5 million likes hits are booming, but Douyin no longer has the miracle of increasing fans

The fan growth list in April still maintained a "sluggish and stable" trend of fan growth, but the probability of videos released by creators becoming big hits is getting higher and higher. Next, Kas will provide a more detailed interpretation of several featured accounts among the many new faces. Let's take a look.

The Douyin follower growth list for April has been released. Let’s take a look at the list:

Similar to the situation in the previous three months, the follower growth list in April still maintained a "sluggish and stable" trend of follower growth, and the gap in follower growth between accounts continued to narrow.

Specifically, the top of the list is @王七叶, a comedian with a distinctive style. His followers increased by 254.6W in April, which is very close to the 263.9W followers of the top account in March. After her, @二百者, who attracted attention last year with his blind box-style food exploration game, also jumped to second place with 200.4W followers. The remaining 18 accounts all gained between 1 million and 2 million followers. The last account on the list, @音乐老师花开富贵, gained 106.4W followers, which is basically consistent with the data performance of last month.

@二百者也TikTok video screenshot

When analyzing the March fan-growing list, Kas mentioned that the intuitive feeling given by the accounts on the list in March was that the old faces "all disappeared", and new faces from various fields occupied almost half of the seats on the fan-growing list. The situation of "newcomers are king" became increasingly clear, and as time came to April, this situation remained unchanged. Except for the "familiar faces" who have recently risen, such as @王七叶, @二百者也, the "challenging" expert @李炮儿, and the "anti-counterfeiting" expert @Ｂ太, most of the experts are fresh faces who have just started out, with content features of different styles, enriching and filling the current content ecology of Douyin.

@李炮儿@B太TikTok video screenshot

Looking at the types of accounts on the list, they cover multiple vertical categories, including drama/funny, mother and baby, music, food, talent and skills, travel, film and television entertainment, and pets, showing the same diversified trend as always. Among them, the music track has 4 accounts on the list, including @豪哥哥, @西游牛弟, @程响Echo, and @音乐老师花开富贵, which have the most obvious advantages. The travel track has 3 accounts on the list, including @何香蓓Betty, @厦门阿波, and @湖远行. The number of accounts on the list of other types is relatively evenly distributed.

@Hao Gege @Xiyou Niu Di @Cheng Xiang Echo Tik Tok video screenshot

It is also worth mentioning that although the overall trend of Douyin’s fan growth has declined significantly this year, the probability of a video released by a creator becoming a big hit is getting higher and higher:

In January this year, fashion influencer @CC Yuhan posted a video titled "My unmarriageable aunt is here to give out red envelopes", which has received more than 15 million likes.

In March, @雪宝宝, who has superb dancing skills, released a talent show video titled "One minute on stage, ten years of hard work off stage", which also received more than 15 million likes;

@CC Yuhan@Xuebaobao Tik Tok video screenshot

In April, a creative video posted by @王七叶 has received more than 7 million likes.

The beautiful kindergarten teacher @音乐老师花开富贵, who became famous with the song "Waha Waha Wa", and the "high-end" pig farming expert @好端端的猪, each had a hit work with 6 million and 6.77 million likes in April.

This undoubtedly sends a clear signal: in this year's Douyin content ecosystem, the chances of good works being recommended and noticed have obviously increased significantly.

Next, Kas will provide a more detailed interpretation of several featured accounts among the many new faces.

1. Wang Qiye: A funny blogger who doesn’t play by the rules

If we were to discuss which shining new stars have emerged in the comedy field in the past one or two years, @王七叶 would definitely be an extremely dazzling one among them.

In April 2022, Wang Qiye posted her first video on Douyin, "How a Successful Woman's Love Experience Card Came". In the video, she appeared in a goddess costume and first released a "domineering" love declaration, then twisted her dance steps to the side of the boy she liked, and output a series of domineering and greasy earthy love words. After the boy was scared and ran away, Wang Qiye twisted her waist and swayed wantonly to the BGM of "The Wind Blows".

@王七叶TikTok video screenshot

This video established Wang Qiye’s unique personality and content tone.

From the perspective of personality, whether it is appearance, figure, outfit, or dancing skills, Wang Qiye can be regarded as a genuine goddess with high appearance value, but from the perspective of expressiveness, she is a "crazy woman" who is open-minded, down-to-earth, and willing to take risks. She can do all kinds of things in the video that are in sharp contrast to her external image, which makes users make comments such as "I like this kind of sick beauty" and "I never thought that greasy can be used to describe a beautiful woman".

