When will Amazon manual advertising start? What are the tips?

There are still many merchants opening stores on the Amazon platform. For merchants, it is very important to do a good job of promotion. Amazon merchants can set up automatic advertising or manual advertising. If it is manual advertising, when is the best time to open it?

When will Amazon manual advertising start?

First, when the seller opens the advertisement for the new product for the first time, the seller can turn on the manual accuracy of the big words. As we all know, especially in the new product period, the conversion rate of big words is particularly low, resulting in high costs and high ACOS. But whether the big words are dropped or not, there will be no traffic, because traffic is needed in the new product period. Then the seller can take out the big words separately for precise advertising. The seller can control the cost and bidding of the big words separately, and there will be no traffic.

At the same time, manual precision advertising only matches itself, so its cost is relatively low and its conversion rate is relatively high. Then, after the seller has a certain amount of data, the seller can take out the keywords that have been ordered and put them into precision, which can relatively reduce the ACOS of the advertisement.

When sellers want to control the advertising position and budget of a word individually, they can manually and precisely control it. At the same time, improving the conversion of a word also helps the natural ranking of the word.

Although the conversion rate of manual precision advertising is relatively high, not all words will have good results after the seller changes from broad to precise, it depends on the situation. If some words do not perform well, then the seller should lower the price or even close them and let them continue in the broad words. If the performance is good, then the seller can negate it in the original broad range.

Advertising strategies cannot be generalized. Sellers need to constantly adjust them, and they should also vary according to products. There is no one-size-fits-all approach.

For example, sometimes some products perform well with automatic advertising, some products perform well with manual advertising, some perform well with manual precision advertising, and some perform well with brand advertising. Therefore, sellers should adjust their own strategies according to actual conditions during the operation process.

For Amazon merchants, store operation and promotion is very important, which is closely related to increasing product traffic and sales. As for how to set up advertisements, merchants need to understand the relevant information in advance.

Recommended reading:

Why is Amazon spending too much money on advertising but not getting any orders? What are the reasons?

Is Amazon advertising traffic the same as organic traffic?

Why are Amazon's targeted ads not showing? How to optimize?