What is the main work of Shopee operation?

If you want to do well in Shopee cross-border e-commerce, operation is a crucial part, but many novices who have just engaged in Shopee cross-border e-commerce do not actually understand how to carry out operations. Here I will share with you the main work and daily operation content of Shopee operations.

1. What are the daily tasks of Shopee operations?

The first step is to launch the product.

The launch of new products must be accurately positioned and have clear goals. The determination of products is the first step in operations. The consumer body depends on the product. Only by having a clear understanding of demand can we better attract traffic. Only products that accurately grasp consumer demand can open up the market. Therefore, the launch of new products must be well grasped.

The second step is to focus on details.

Grasping the details of the product means processing and optimizing the main picture of the product. In layman's terms, it is the advertising effect. Although this is done according to the company's requirements, such as the appearance of the product, price discounts. At the same time, this information must be true and reliable, and there must be no false or illegal situations.

Step three: write a title.

In addition to English, titles should also be available in other languages ​​to facilitate reading by consumers of different nationalities. In particular, translations of some minority languages ​​should be accurate. Also, the length of the title should be moderate, and words should not be repeated. At the same time, more popular online words should be used to increase novelty.

2. What are the main tasks of Shopee operations?

1. Market positioning of the store

Market positioning is a very important thing for a store to place orders, because only with accurate market positioning can the store better market its products, let consumers see your positioning, and match more and more accurate consumer groups.

There is a certain connection between market positioning and product selection. You need to understand the market, then choose products that match the market and put them on the shelves in the store, so as to present the best and most suitable products to consumers.

2. Positioning of consumer groups

The so-called crowd positioning is to find the right buyers for the products in your store. If the consumer match is accurate enough, it will save the user's time from selecting the product to placing the order. Consumers are people and the final destination of your products, so consumers are very important to stores and products.

If the products in your store are accurately targeted at the right target audience, you will save a lot of work in the later stages.

If the store's target audience is not clear, the traffic provided by the platform will not be accurate, and the conversion rate will definitely not be good, not to mention the store's revenue.

3. Analysis of relevant data

An operator who doesn’t know how to analyze data is not a good seller.

Data analysis is a must, and even if you have never done it before, you have to learn it. Operations involve analyzing various data, including main picture data, detail data, product data, customer data, market data, promotion data, etc.

As an operator, you not only need to count these data, but also need to know the meaning of each data. Problems in the store can generally be seen through the data. After analyzing the data, you must also observe the data and be able to draw conclusions based on the data to provide support for the next step of store optimization.

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