Judging from the tone of the content, the style of this account is extremely prominent and has created distinct differentiated characteristics, such as the exaggerated "hoof-throwing" style of appearance, the magical dance moves interspersed from time to time, and the endless classic quotes and imaginative creative plots .

With her unique personality and content tone, Wang Qiye quickly gained the love of many users. While maintaining her basic tone, the account also constantly iterated the plot and launched new series of content, such as "How a Successful Woman Radiates Charm", "How a Successful Woman's Love Experience Card Comes from", "How a Confident Woman Solve Love Problems", "Saving My Girlfriend's Love Brain", etc., in order to maintain its freshness.

During this period, with the series of works "How a Confident Woman Rides the Wind and Waves to Save Love", the "Wang Qiye Style Dodge Shake" with twisting waist, dodging, and precise BGM was moved to Tiktok by netizens and attracted many overseas bloggers to imitate it. After "export to domestic sales", Wang Qiye became further popular on Douyin.

So why did @王七叶 once again see a peak in followers in April? According to Kass, the key reason is that the account began to intensively update a series of high-end advertising blockbusters to "raise the price".

In the video released on April 14, Wang Qiye walked into a store as usual, swaying and swaying, and asked the boss for an "inward-rolled mosquito coil". The boss threw the mosquito coil on the table and quoted a price of "2 yuan". Wang Qiye smiled evilly and said: "Too cheap, I will help you raise the price." Then, a set of exquisite and luxurious advertising blockbusters appeared in front of users:

@王七叶TikTok video screenshot

With the brisk and melodious background music, Wang Qiye, with delicate makeup and wearing a black evening dress, appeared elegantly carrying a mosquito coil. In her hands, the ordinary mosquito coil was inlaid with pearls, instantly raising it to several levels. Wang Qiye was seen holding the mosquito coil and posing, making a 360-degree all-round display, while outputting memorable advertising copy in turn with different poses: "It's really amazing, not just fragrant, but so tempting from the inside out, where else can coco mosquito coils do that? Newly upgraded, inward-rolling shape, black technology super-powerful formula, double the lasting fragrance, quantum entanglement, broken with one bend, mosquito gave me a bag, I gave mosquito a roll of incense, where is not fragrant, light it, there is coco mosquito coil."

@王七叶TikTok video screenshot

After watching the whole video, it is found that the original style of Wang Qiye has been retained, and it also has the feeling of a luxury advertisement. The mosquito coil originally worth 2 yuan has been successfully transformed into an item that is out of reach for many people. The wonderful creativity and extreme contrast have brought a strong visual impact. The funny and nonsensical video has an amazing sense of luxury, which makes many users unable to stop watching it.

According to observations, as of press time, the number of likes for this video has reached 777.8W. After that, Wang Qiye has carefully shot a series of luxury advertising blockbusters for cheap small items such as steel wool, plastic crystal shoes, and small soaps, successfully "raising" their prices. And observing the videos under this series, the number of likes is almost all above 3 million, which is enough to show how much this series of videos is loved and recognized by many users.

@王七叶TikTok video screenshot

2. @王大姐来了: A country sister plays alternative rap

"It's pretty good, why isn't it popular?"

On February 26, 2022, @王大姐来了 posted a rap video titled "You're Getting Married" on Douyin. The cheerful rhythm, catchy lyrics, and the contrasting performances of the three older sisters made many users watch it with great interest, so much so that some users asked, "Why isn't it popular?"

@王大姐来了TikTok video screenshot

Amidst the users' questions, @王大姐来了 persisted in rapping and creating, and finally lived up to the expectations of her early fans and ushered in her own highlight moment on Douyin.

In Kas’s opinion, although it came a little late, the popularity of @王大姐来了 was expected, and Kas believes that due to its unique and difficult-to-replicate stylistic features, the account has the potential to “reach greater heights” in the future.

Specifically, first of all, the protagonists of the account are very recognizable and memorable . Wang Dajie, Lao Guo, and Xiurong, who are active in the video, are three rural elder sisters with an average age of over 65 years old. They are particularly eye-catching among the creators. They are kind and simple, lively and cheerful, and have full rap skills without any burden. They have excellent camera performance. On the one hand, they bring users a sense of contrast far from their age and external image, and on the other hand, they let users enjoy a joyful, interesting and energetic audio-visual feast.

