Is it feasible to use AI digital people to shoot Douyin?

If you use AI digital people as stand-ins to shoot short videos, it seems that you can make money 24 hours a day, all year round, but can AI digital people really replace real people? What are the advantages and limitations? Will the platform support it? Let's take a look at the author's interpretation and analysis, which is recommended for those who are interested in AI digital people and short video operations.

Hello, fellow villagers. I am the village chief.

With the popularity of ChatGPT and short videos, AI digital humans have also begun to be popular.

Especially in the field of short videos, many bloggers have begun to use this stand-in, claiming that they can make money 24 hours a day throughout the year.

So, as AI digital people, can they really replace real people in the field of short videos?

Today, the village chief will talk to you about whether AI digital humans can be used to make TikTok and how the future will develop.

1. The benefits of using AI digital people to shoot Douyin

First of all, we need to look at the benefits of AI digital humans instead of directly denying them.

Personally, I think AI digital people have the following three benefits:

1. Save time

AI digital humans can be understood as captured once and used for life.

You only need to record the video once to allow the system to capture and learn your expressions, language and other behaviors, and you don't need to record again afterwards.

As long as you finish writing the copy, you can enter it into the system.

If you write 100 posts a day, it will output 100 videos for you.

2. Save money

According to current information, the price of an AI digital human ranges from several thousand to tens of thousands.

In fact, this price is not expensive at all compared to the labor cost.

An ordinary customer service representative will cost 50,000 to 60,000 yuan a year, plus various shooting and editing costs, which is far less cost-effective than AI digital people.

3. Peace of mind

If you recruit employees to shoot videos yourself, there are risks of employees getting sick, taking time off, quitting, and taking vacations.

But for AI digital people, as long as they pay on time, it means they can work all year round.

2. To what extent can AI digital humans develop

The current AI digital humans mainly play the role of hosts.

The creation of content still needs to be done by dedicated writers or bloggers themselves.

So we mentioned chatGPT at the beginning, including some existing intelligent writing and intelligent crawling technologies in China. The future AI digital people can fully realize the integration of news gathering, editing and broadcasting.

All you need to do is apply for an account on the platform and enter an accurate content direction, and you almost don’t have to participate in the update of subsequent works.

Because it can learn by itself, grab content by itself, compile it by itself and input it into a video. You can even set the length of each video and the number of updates per day.

In fact, similar technologies have already been realized in the field of news creation.

We have seen that many platforms like Baidu and NetEase use similar technologies to update current political hot topics almost every second.

3. AI digital people are just substitutes, not everything

However, if you want to solve the problem once and for all, it is completely unrealistic to pin your hopes entirely on AI digital humans.

At present, AI digital humans are only suitable for mechanical content output in most scenarios.

For example, when you are on TikTok, the format of your filming is fixed, with fixed camera positions, backgrounds, clothing, etc., then using AI digital humans is very suitable.

As long as the technical personnel improve a little bit, the picture quality, speaking speed and tone can be simulated.

Some companies now shoot fixed promotional introductions and can randomly select voices and character images from the task library.

But if the content you shoot is rich in expressions and body language, and requires switching between different scenes, walking, interacting, etc., then the AI ​​digital human is useless.

For example, if you are exploring a restaurant, you still have to eat the meal yourself; if you are hiking, you still have to walk the path yourself.

Therefore, AI digital people only meet some scenarios in the Douyin content ecosystem, and most scenarios are still unable to be covered.

4. Ordinary people should not use AI digital people

As an ordinary person, no matter whether you have the ability to pay for AI digital humans or how cheap the so-called AI digital humans will be in the future, you are advised not to buy them.

Because AI digital humans will make you lazier and less competitive.

First, if you want to create content, you must clearly realize that content is the core of the account.

No matter how convenient AI digital people are, the prerequisite is to have content to generate for them.

Even if AI digital people in the future are able to read and piece together content online by themselves, they will never be able to compare with the original work.

Second, to create your own content, you need to shoot, feel, and innovate by yourself.

Otherwise, the longer time goes by, the lower your desire to express yourself and perform will be.

How can a blogger who can’t look directly into the camera be competitive in the future?

Therefore, the so-called AI digital human is a trap in creating short video content.

The stronger the dependence, the lower the value and the faster the fans will leave.

5. Will the platform really provide unlimited support?

In addition, let’s think about it again, from the perspective of the platform, will it continue to support this behavior?

For platforms, AI numbers actually have three potential risks:

One is content homogeneity:

If the content production capabilities of AI digital humans are improved in the future, they will be able to gather, edit and broadcast their own content.

In fact, the originality of the content will be greatly reduced. If 100 authors input keywords, the opinions and forms output by the system will not differ much.

The second is the risk of character:

The AI ​​digital person can be completely understood as a non-existent person. As long as you purchase the service, you can choose your own voice and image.

Then just register a short video account and you can publish content.

However, this behavior will actually lead to a series of fraud risks.

The third is content formatting:

If AI digital humans are used extensively, a large amount of formatted content will appear in the future content ecology of some parts of the platform, whether it is short videos, live broadcasts, or selling goods.

This is helpful for the platform's short-term content production, but the platform will lack content appeal in the long run.

Therefore, I think that if AI digital people are really popular, they will definitely be regulated and restricted by the platform in the later stage.

Even some accounts require facial recognition when posting content or broadcasting live.

Therefore, no matter what stage you are in as a blogger, look at AI digital people rationally.

Of course, I have to emphasize at the end that the product value of AI digital humans is still very good, and this is a good track.

Short video content is just one scenario for the application of AI digital humans. Whether from the perspective of entrepreneurship or investment, you can pay attention to some companies in this field.

Author: Shili Village

WeChat public account: Shili Village (ID: shilipxl)