10,000 amateurs distribute goods

The article opens up a new idea of ​​live streaming sales from a new perspective - ordinary people selling goods. The author analyzes and lists the ideas and practices in detail, from why to how to find ordinary people, and then to the steps of how to do it. Welcome to read on if you are also interested in this.

Hello, villagers. I am the village chief. I want to share a way of making money with some people. Why some people?

Because this business requires certain personal abilities, it is more suitable for people with perseverance and resources.

1. A large number of amateurs are idle

In self-media channels, the main categories are public accounts, video accounts, Douyin accounts, Xiaohongshu accounts, and Kuaishou accounts. On these platforms, most people want to make money, but most people can't make money.

First, many platforms have requirements for the number of followers for some accounts to accept advertising and sell goods; second, for an individual, brand owners will not look down on an amateur with only a few hundred followers.

However, these people are active and eager to make money. And sometimes, the content they post can also influence some consumers to make decisions.

Therefore, how to make use of these idle amateurs is a good opportunity to make money.

2. How to find these amateurs

To be honest, it was a hard job at the beginning.

1. One is a one-on-one invitation. You can find interns or regular employees to send private messages to invite them or leave comments on ordinary people. In this process, the most important thing is to be professional. Because there are too many scammers now, you can't take money. Just use professional words and materials to discuss cooperation. Interns can give relevant assessment rewards, and the final decision is to add WeChat or join the group.
2. The second is to rely on the accumulation of 100 or 200 amateurs in the early stage, and then mobilize them to find the connections around them, but there are rigid requirements. For example, the account must have a certain number of fans, and the content published must be at least acceptable, authentic and have a certain number of views.
3. Thirdly, the official can create one or two accounts to share information related to mothers and ordinary people making money, which can be used as endorsement and traffic diversion, and certification must be obtained.

3. Which type of people are more valuable?

Although there are many amateur accounts on these platforms, not all amateurs are valuable.

1. First of all, those who have not published any works are not accepted.
2. Secondly, those with less than 100 or 500 fans are not accepted.
3. Third, don’t do those who don’t continuously update their works.
4. Fourthly, do not shoot videos where the spoken expression, body language, or text is inconsistent.

At least one of the videos posted has something to say, even if it's just a video of a beautiful woman wearing stockings.

Here are some of the best account directions:

1. The first is for pregnant mothers, who update their daily life during pregnancy.
2. The second type is mothers of children before elementary school age.
3. The third type is beauty and clothing, for those who like to show off and have a decent appearance, it’s okay even if they use beauty filters.
4. The fourth is life-related, occasionally sharing food, travel, home cooking, etc., sharing everything about daily life in a very real way.
5. Fifth, the number of fans should be above 500. If conditions permit, it can be further subdivided, such as 1,000-5,000, 5,000-10,000, 10,000-30,000, and 30,000-50,000.

4. How do these amateur accounts monetize?

The reason why it is difficult for ordinary people to do this is because it requires back-end monetization resources to undertake. In the early stage, you need to spend time and effort to find people, and then you can provide opportunities for direct monetization, even if you only make a few cents.

1. Real-person interaction

The simplest and most direct way is for real people to watch, like, forward and comment on the video. There is a huge demand for this. To be honest, even if you only have 100 people, you can still do a normal business. You might as well give it a try.

2. Real person sharing

There are many products that usually require some real user trials and reviews. Especially on Xiaohongshu and Douyin, it is to share their own experience of using this product, from harvest, taking pictures, detailed display, use, etc.

Of course, this kind of promotion requires a rhythm. Imagine if you have 1,000 amateurs and 1,000 pieces of high-quality content shared by real users from all over the country. In fact, the effect is not bad at all, because this is not a mindless screen-flooding by internet trolls.

3. Real people bringing goods

Why do we try to recruit more than 1,000 amateurs? Because they can post videos and sell products directly.

First, there are products for sale on Douyin for children’s scratches and scar removal. I have seen at least 100 child and baby accounts promoting products in the same video style. Many accounts with only a few thousand followers have at least 10,000 interactions.

Secondly, there are many accounts selling children's snacks on Douyin, such as jelly, etc., and there are also many such accounts shared by mothers. They all use a link to sell goods, and the effect of selling goods may not be very good, but the exposure is large enough. The same advertising cost spent on traffic may not be as good as this kind of amateur account.

Of course, if you combine amateur advertising + influencer sales + official live broadcast + traffic, the effect of this combination of sales will be very different.

4. Local people are more valuable

In addition, you can actually change your thinking. If you are doing business in your local city, especially in a small county in the third, fourth or fifth tier, finding amateurs in the same city through Douyin can also help you make money.

First, for a small city with a population of only one million, in any district or county, as long as there are 100 to 200 people posting on WeChat Moments or Tik Tok for an event, the effect produced can be comparable to that of local media.

Secondly, there are many other part-time activities locally, whether it is exhibitions, business openings, etc. If you have 100 people available for deployment at any time, you can also make money.

I am just sharing the general idea today, and I know there is a team with more than 20,000 part-time workers across the country. You can also understand them as water army or flexible employment, but this business does make some people make money.

Of course, one thing I want to emphasize is that you should not do malicious things like brushing orders or brushing good reviews. It is not worth it for a little money.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"