For customers, following sales is also beneficial.

When a customer is shopping on the platform, he hopes to search for the products he needs quickly and accurately. Then, the method of sharing listing pages such as follow-selling can allow the keyword search result page to display more product types, thereby providing customers with more choices and convenience for shopping.

At the same time, different stores bid against each other for shopping carts, allowing customers to enjoy more product discounts.

Therefore, from the perspective of the platform, following sales is beneficial to customers and the platform, so the operation mode of following sales has become an operation mode encouraged by Amazon.

2. What are the rules for Amazon’s follow-up sales?

1. Item consistency

The products that sellers want to follow-sell must be consistent with the products they have on hand, including brand, pictures, title, origin, color, model, parameters, material, packaging, etc. Only when they comply with the principle of item consistency can they follow-sell.

2. Brand authorization

For some well-known brand products, if sellers want to follow the sales, they must obtain authorization from the brand in advance.

3. Product Infringement

Although Amazon allows sellers to follow sales, they must be careful not to infringe on copyright issues, including infringing on other stores’ intellectual property rights, trademarks, patents, etc.

4. Category Approval

Some products require category review. If the product is not approved by the category, it cannot be followed and sold.

5. Product guarantee

Sellers need to ensure that they have a stable supply and quality assurance for the products they want to follow-sell, and not just follow-sell for the sake of following-sell.

In general, Amazon allows follow-selling because for the Amazon platform, the follow-selling model can enhance the buyer's shopping experience and promote healthy competition among sellers.