@王大姐来了TikTok video screenshot

As the user's popularity continues to grow, @王大姐来了 has more passion for creation.

Secondly, it is the addictive rap content and magical performance style.

According to observations, @王大姐来了's rap scenes are almost all centered around rural life, full of lively and rich fireworks. Their original rap content is not only rhythmic and extremely catchy, but also rhymes and brainwashes the lyrics, which is very exquisite and widely praised by users.

For example, in a piece released in 2022, "Some Things You'll Know Sooner or Later", three aunts wore sunglasses and took turns singing while performing:

The weather is getting warmer and the sun is starting to set later. My hair is flying and the wind is blowing past my ears. I am driving my beloved car, slowly passing through this village. The stories of these years are placed in the corners of my memories. I don't know if there is still your scent in the wind. I don't know if you have been living well or not over the years. I don't know if you are still working towards that goal. I only know that sooner or later, you will know.

@王大姐来了TikTok video screenshot

This video received a total of 939,000 likes. In addition to comments such as "addictive, nice to listen to", the "storytelling" in the lyrics combined with the aunt's interpretation made many people feel sad and moved.

Later, @王大姐来了 began to deeply integrate rural food production with rap , that is, while showing the complete production process of rural food, she used rap to restore the cooking methods of various foods, which brought more highlights to the video and the video data also improved significantly accordingly.

@王大姐来了TikTok video screenshot

For example, on February 10 this year, the account posted a video of making glutinous rice cakes. In the video, three aunts were busy while enthusiastically introducing the method of making it with rap: fresh bean paste, wrap it into bean buns, put more stuffing inside, so that the stuffing is large and the skin is thin, big red dates are shiny, this time a lot of raisins, chopped nuts, set off a food craze...

The entire video not only clearly presents the cooking method of the food, but also every catchy line of the lyrics perfectly matches the picture. Coupled with the perfect and wonderful performance of the three aunts, many users not only enjoyed watching it, but also praised their rap level, lyrics, and editing level. After the video was released, it received a total of 827.4W likes.

Overall, the account @王大姐来了 really tests the creator's copywriting ability, editing ability and performer's performance ability. It is precisely because of the comprehensive manifestation of these abilities that the account has stronger vitality and can be seen by more people.

3. Other outstanding new faces on the list

The account @好端端的猪focuses on making the pig-raising experience look like a blockbuster movie.

@好端端的猪TikTok video screenshot

A beautiful young girl, dressed in fashionable and gorgeous clothes, leisurely shuttles among the pigs, and skillfully does various tasks related to pig farming. The image that breaks the conventional cognition and the extreme sense of abnormality have already caught the attention of many users . On this basis, the creator is also very particular about the camera movement, editing, music, composition and other aspects. Under her lens, a series of activities such as feeding pigs, repairing pig pens, and castrating pigs become noble and elegant. At the same time, the micro-expressions of the pigs that are captured from time to time not only make the whole picture more vivid and funny, but also make the interaction between people and pigs more interesting.

@好端端的猪TikTok video screenshot

At present, @好端端的猪 has published a total of 22 works, one of which has received 655.3W likes, and the number of fans has reached 170.6W.

The beautiful kindergarten teacher @音乐老师花开富贵 began posting clips of herself teaching children to sing in class in March this year. Her pure and sweet smile, beautiful singing voice, and patient and gentle tone of voice made her popular with many users in a short period of time . During the May Day holiday, she posted a teaching video of the children's song "Digging Digging Digging". The brainwashing melody and simple and childlike lyrics instantly made this song a brainwashing hit. Coupled with the beautiful face and friendly presentation of the expert, the number of fans of this account skyrocketed in just a few days and reached the peak of traffic.

@Music teacher Hua Kai Fu Gui Douyin video screenshot

@Ling Da Le, who became famous for imitating Lu Han, recently started live streaming on Douyin to sell goods. Not only did he achieve impressive sales results, with a GMV of 25 million to 50 million in the past 30 days, his number of fans increased by nearly 1.4 million in April.

@Lingda Le Tik Tok video screenshot

The above is a summary of the Douyin fan growth list in April. In May, we can still expect more new faces and more hit videos.

Author: Yue Yao

Source: WeChat public account: "CaasData (ID:caasdata6)"