Selling 20 million in Kuai Tuan Tuan in one year

Kuaituantuan, a popular project in the private domain recently, has already made the first batch of people who tried it taste the sweetness. The author of this article shares Kuaituantuan’s marketing experience with the help of specific cases. Let’s take a look.

In the past six months, the most popular project in the private domain is Kuaituantuan .

Some people have already tasted some sweetness from using Kuaituantuan. I have seen several projects where a company with only four or five people can achieve a turnover of 20 million yuan a year.

So today I will briefly talk to you about Kuaituantuan, and will share some group leader projects separately later.

01 Kuaituantuan is a tool, not an e-commerce platform

First of all, everyone should have a basic understanding of Kuaituantuan, that is, Kuaituantuan is a tool for private transactions, not a private e-commerce platform.

At least that’s the case for now, including Youzan, Weidian and the like.

So it is different from Kuaishou, Douyin, Taobao, Xiaohongshu, etc. It does not mean that you can make a deal just by having the goods.

To complete the transaction, you need to find traffic, post on Moments, create groups, and organize groups.

As for whether Kuaituan will become an open mall in the future, it is uncertain.

02 Why do some people use Kuaituantuan?

Since it is a private domain e-commerce tool, why do people choose Kuaituantuan instead of others?

The first is convenience: whether it is an individual or an enterprise, you can quickly use Kuaituantuan to release products.

However, for products like Youzan and Weimao, users must open a store first and then sell goods, and the publishing process is too complicated.

The second is cost saving: users of tools such as Kuaituantuan group chain have no usage costs, only transaction costs, which are handling fees, and high amounts can be refunded.

However, platforms such as Youzan charge a fee for using their products and have dedicated sales staff to promote the products.

The third is functionality: on Kuaituantuan you can not only sell by yourself, but also help others sell, and there are also group following modes for different scenarios.

The fourth is opportunity; in the three years of the epidemic, Kuaituantuan and Qunjielong actually seized the window period of community group buying, but other products did not have any good products at this stage.

03 Which users are using Kuaituantuan?

So who are the users of Kuaituantuan? Are they ordinary people?

One is Pinduoduo merchants. Kuaituantuan is a product of Pinduoduo, so some of Pinduoduo’s merchants are using it.

The second is Taobao and other merchants. In the past, merchants relied on Taobao for distribution, but they could not control their own customers.

By managing their own customers through Kuaituantuan, they can better accumulate and maintain their customers.

The third is the WeChat business team. In the past, WeChat businesses relied on social e-commerce platforms. After their collapse in recent years, WeChat businesses began to transform into group leaders.

They have a team and understand traffic, so once they find the right product, they can place orders.

The fourth is the traffic team, whether they are bloggers who have their own public accounts, or WeChat groups, mom groups, takeaway groups, etc. that used to be Taobao agents, these people direct traffic to private domains to sell goods themselves.

04 What is the core of being a good Kuaituantuan?

If you want to join Kuaituantuan, especially to be the leader of the group yourself, it is actually quite difficult.

First, you need to get the traffic. No matter if you have your own official account, video account, or circle of friends, or WeChat group, in short, you must have enough private domain traffic.

The second step is to secure the source of goods . It is best to have ready-made products that are competitive, such as snacks, clothing, fruits, etc.

Third, to ensure repeat purchases , Kuai Tuan Tuan is a small program tool. After users place an order, how to recall the users is a problem. For example, WeChat groups, Moments, etc.

Fourthly, to help you sell your products , you need to find a group of people who can help you promote your products.

So selling goods on Kuaituantuan is not an easy task.

If you only have goods, try to join some fast group alliances and build a supply chain first.

Kuaituantuan is more suitable for WeChat merchants, store merchants, and private domain traffic players. Ordinary people cannot play it at the beginning.

05 What will be the future of Kuaituantuan?

So for the players who are currently playing Kuaituantuan, there are a few points they need to pay attention to.

First, it is still unknown whether Kuaituantuan will charge fees in the future, but there will definitely be more professional versions that will require payment.

Secondly, Kuaituantuan is currently guiding searches, product hot lists and some hot-selling group leaders, so the private domains of group leaders will be divided or diverted in the future.

That is, users enter Kuaituantuan through your group buying, and may be directed to other products and group buying.

Third, in the future, Kuaituantuan may have a high-quality product library to provide to some individuals or super group leaders for use in selling goods.

But one thing is certain, Kuaituantuan will still be an e-commerce tool, not an e-commerce platform.

Otherwise, like Qunmaimai, it will eventually conflict with Pinduoduo and be shelved. Qunmaimai will be shut down, and Kuai Tuan Tuan will take over.

Because in the WeChat ecosystem, if it is not WeChat itself, there is no need and it cannot become an independent super mall.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"